Optimizar el SEO de Joomla: la guía.

A través de nuestra Agencia SEO y nuestro Agencia de comercio electrónico Optimizar 360

La optimización para motores de búsqueda (SEO) es un reto importante para cualquier empresa o sitio web que desee conseguir un alto tráfico y visibilidad en los motores de búsqueda. Para aquellos que utilizan Joomla como su CMS (Sistema de gestión de contenidos), este artículo le proporcionará consejos prácticos y eficaces para mejorar su rendimiento SEO.

Conceptos básicos de SEO

Antes de aplicar estrategias de optimización específicamente adaptadas a Joomla, es importante comprender los fundamentos de la SEO. Los algoritmos de los motores de búsqueda tienen en cuenta varios factores a la hora de clasificar las páginas web en sus resultados. Estos factores incluyen :

Pertinencia de los contenidos con respecto a las palabras clave
La calidad y popularidad de los vínculos de retroceso que apuntan a su sitio.
La arquitectura y estructura de su sitio web
Uso adecuado de las etiquetas HTMLen particular las etiquetas de título (</code>) y la meta-descripción (<code></code>)</li> <li>Velocidad de carga y<a href="https://www.optimize360.fr/es/definicion/ux/">experiencia del usuario</a> que ofrece su sitio</li> <li>La calidad del código fuente y <a href="https://www.optimize360.fr/es/definicion/redes-internas-2/">redes internas</a></li> <li>Presencia y optimización de un expediente <a href="https://www.optimize360.fr/es/definicion/mapa-del-sitio/">mapa del sitio</a>.xml</li> </ul> <p>Teniendo en cuenta estos factores clave, estará listo para optimizar su sitio Joomla para una mejor referenciación en los distintos motores de búsqueda.</p> <h2>Las principales etapas de la optimización SEO en Joomla</h2> <h3 style="padding-left: 40px;">1. Elegir las extensiones adecuadas a sus necesidades</h3> <p style="padding-left: 40px;">El CMS Joomla ofrece una amplia gama de extensiones y plugins especialmente diseñados para mejorar tu SEO. Por lo tanto, es esencial estudiar las diferentes opciones disponibles y elegir las que mejor se adapten a sus objetivos de SEO. He aquí algunos ejemplos de extensiones destinadas a optimizar el SEO:</p> <ul> <li style="list-style-type: none;"> <ul> <li>EFSEO - Easy Frontend SEO: una extensión ligera que facilita la modificación de las etiquetas title y meta-description de cada página.</li> <li>JCH Optimize: a <a href="https://www.optimize360.fr/es/definicion/plugin/">plugin</a> para comprimir y combinar archivos <a href="https://www.optimize360.fr/es/definicion/javascript/">JavaScript</a> y <a href="https://www.optimize360.fr/es/definicion/css/">CSS</a>para acelerar los tiempos de carga</li> <li>OSMap: una extensión para crear y gestionar un archivo sitemap.xml dinámico, compatible con Google e Internet. <a href="https://www.optimize360.fr/es/definicion/bing/">Bing</a></li> <li>sh404SEF: una herramienta para personalizar <a href="https://www.optimize360.fr/es/definicion/url/">URL</a>evitar problemas de contenido duplicado y facilitar el seguimiento y el análisis del rendimiento SEO</li> </ul> </li> </ul> <h3 style="padding-left: 40px;">2. Optimización de las URL</h3> <p style="padding-left: 40px;">Una buena estructura de URL es fácil de leer, significativa y contiene las palabras clave relevantes para describir el contenido de la página. He aquí cómo hacer que tus URLs sean más SEO-friendly en Joomla :</p> <ol> <li style="list-style-type: none;"> <ol> <li>Activar la reescritura de URLs en la configuración general de Joomla (Configuración > SEO y URLs amigables)</li> <li>Utilice una extensión específica como sh404SEF para configurar URL personalizadas</li> <li>Eliminar los ID numéricos o sufijos innecesarios</li> <li>Incluya sus palabras clave principales en la URL, separando las palabras con guiones (-) en lugar de espacios u otros caracteres no alfabéticos.</li> </ol> </li> </ol> <h3 style="padding-left: 40px;">3. Redacción de contenidos optimizados para los motores de búsqueda</h3> <p style="padding-left: 40px;">El corazón de su estrategia SEO debe ser un contenido de calidad, único y adaptado a su público objetivo. Estos son algunos consejos para crear contenido eficaz en Joomla :</p> <ul> <li style="list-style-type: none;"> <ul> <li>Identifique y utilice palabras clave relevantes que correspondan a términos de búsqueda populares entre su audiencia.</li> <li>Escriba titulares pegadizos (<code><h1></code>, <code><h2></code>...) incluyendo sus palabras clave de forma natural y pertinente</li> <li>Estructure sus artículos con párrafos cortos, legibles y aireados, evitando los bloques de texto compactos e indigestos.</li> <li>Utilizar un lenguaje claro y accesible, eliminando la jerga técnica superflua o de difícil comprensión para los no iniciados.</li> <li>Fomente el uso de listas con viñetas (<code><ul></code> o <code><ol></code>) y tablas para facilitar la lectura</li> <li>Complemente su contenido escrito con imágenes, vídeos, infografías u otros elementos visuales atractivos.</li> </ul> </li> </ul> <h3 style="padding-left: 40px;">4. Mejorar el rendimiento y la experiencia del usuario</h3> <p style="padding-left: 40px;">Una buena velocidad de carga y una navegación intuitiva son cruciales para limitar el número de descargas. <a href="https://www.optimize360.fr/es/definicion/porcentaje-de-rebotes/">porcentaje de rebotes</a> y atraer a sus visitantes. Para optimizar estos aspectos en Joomla, piense en :</p> <ul> <li style="list-style-type: none;"> <ul> <li>Utiliza una plantilla responsive adaptada a diferentes dispositivos (ordenadores, smartphones, tablets) y pantallas</li> <li>Comprime tus imágenes antes de importarlas a tu sitio web, utilizando herramientas como TinyPNG o Kraken.io</li> <li>Instale un complemento de caché (por ejemplo, JotCache) para reducir el tiempo de carga de las páginas.</li> <li>Optimice su infraestructura web eligiendo un <a href="https://www.optimize360.fr/es/definicion/alojamiento-web/">alojamiento</a> rápida y fiable o utilizando un <a href="https://www.optimize360.fr/es/definicion/cdn/">CDN</a> (Red de distribución de contenidos)</li> <li>Supervise regularmente el rendimiento de su sitio web con herramientas como <a href="https://www.google.com/" target="_blank" rel="noopener">Google</a> Analítica, Google <a href="https://www.optimize360.fr/es/definicion/informacion-sobre-pagespeed/">PageSpeed Insights</a> o GTmetrix</li> </ul> </li> </ul> <p>Aplicando estos consejos y técnicas de optimización específicos para Joomla, estará en el camino del éxito en términos de referenciación natural y podrá atraer más visitantes a su sitio web.</p></div></div></div><footer><div class="seocrawler-footer-wrapper"><div class="seocrawler-footer-container seocrawler-container clearfix"><div class="seocrawler-footer-column seocrawler-item-pdlr seocrawler-column-15"><div id="text-1" class="widget widget_text seocrawler-widget"><h3 class="seocrawler-widget-title"><span class="seocrawler-widget-head-text">Síguenos en</span><span class="seocrawler-widget-head-divider"></span></h3><span class="clear"></span> <div class="textwidget"><div class="footer-left"> <p> </p> <p class="social-footer"><a href="https://fr.linkedin.com/company/optimize-360/" target="_self" rel="noopener"><i class="fa fa-linkedin" style="font-size: 20px ;color: #f15b3d ;margin-right: 20px ;"></i></a><a 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La aceptación de estas tecnologías nos permitirá a nosotros y a nuestros socios procesar datos personales como el comportamiento de navegación o identificaciones únicas (IDs) en este sitio y mostrar anuncios (no-) personalizados. No consentir o retirar el consentimiento, puede afectar negativamente a ciertas características y funciones.</p><p>Haz clic a continuación para aceptar lo anterior o realizar elecciones más detalladas. Tus elecciones se aplicarán solo en este sitio. Puedes cambiar tus ajustes en cualquier momento, incluso retirar tu consentimiento, utilizando los botones de la Política de cookies o haciendo clic en el icono de Privacidad situado en la parte inferior de la pantalla.</p></div><div class="cmplz-categories"> <details class="cmplz-category cmplz-functional" > <summary> <span class="cmplz-category-header"> <span class="cmplz-category-title">Funcional</span> <span class='cmplz-always-active'> <span class="cmplz-banner-checkbox"> <input type="checkbox" id="cmplz-functional-optin" data-category="cmplz_functional" class="cmplz-consent-checkbox cmplz-functional" size="40" value="1"/> <label class="cmplz-label" for="cmplz-functional-optin" tabindex="0"><span class="screen-reader-text">Funcional</span></label> </span> Siempre activo </span> <span class="cmplz-icon cmplz-open"> <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 448 512" height="18" ><path d="M224 416c-8.188 0-16.38-3.125-22.62-9.375l-192-192c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0L224 338.8l169.4-169.4c12.5-12.5 32.75-12.5 45.25 0s12.5 32.75 0 45.25l-192 192C240.4 412.9 232.2 416 224 416z"/></svg> </span> </span> </summary> <div class="cmplz-description"> <span class="cmplz-description-functional">El almacenamiento o acceso técnico es estrictamente necesario para el fin legítimo de permitir el uso de un servicio específico solicitado explícitamente por el abonado o usuario, o con el único fin de transmitir una comunicación a través de una red de comunicaciones electrónicas.</span></div></details> <details class="cmplz-category cmplz-preferences" > <summary> <span class="cmplz-category-header"> <span class="cmplz-category-title">Preferencias</span> <span class="cmplz-banner-checkbox"> <input type="checkbox" id="cmplz-preferences-optin" data-category="cmplz_preferences" class="cmplz-consent-checkbox cmplz-preferences" size="40" value="1"/> <label class="cmplz-label" for="cmplz-preferences-optin" tabindex="0"><span class="screen-reader-text">Preferencias</span></label> </span> <span class="cmplz-icon cmplz-open"> <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 448 512" height="18" ><path d="M224 416c-8.188 0-16.38-3.125-22.62-9.375l-192-192c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0L224 338.8l169.4-169.4c12.5-12.5 32.75-12.5 45.25 0s12.5 32.75 0 45.25l-192 192C240.4 412.9 232.2 416 224 416z"/></svg> </span> </span> </summary> <div class="cmplz-description"> <span class="cmplz-description-preferences">El almacenamiento o acceso técnico es necesario para el fin legítimo de almacenar preferencias no solicitadas por el abonado o usuario.</span></div></details> <details class="cmplz-category cmplz-statistics" > <summary> <span class="cmplz-category-header"> <span class="cmplz-category-title">Estadísticas</span> <span class="cmplz-banner-checkbox"> <input type="checkbox" id="cmplz-statistics-optin" data-category="cmplz_statistics" class="cmplz-consent-checkbox cmplz-statistics" size="40" value="1"/> <label class="cmplz-label" for="cmplz-statistics-optin" tabindex="0"><span class="screen-reader-text">Estadísticas</span></label> </span> <span class="cmplz-icon cmplz-open"> <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 448 512" height="18" ><path d="M224 416c-8.188 0-16.38-3.125-22.62-9.375l-192-192c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0L224 338.8l169.4-169.4c12.5-12.5 32.75-12.5 45.25 0s12.5 32.75 0 45.25l-192 192C240.4 412.9 232.2 416 224 416z"/></svg> </span> </span> </summary> <div class="cmplz-description"> <span class="cmplz-description-statistics">Almacenamiento o acceso técnico utilizado exclusivamente con fines estadísticos.</span> <span class="cmplz-description-statistics-anonymous">Almacenamiento o acceso técnico que se utiliza exclusivamente con fines estadísticos anónimos. En ausencia de una citación judicial, cumplimiento voluntario por parte de su proveedor de servicios de Internet o registros adicionales de un tercero, la información almacenada o recuperada con este único fin no puede utilizarse generalmente para identificarle.</span></div></details> <details class="cmplz-category cmplz-marketing" > <summary> <span class="cmplz-category-header"> <span class="cmplz-category-title">Marketing</span> <span class="cmplz-banner-checkbox"> <input type="checkbox" id="cmplz-marketing-optin" data-category="cmplz_marketing" class="cmplz-consent-checkbox cmplz-marketing" size="40" value="1"/> <label class="cmplz-label" for="cmplz-marketing-optin" tabindex="0"><span class="screen-reader-text">Marketing</span></label> </span> <span class="cmplz-icon cmplz-open"> <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 448 512" height="18" ><path d="M224 416c-8.188 0-16.38-3.125-22.62-9.375l-192-192c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0L224 338.8l169.4-169.4c12.5-12.5 32.75-12.5 45.25 0s12.5 32.75 0 45.25l-192 192C240.4 412.9 232.2 416 224 416z"/></svg> </span> </span> </summary> <div class="cmplz-description"> <span class="cmplz-description-marketing">El almacenamiento o acceso técnico es necesario para crear perfiles de usuario con el fin de enviar publicidad, o para seguir al usuario en un sitio web o en varios sitios web con fines de marketing similares.</span></div></details></div><div class="cmplz-categories cmplz-tcf"> <div class="cmplz-category cmplz-statistics"> <div class="cmplz-category-header"> <div class="cmplz-title" data-no-translation="" data-trp-gettext="">Estadísticas</div><div class='cmplz-always-active'></div><p class="cmplz-description"></p></div></div><div class="cmplz-category cmplz-marketing"> <div class="cmplz-category-header"> <div class="cmplz-title" data-no-translation="" data-trp-gettext="">Marketing</div><div class='cmplz-always-active'></div><p class="cmplz-description"></p></div></div><div class="cmplz-category cmplz-features"> <div class="cmplz-category-header"> <div class="cmplz-title" data-no-translation="" data-trp-gettext="">Características</div><div class='cmplz-always-active' data-no-translation="" data-trp-gettext="">Siempre activo</div><p class="cmplz-description"></p></div></div><div class="cmplz-category cmplz-specialfeatures"> <div class="cmplz-category-header"> <div class="cmplz-title"></div><div class='cmplz-always-active'></div></div></div><div class="cmplz-category cmplz-specialpurposes"> <div class="cmplz-category-header"> <div class="cmplz-title"></div><div class='cmplz-always-active' data-no-translation="" data-trp-gettext="">Siempre activo</div></div></div></div></div><div class="cmplz-links cmplz-information"> <a class="cmplz-link cmplz-manage-options cookie-statement" href="#" data-relative_url="#cmplz-manage-consent-container" data-no-translation="" data-trp-gettext="">Administrar opciones</a> <a class="cmplz-link cmplz-manage-third-parties cookie-statement" href="#" data-relative_url="#cmplz-cookies-overview" data-no-translation="" data-trp-gettext="">Gestionar los servicios</a> <a class="cmplz-link cmplz-manage-vendors tcf cookie-statement" href="#" data-relative_url="#cmplz-tcf-wrapper" data-no-translation="" data-trp-gettext="">Gestionar {cuenta_vendedores} proveedores</a> <a class="cmplz-link cmplz-external cmplz-read-more-purposes tcf" target="_blank" rel="noopener noreferrer nofollow" href="https://cookiedatabase.org/tcf/purposes/" data-no-translation="" data-trp-gettext="">Leer más sobre estos propósitos</a></div><div class="cmplz-divider cmplz-footer"></div><div class="cmplz-buttons"> <button class="cmplz-btn cmplz-accept">Acepte</button> <button class="cmplz-btn cmplz-deny">Desechos</button> <button class="cmplz-btn cmplz-view-preferences">Gestionar las opciones</button> <button class="cmplz-btn cmplz-save-preferences">Guardar preferencias</button> <a class="cmplz-btn cmplz-manage-options tcf cookie-statement" href="#" data-relative_url="#cmplz-manage-consent-container">Gestionar las opciones</a></div><div class="cmplz-links cmplz-documents"> <a class="cmplz-link cookie-statement" href="#" data-relative_url="">{título}</a> <a class="cmplz-link privacy-statement" href="#" data-relative_url="">{título}</a> <a class="cmplz-link impressum" href="#" data-relative_url="">{título}</a></div></div></div><div id="cmplz-manage-consent" data-nosnippet="true"><button class="cmplz-btn cmplz-hidden cmplz-manage-consent manage-consent-1">Gestión del consentimiento</button></div><style id='core-block-supports-inline-css'></style> <script data-category="functional">(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src= 'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f); 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