Comprender la optimización de entidades en SEO

A través de nuestra Agencia SEO Optimizar 360

Optimización de las entidades

La optimización de las entidades es un componente esencial de la referencias moderno.

Comprendiendo los principios básicos y aplicando buenas prácticas, puede mejorar el rendimiento de su sitio web y diferenciarse de la competencia.

En este artículo, veremos 10 puntos clave para optimizar las entidades mediante SEO.

En primer lugar: ¿qué es una entidad?

Una entidad es un concepto, noción o cosa que Google puede identificar, comprender y clasificar. Se trata de personas, lugares, organizaciones, acontecimientos, etc. Las entidades son importantes porque ayudan a los motores de búsqueda a interpretar e indexar mejor el contenido de los sitios web.

Segundo: Estructurar los datos de su sitio web

Una de las formas más eficaces de optimizar las entidades para el SEO es estructurar los datos de su sitio web. Para ello, puede utilizar la función esquema.orgque proporciona un vocabulario estandarizado para describir y categorizar la información. El uso de estas etiquetas semánticas permite a los motores de búsqueda comprender mejor los contenidos y mejorar su clasificación en los resultados de búsqueda.

Ejemplos de etiquetas Schema.org :

- La persona: <div itemtype=" »https://schema.org/Person »">
- Ubicación: <div itemtype=" »https://schema.org/Place »">
- Organización: <div itemtype=" »https://schema.org/Organization »">

Tercero: Optimizar los títulos de las páginas y las metadescripciones

Para optimizar las entidades en SEO, es crucial cuidar los siguientes elementos:

Títulos de las páginas (etiquetas ) :</strong> Deben ser relevantes, llamativos e incluir palabras clave importantes para su negocio.</li> <li><strong>Meta descripciones (etiquetas ):</strong> Deben describir con precisión el contenido de sus páginas e invitar al usuario a hacer clic en su enlace en los resultados de búsqueda.</li> </ol> <h2>Cuarto: Utilice los microformatos adecuados</h2> <p>En <a href="https://www.optimize360.fr/es/definicion/microformatos/">microformatos</a> son etiquetas <a href="https://www.optimize360.fr/es/definicion/definicion-html/">HTML</a> que pueden utilizarse para asignar propiedades específicas a los datos contenidos en una página. Por ejemplo, los microformatos pueden utilizarse para indicar a los motores de búsqueda que un texto corresponde a una dirección, un número de teléfono o la fecha de un evento. Si utiliza los microformatos adecuados, facilitará a los motores de búsqueda el análisis de su sitio y mejorará su clasificación.</p> <h2>Quinto: Crear contenidos ricos en entidades relevantes</h2> <p>Para optimizar las entidades para SEO, también necesita crear contenido de calidad, rico en entidades que sean relevantes para su negocio. Esto incluye</p> <ul> <li>Escribir artículos para <a href="https://www.optimize360.fr/es/360-seo-agency/marketing-de-contenidos-seo/blog-2/">blog</a> sobre temas de interés para su público objetivo</li> <li>Añadir páginas dedicadas a sus productos y servicios más populares o innovadores.</li> <li>Publicación de estudios de casos, testimonios de clientes y otras pruebas sociales</li> </ul> <h2>Sexto: Trabaje en la autoridad de su sitio web</h2> <p>Los motores de búsqueda tienen en cuenta la autoridad de su sitio web a la hora de determinar su posición en los resultados. Por ello, es fundamental trabajar la autoridad de su sitio web obteniendo enlaces entrantes de fuentes fiables, como :</p> <ul> <li>Centros de socios o clientes</li> <li>En <a href="https://www.optimize360.fr/es/360-seo-agency/marketing-de-contenidos-seo/blog-2/">blogs</a>medios de comunicación o foros especializados en su sector de actividad</li> <li>Comunicados de prensa y artículos sobre su empresa</li> </ul> <h2>Séptimo: Optimice la velocidad de carga de sus páginas</h2> <p>A <a href="https://www.optimize360.fr/es/definicion/velocidad-de-carga/">velocidad de carga</a> es un factor esencial en la<a href="https://www.optimize360.fr/es/definicion/ux/">experiencia del usuario</a> y referenciación. Para acelerar su sitio web, puede aplicar las siguientes estrategias:</p> <ol> <li>Elegir un proveedor de alojamiento de alto rendimiento</li> <li>Utilice un tema optimizado y ligero para su sitio web</li> <li>Compresión de imágenes y otros recursos multimedia</li> <li>Almacenamiento en caché de páginas y archivos estáticos</li> </ol> <h2>Octavo punto: Optimice la navegación y la estructura de su sitio web</h2> <p>Para facilitar el acceso a sus diferentes páginas y <a href="https://www.optimize360.fr/es/360-seo-agency/">mejorar la referenciación</a> de sus entidades, es esencial disponer de una estructura de sitio clara y bien organizada. En particular, puede :</p> <ul> <li>Crear un menú de navegación sencillo e intuitivo</li> <li>Añadir un <a href="https://www.optimize360.fr/es/definicion/fil-dariane/">rastro de migas de pan</a> (migas de pan) para ayudar a los usuarios a orientarse en el sitio.</li> <li>Utilice enlaces internos para unir sus contenidos</li> </ul> <h2>Noveno punto: Manténgase al día de las tendencias y novedades en materia de SEO</h2> <p>El mundo del SEO está en constante evolución, con nuevas actualizaciones y técnicas que pueden influir en su posicionamiento general en los motores de búsqueda. Para garantizar el éxito a largo plazo de su SEO, es crucial mantenerse al día de las últimas tendencias y desarrollos en SEO y ajustar regularmente su estrategia en consecuencia.</p> <h2>Décimo punto: Mida y analice sus resultados</h2> <p>Por último, para asegurarse de que la optimización da sus frutos, es esencial disponer de herramientas de seguimiento y análisis de los resultados de la indexación. 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La aceptación de estas tecnologías nos permitirá a nosotros y a nuestros socios procesar datos personales como el comportamiento de navegación o identificaciones únicas (IDs) en este sitio y mostrar anuncios (no-) personalizados. No consentir o retirar el consentimiento, puede afectar negativamente a ciertas características y funciones.</p><p>Haz clic a continuación para aceptar lo anterior o realizar elecciones más detalladas. Tus elecciones se aplicarán solo en este sitio. Puedes cambiar tus ajustes en cualquier momento, incluso retirar tu consentimiento, utilizando los botones de la Política de cookies o haciendo clic en el icono de Privacidad situado en la parte inferior de la pantalla.</p></div><div class="cmplz-categories"> <details class="cmplz-category cmplz-functional" > <summary> <span class="cmplz-category-header"> <span class="cmplz-category-title">Funcional</span> <span class='cmplz-always-active'> <span class="cmplz-banner-checkbox"> <input type="checkbox" id="cmplz-functional-optin" data-category="cmplz_functional" class="cmplz-consent-checkbox cmplz-functional" size="40" value="1"/> <label class="cmplz-label" for="cmplz-functional-optin" tabindex="0"><span class="screen-reader-text">Funcional</span></label> </span> Siempre activo </span> <span class="cmplz-icon cmplz-open"> <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 448 512" height="18" ><path d="M224 416c-8.188 0-16.38-3.125-22.62-9.375l-192-192c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0L224 338.8l169.4-169.4c12.5-12.5 32.75-12.5 45.25 0s12.5 32.75 0 45.25l-192 192C240.4 412.9 232.2 416 224 416z"/></svg> </span> </span> </summary> <div class="cmplz-description"> <span class="cmplz-description-functional">El almacenamiento o acceso técnico es estrictamente necesario para el fin legítimo de permitir el uso de un servicio específico solicitado explícitamente por el abonado o usuario, o con el único fin de transmitir una comunicación a través de una red de comunicaciones electrónicas.</span></div></details> <details class="cmplz-category cmplz-preferences" > <summary> <span class="cmplz-category-header"> <span class="cmplz-category-title">Preferencias</span> <span class="cmplz-banner-checkbox"> <input type="checkbox" id="cmplz-preferences-optin" data-category="cmplz_preferences" class="cmplz-consent-checkbox cmplz-preferences" size="40" value="1"/> <label class="cmplz-label" for="cmplz-preferences-optin" tabindex="0"><span class="screen-reader-text">Preferencias</span></label> </span> <span class="cmplz-icon cmplz-open"> <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 448 512" height="18" ><path d="M224 416c-8.188 0-16.38-3.125-22.62-9.375l-192-192c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0L224 338.8l169.4-169.4c12.5-12.5 32.75-12.5 45.25 0s12.5 32.75 0 45.25l-192 192C240.4 412.9 232.2 416 224 416z"/></svg> </span> </span> </summary> <div class="cmplz-description"> <span class="cmplz-description-preferences">El almacenamiento o acceso técnico es necesario para el fin legítimo de almacenar preferencias no solicitadas por el abonado o usuario.</span></div></details> <details class="cmplz-category cmplz-statistics" > <summary> <span class="cmplz-category-header"> <span class="cmplz-category-title">Estadísticas</span> <span class="cmplz-banner-checkbox"> <input type="checkbox" id="cmplz-statistics-optin" data-category="cmplz_statistics" class="cmplz-consent-checkbox cmplz-statistics" size="40" value="1"/> <label class="cmplz-label" for="cmplz-statistics-optin" tabindex="0"><span class="screen-reader-text">Estadísticas</span></label> </span> <span class="cmplz-icon cmplz-open"> <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 448 512" height="18" ><path d="M224 416c-8.188 0-16.38-3.125-22.62-9.375l-192-192c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0L224 338.8l169.4-169.4c12.5-12.5 32.75-12.5 45.25 0s12.5 32.75 0 45.25l-192 192C240.4 412.9 232.2 416 224 416z"/></svg> </span> </span> </summary> <div class="cmplz-description"> <span class="cmplz-description-statistics">Almacenamiento o acceso técnico utilizado exclusivamente con fines estadísticos.</span> <span class="cmplz-description-statistics-anonymous">Almacenamiento o acceso técnico que se utiliza exclusivamente con fines estadísticos anónimos. En ausencia de una citación judicial, cumplimiento voluntario por parte de su proveedor de servicios de Internet o registros adicionales de un tercero, la información almacenada o recuperada con este único fin no puede utilizarse generalmente para identificarle.</span></div></details> <details class="cmplz-category cmplz-marketing" > <summary> <span class="cmplz-category-header"> <span class="cmplz-category-title">Marketing</span> <span class="cmplz-banner-checkbox"> <input type="checkbox" id="cmplz-marketing-optin" data-category="cmplz_marketing" class="cmplz-consent-checkbox cmplz-marketing" size="40" value="1"/> <label class="cmplz-label" for="cmplz-marketing-optin" tabindex="0"><span class="screen-reader-text">Marketing</span></label> </span> <span class="cmplz-icon cmplz-open"> <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 448 512" height="18" ><path d="M224 416c-8.188 0-16.38-3.125-22.62-9.375l-192-192c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0L224 338.8l169.4-169.4c12.5-12.5 32.75-12.5 45.25 0s12.5 32.75 0 45.25l-192 192C240.4 412.9 232.2 416 224 416z"/></svg> </span> </span> </summary> <div class="cmplz-description"> <span class="cmplz-description-marketing">El almacenamiento o acceso técnico es necesario para crear perfiles de usuario con el fin de enviar publicidad, o para seguir al usuario en un sitio web o en varios sitios web con fines de marketing similares.</span></div></details></div><div class="cmplz-categories cmplz-tcf"> <div class="cmplz-category cmplz-statistics"> <div class="cmplz-category-header"> <div class="cmplz-title" data-no-translation="" data-trp-gettext="">Estadísticas</div><div class='cmplz-always-active'></div><p class="cmplz-description"></p></div></div><div class="cmplz-category cmplz-marketing"> <div class="cmplz-category-header"> <div class="cmplz-title" data-no-translation="" data-trp-gettext="">Marketing</div><div class='cmplz-always-active'></div><p class="cmplz-description"></p></div></div><div class="cmplz-category cmplz-features"> <div class="cmplz-category-header"> <div class="cmplz-title" data-no-translation="" data-trp-gettext="">Características</div><div class='cmplz-always-active' data-no-translation="" data-trp-gettext="">Siempre activo</div><p class="cmplz-description"></p></div></div><div class="cmplz-category cmplz-specialfeatures"> <div class="cmplz-category-header"> <div class="cmplz-title"></div><div class='cmplz-always-active'></div></div></div><div class="cmplz-category cmplz-specialpurposes"> <div class="cmplz-category-header"> <div class="cmplz-title"></div><div class='cmplz-always-active' data-no-translation="" data-trp-gettext="">Siempre activo</div></div></div></div></div><div class="cmplz-links cmplz-information"> <a class="cmplz-link cmplz-manage-options cookie-statement" href="#" data-relative_url="#cmplz-manage-consent-container" data-no-translation="" data-trp-gettext="">Administrar opciones</a> <a class="cmplz-link cmplz-manage-third-parties cookie-statement" href="#" data-relative_url="#cmplz-cookies-overview" data-no-translation="" data-trp-gettext="">Gestionar los servicios</a> <a class="cmplz-link cmplz-manage-vendors tcf cookie-statement" href="#" data-relative_url="#cmplz-tcf-wrapper" data-no-translation="" data-trp-gettext="">Gestionar {cuenta_vendedores} proveedores</a> <a class="cmplz-link cmplz-external cmplz-read-more-purposes tcf" target="_blank" rel="noopener noreferrer nofollow" href="https://cookiedatabase.org/tcf/purposes/" data-no-translation="" data-trp-gettext="">Leer más sobre estos propósitos</a></div><div class="cmplz-divider cmplz-footer"></div><div class="cmplz-buttons"> <button class="cmplz-btn cmplz-accept">Acepte</button> <button class="cmplz-btn cmplz-deny">Desechos</button> <button class="cmplz-btn cmplz-view-preferences">Gestionar las opciones</button> <button class="cmplz-btn cmplz-save-preferences">Guardar preferencias</button> <a class="cmplz-btn cmplz-manage-options tcf cookie-statement" href="#" data-relative_url="#cmplz-manage-consent-container">Gestionar las opciones</a></div><div class="cmplz-links cmplz-documents"> <a class="cmplz-link cookie-statement" href="#" data-relative_url="">{título}</a> <a class="cmplz-link privacy-statement" href="#" data-relative_url="">{título}</a> <a class="cmplz-link impressum" href="#" data-relative_url="">{título}</a></div></div></div><div id="cmplz-manage-consent" data-nosnippet="true"><button class="cmplz-btn cmplz-hidden cmplz-manage-consent manage-consent-1">Gestión del consentimiento</button></div><style id='core-block-supports-inline-css'></style> <script data-category="functional">(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src= 'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f); 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