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What is User-Generated Content?
These days, consumers are more involved than ever in creating the content that appears on their screens.
Le User-Generated Contentor User-Generated Contentis an increasingly popular and essential trend for brands wishing to stand out on the Internet.
But what exactly is User-Generated Content (UGC)?
Launched at the dawn of social networking, the concept ofUGC is growing from strength to strength in the digital marketing sector. As its name suggests, it simply refers to the user-generated contentrather than by the brands themselves. This can take many forms: comments, opinions, photos, videos or even news articles. blog personnel.
Adopting this strategy has a number of benefits for companies:
To inspire you, here are a few ideas forUser-generated content that has worked for different brands.
The customer reviews are often consulted extensively during the purchasing process. By displaying these comments on your website or social networks, you show that you are transparent about the quality of your products or services. It also encourages other users to give their own opinions and share their experiences with your brand.
Proposing a competition or challenge for your customers to complete is a fun way of obtaining content created by them. For example, a clothing brand could organise a photo competition around its latest product, and ask participants to publish their photos on Instagram with a hashtag specific.
Re-use your customers' content by reposting the best publications on your profile. This enhances and rewards the user who took the time to create the content, while diversifying your own feed.
Here are a few tips to motivate your customers and prospects to play an active role in creating content for your brand.
Once you have selected the content generated by your customers that you wish to reuse, it is important to respect the related copyrights.
By intelligently and respectfully integrating theUser-Generated Content in your digital strategyYou are open-minded and value the individuality, creativity and involvement of your customers. This also favours your online visibility, credibility and reputation.
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