by our SEO Agency Optimize 360
The world of the web is growing every day, bringing with it a gigantic amount of shared information and pages to explore.
To enable Internet users to surf this virtual ocean and to facilitate referencing by search engines, the technique of the URL rewriting is a real asset to master.
But what exactly does this mean? What are the challenges associated with this method? In this article, you will discover the definition and all the implications of URL rewriting.
It all starts with the concept of the URL (Uniform Resource Locator). The URL designates the exact location of a resource on the Internet (web page, image, file, etc.) and enables Internet users to access it easily.
However, some URLs can be long, complex or contain random strings of characters that are difficult to understand either for the user or for the search engines as Google.
This is where the URL rewriting comes into play. This technique consists of transforming these complex URLs into short, readable and relevant addresses for web users and search engines. So, thanks to rewriting, you get a better user experience and above all, a better natural referencing (SEO).
The first benefit of URL rewriting is, of course, a better user experience. The rewritten addresses are shorter, more comprehensible and give a clear idea of the content of the referenced page. When surfing the Internet, it's always more pleasant to consult legible URLs rather than strings of characters with no apparent meaning.
A concise and clear URL also reinforces the memorization and the share of the page concerned on social networks or by email. Internet users are more inclined to share a link whose content they can easily understand than an obscure address with a code that is difficult to decipher.
One of the major challenges of URL rewriting is to improve natural search engine optimisation. By making URLs intelligible, coherent and relevant, we make the work of search engines much easier. indexing robots Google and other search engines, which can then better understand the content of each web page and optimise their ranking in search results.
What's more, by inserting relevant keywords in rewritten URLs, we can considerably boost the visibility and attractiveness of our pages to users. For example, for a recipe on a blog for cooking, having the URL "www.monblog.com/recette-gateau-chocolat" will be much more effective in terms of SEO than "www.monblog.com/article ?id=234".
Depending on the content management system (CMS) that you use, there are several methods for rewriting URLs:
To optimise your URL rewriting, here are a few tips to keep in mind:
Finally, it's worth remembering that although URL rewriting is an important part of SEO, it's not the whole story: think about optimising your content too, meta tags and other technical aspects to teach good visibility on search engines.
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