Understanding the TBPR Toolbar PageRank and its impact on SEO

Through our SEO Agency Optimize 360

Le TBPR (Toolbar PageRank) is a term that may seem a little confusing to beginners in the field of natural referencing.

And yet this is a key concept in SEO that it is essential to master in order to improve the visibility of your website on search engines such as Google.

In this article, we'll explain what TBPR is, how it works and how it can help optimise your site.

What is the TBPR Toolbar PageRank?

Le Toolbar PageRankalso known by the acronym TBPRis a tool developed by Google to evaluate and rate web pages according to their popularity and relevance on a scale of 0 to 10. The name "Toolbar refers to the green bar on the Google toolbar, which indicates the score awarded to each page.

This rating is mainly based on the number and quality of inbound links (backlinks) from other websites pointing to your page. The more these links are from reputable sites, the more your PageRank will be high and your positioning in the search results improved.

One criterion among others for referencing

Although TBPR has long been considered a key indicator of a site's ranking on Google, it should be pointed out that it is just one of more than 200 criteria taken into account to determine the indexing and visibility of a web page.

Other factors such as content quality, site structure and mobile performance are also essential to any SEO strategy.

How does the TBPR Toolbar PageRank work?

TBPR is based on a complex algorithm developed by Google founders Larry Page and Sergey Brin, which assigns a score to each web page based on its "authority on the Internet. This authority is expressed by a score between 0 and 10.

Pagerank = 0 Sites with few or no references or that have not been crawled by Google.
Pagerank = 1 to 3 Websites with a few references.
Pagerank = 4 to 6 well-referenced sites with a certain reputation.
Pagerank = 7 to 10 Very popular sites that are authorities in their field and have a large number of quality inbound links.

In particular, the algorithm takes into account the quality of backlinks, i.e. links from other sites pointing to your web page. Incoming links from popular sites that are authorities in their field are given greater weight than those from sites that are not very well known or that have a poor reputation.

Le TBPR is updated regularlyThe PageRank tool is updated every 3 to 4 months, generally, to take account of changes on the web (new sites, new incoming links, etc.) and to refine page ratings. However, it should be noted that in 2016, Google announced that it would no longer be updating the PageRank tool, making its use officially obsolete.

why the secrecy surrounding the current TBPR?

Over the years, TBPR has become a highly prized indicator for SEO professionals, but it is also the subject of numerous manipulations aimed at fooling Google's algorithm in order to artificially improve their ranking.

Many sites specialise in creating bogus inbound links, and Google has taken steps to combat these practices by penalising the sites concerned.

Faced with this situation, Google decided in 2013 to make TBPR data confidential, in order to prevent abuse and refocus webmasters' interest on improving the quality of their sites rather than on the race for PageRank scores.

Since then, TBPR has no longer been visible by users and its algorithm has been integrated into other internal Google tools.

Tips for optimising the TBPR Toolbar on your site

Even if TBPR is no longer directly accessible to the public, it remains an important element of natural referencing and it is therefore advisable to follow certain practices to optimise it:

Create quality content: Publish interesting, original and regular articles to attract visitors and encourage other sites to link to your content.
Read carefully Take care with the structure of your site : Make it easier to navigate and access information by structuring your pages correctly. Use tags HTML ("title, H1, H2, etc.) and meta descriptions to improve crawling and indexing of your site.
Improve the performance of your site : Reduce loading times and make sure your site is suitable for mobile devices, two criteria that Google takes into account when evaluating your page and awarding a PageRank score.
Get quality backlinks : develop a network of reliable partners and ask them to provide inbound links to your site. You can also register on specialist directories and take part in forums to create new links.
Clean up your inbound links: Regularly check your backlink profile to detect poor quality links, which could potentially harm your ranking in search results. Use Google's Disavow tool to request the deletion or removal of de-indexing of these links.

By following this advice and adopting a global approach centred on the quality of the content and theuser experienceWith TBPR Toolbar PageRank, you'll have every chance of optimising your site's TBPR Toolbar PageRank and improving its visibility on search engines.