The keys to adopting a good SEO strategy

Through our SEO Agency Optimize 360.

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In the world of online marketing, the acronym SEO (Search Engine Optimization) is now essential.

Also known as search engine optimisationThis practice aims to improve the position of a website in the results pages of search engines such as Google, Yahoo or Bing.

With our SEO Agency Optimize 360, discover the definition of the SEO strategyand its main techniques to help you better understand how it works, so that you can reach the very top in the most competitive markets. SERP Google

What is an SEO strategy?

An effective SEO strategy is an action plan detailed and personalised to improve the visibility of a website in search engine results (Google, Bing, etc.) for a given period. defined periodIt is based on a in-depth analysis the technical aspects, content and popularity of the website, as well as the competitive environment.

The ultimate aim is to attract organic traffic qualified and relevant to the website, in line with the business objectives of the company.

Here are the 10 essential steps to a successful SEO strategy:

1. Carry out an SEO audit of your website

The first step before embarking on an SEO strategy is to carry out an audit of your website in order to identify its strengths and weaknesses. This involves studying the site's architecture, the quality of its content, its internal and external links, and its technical performance. The aim is to obtain a clear vision of the optimisations needed to improve your positioning in the search results.

Technical analysis

• • Loading speed pages
  • Good use of tags HTML
  • Mobile compatibility
  • Ergonomics

Editorial analysis

• • Quality and relevance of content
  • Keyword optimisation
  • Tagging titles

2. Define your objectives and target group

To develop an effective SEO strategy, it is essential to determine the objectives you want to achieve, such as improving your positioning on certain keywords, increasing traffic or generating new visitors. leads. Identifying your target audience then enables you to fine-tune your actions by adapting your content and communication to users' expectations.

3. Select the right keywords

The choice of keywords is a central element of an SEO strategy. You need to select terms that are likely to be searched for by your target audience and that relate to the theme of your site. To do this, we recommend the use of keyword search and study the competition in order to draw up a relevant list and identify themes to be developed in its content.

4. Editorial content

Writing quality content is essential if you are to win over both web users and search engines. It is important to ensure that your texts are well structured using the appropriate HTML tags (h1, h2, h3...) and to integrate the selected keywords in a natural way. This will help your pages to be better indexed by crawlers and improve organic referencing.

5. Optimising meta tags

Meta tags are invisible information for web users, but crucial for search engines. It is therefore essential to take care of them and optimise them for each page of your site. The "title" tag should be concise and descriptive, while the meta-description should make visitors want to click on the link by briefly presenting the content of the page.

6. Work on internal linking

Le internal networking represents all the links between the pages of a site. It improves navigation for users and helps search engines to better understand the structure of the site. By creating judicious internal links, we encourage the distribution of referencing juice (or "link juice") between the different pages, thereby improving their positioning.

7. Obtaining quality backlinks

The backlinksor inbound links, are essential elements of a successful SEO strategy. Obtaining links from quality, authoritative sites in your field sends a strong signal to search engines, which value these signals when allocating a place in the natural results. There are a number of techniques that can be used to obtain these precious sesames, such as guest bloggingpartnerships and the linkbaiting.

8. Watch out for duplicate content

Le duplicate contentcontent, i.e. content that is identical or very similar to that on another web page, is penalised by search engines. It is therefore crucial to ensure that you always offer original and unique content on your site, both in terms of text and images. If certain elements are reused identically on several pages, it is possible to use the " canonical "This will tell the robots the official version of the content.

9. Measuring and analysing results

To check the effectiveness of an SEO strategy, you need to measure its results regularly, using key indicators such as organic traffic, positions on targeted keywords and conversion rates. This analysis enables you to adjust your strategy in line with performance and identify areas for improvement so that you can continue to make progress.

10. Keep abreast of developments in natural referencing

Search engine algorithms are constantly evolving, and so are SEO best practices. Being attentive to updates, deciphering trends and adapting your strategy accordingly is essential if you are to maintain a good position in the search results and avoid being overtaken by the competition.

By applying these ten fundamental principles, you can build a solid, long-term SEO strategy that will pay dividends in terms of visibility and reputation on the web.