Optimising SEO on Shopify: Techniques and tips for success

Through our SEO Agency and our E-Commerce Agency Optimize 360

In a world where e-commerce dominates, having a high-performance online shop is essential if you want to stand out from the competition.

One of the best platforms for creating an online shop is undoubtedly Shopify.

However, having a visually appealing site is not enough: you also need to optimise your Search Engine Optimisation (SEO) to appear at the top of the search results.

In this article, you'll find out how to improve your SEO on Shopify to increase your online visibility and grow your sales.

Understanding how SEO works on Shopify

Before going into the details of the techniques for optimising your search engine optimisation on your site e-commerceWith Shopify, it's important to understand how SEO works on Shopify. The platform has built-in tools to make your job easier and help you achieve your goals. However, it's worth pointing out that the responsibility for referencing lies primarily with the shop ownerIt's up to you to put in place the best practices to maximise your chances of success.

Add relevant keywords

To improve your SEO, you first need to follow the basic rule: use relevant keywords in your content. This involves matching the words used by Internet users when they carry out a search with those present on your site. Keywords enable search engines to identify the subject of your content and help users find the information they are looking for. Here are a few tips on how to integrate keywords effectively:

Identify the main keywords These are the terms that best describe your products or services. They are essential if you want to rank well in search results.
Use secondary keywords They are used to complement the main keywords by providing more details about your offer.
Include keywords in tags HTML important tags: for example, insert keywords in the <title>, and <h1>.

Optimising the content of your site

The content of your site is crucial to the success of your SEO strategy. It must be unique, of high quality and relevant to visitors, while incorporating the keywords identified above. Take the following factors into account when optimising your content:

Write detailed, hard-hitting product descriptions They need to encourage people to buy, while at the same time being informative and containing relevant keywords.
Create a blog Blogging: a blog will enable you to offer more varied content and improve your SEO by creating articles that answer the questions of web users.
Add alternative text (alt) to images This will improve the accessibility of your site and boost your search engine ranking. Don't forget to include relevant keywords in these descriptions.

Work on internal and external links

The structure of your site and the internal networking are also important for improving your SEO on Shopify. Here are a few tips:

Create clear, intuitive navigation Making your site easier to navigate will not only make it easier for visitors to find their way around, but also help search engines to index your pages more effectively.
Setting up effective internal links This involves creating links between the different pages on your site to make it easier for visitors to explore them and to find the information they are looking for. indexing robots.
Get inbound links or backlinks They are regarded as a sign of trust by the search engines and have a major influence on your ranking in the results.

Optimising page load speed

A loading speed speed is important because it influences user satisfaction and your natural search engine optimisation. To check and optimise this speed, you can :

- Reduce the size and weight of the images on your site using compression tools, without sacrificing their quality.
- Use a Content Delivery Network or CDN) to improve your site's performance on a global scale.

Analyse and track the progress of your SEO efforts

To ensure that your SEO strategy is working properly, you need to regularly analyse the impact of the actions you've taken and adjust your approach if necessary. Here are a few tools to help you in this task:

Google Analytics This free tool enables you to track your site's traffic, as well as a number of key indicators such as the conversion and the bounce rate.
Google Search Console It will provide you with valuable information on how to Google indexes and ranks your site, as well as the errors that need to be corrected to improve your ranking.
SEO audit tools Search Engine Optimisation (SEO): there are a number of free and paid solutions that analyse the state of your natural referencing and make recommendations for improving it.

In short, improving your SEO on Shopify requires patience and perseverance, because the results won't be instantaneous.

However, if you put the above tips into practice, you will greatly increase your chances of success and help your online shop to stand out in an increasingly competitive market.