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In the digital age SEO (Search Engine Optimization)Search Engine Optimisation (SEO) has become a priority for any company wishing to improve its online visibility.
However, not all practices related to this discipline are necessarily advisable, and this is where the concept of Ethical SEO.
In this article, we're going to find out what this term really means, as well as the principles and methods that characterise it.
Ethical SEO, also known as green SEO, sustainable SEO or Eco-responsible SEOSearch Engine Optimisation (SEO) refers to all SEO practices and techniques that comply with the guidelines imposed by search engines, in particular Google.
It requires rigorous and honest work, focused on content quality and user satisfaction, rather than on exploiting loopholes or using tricks to fool the algorithms.
Ethical SEO is based on a clear intention and a thorough understanding of the issues involved in search engine optimisation:
In practical terms, ethical SEO is distinguished from less scrupulous approaches ("black hat" or "grey hat") by a set of individual and collective rules. Recommended techniques include :
At first sight, adopting ethical SEO may seem more restrictive and less immediate than certain "black hat" techniques. However, it has a number of undeniable advantages:
While it is possible to learn the basics of " white hat If you don't want to learn about "ethical SEO" on your own, it is strongly recommended that you seek out the expertise of a professional SEO. professional SEO agency to implement this approach on its website.
These specialists have in-depth knowledge of the techniques and rules to be followed to optimise a site's natural and manual referencing, while ensuring that it complies with search engine requirements.
As a partial conclusion, it is crucial to remember that the phenomenon of negative SEOwhich consists of knowingly using unethical SEO techniques (known as 'black hat') to damage a competitor's reputation and ranking in search results.
Betting on ethical SEO also means protecting yourself against this type of attack and guaranteeing the long-term future of your online business.
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