Understanding the role of the SEO auditor

SEO auditor: what can he do for you and how can he help you with natural referencing?

Through our SEO Agency Optimize 360

In today's digital world, having an online presence is essential to the success of your business. However, it's not enough to simply have a website - you also need to ensure that it is optimised for search engines. That's where the job ofSEO auditor.

In this article, we will define what it means to be an SEO auditor and explore how these professionals can improve the visibility of your website.

What is an SEO auditor?

An SEO auditor is an expert who analyses the various aspects of search engine optimisation (SEO) of a website in order to assess its level of performance in the search engines and identify areas for improvement. The main areas of study for an SEO auditor include :

Site architecture
The content
Internal and external links
La loading speed pages
Use of appropriate keywords
Technical elements such as title tags, meta-descriptions, etc.

By examining these aspects and assessing their quality, an SEO auditor identifies weak points and makes recommendations for improving the site's position in the search rankings. This can range from simple adjustments to more significant changes to the site's structure or content. In short, the SEO auditor seeks to maximise the chances of a website appearing at the top of search results when it is relevant to users' queries.

The SEO audit: a multi-stage process

Throughout their analysis, SEO auditors generally follow a methodology based on several key stages:

Analyse the current state of the site
Compare with competitors
Identify areas for improvement
Draw up an action plan to resolve the problems identified
Measuring the impact of the changes made

This process gives us an overall view of the site's performance and enables us to determine the best actions for continuous improvement.

Analysis of the current state of the site

During this stage, the SEO auditor uses various tools to review technical aspects, keywords and content of the website. The aim here is to assess the quality of the existing SEO and to detect any major problems that could affect the site's visibility in search results.

Comparison with competitors

It is important for an SEO auditor to understanding the competitive landscape to determine how a site is positioned in relation to its competitors. This includes analysing keywords, content, links and other factors that influence each company's online presence. By understanding who the competition is and what they are doing better or worse, it is easier to find ways of improving the website being analysed.

Identify areas for improvement

On the basis of the previous analyses, the SEO auditor determines which SEO elements need to be improved. This is not once these areas have been identified that it becomes possible to draw up an effective action plan to resolve the problems and improve the site's visibility.

Drawing up an action plan

With this well-defined list of areas for improvement, the SEO auditor then works on an action plan to make the necessary changes. This action plan must be adapted to the specific characteristics of the site and its sector of activity, and must respect the commercial objectives.

Measuring the impact of change

Finally, once the recommendations have been implemented, the SEO auditor must measure their impact. This can be done by monitoring various indicators such as site traffic, click-through rates, positions in search rankings, etc. This stage ensures that the changes made have a positive impact on the site's SEO and identifies any other adjustments that may still be necessary.

The expected benefits of an SEO audit

Calling in an SEO auditor has a number of advantages benefits for your companyincluding :

Greater visibility in search results
An in-depth understanding of the current state of your website
Identify any technical, structural or quality issues that could affect your ranking
Concrete recommendations to improve the performance of your website
The ability to measure the impact of the changes made

In short, hiring an SEO auditor will enable you to increase your online presence and stand out from the competition, by optimising your website so that it becomes a real source of traffic and potential customers.