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What is Semantic HTML ?
The world of SEO is constantly evolving to offer better results to web users.
One of the most important and recent aspects of this development is the Semantic Search Optimizationor semantic search optimisation.
In this article, we'll explore 10 key points about Semantic Search Optimization and how to use it to improve your SEO.
This technique consists of optimising the content of a website by taking into account the meaning of the words used, with the aim of improving the relevance of the results proposed by search engines. In other words, this enables search engines to understand the context and true intent behind a given query, in order to provide the most accurate and useful information possible.
As part of semantic search, search engines analyse not only the information they find, but also the data they search for. key wordsThis involves a deeper understanding of natural language, its use and its nuances. This implies a deeper understanding of natural language, as well as its use and nuances. Context therefore becomes essential if we are to respond effectively to the needs of Internet users.
With the introduction of semantic search optimisation, the traditional SEO strategieswhich focus mainly on keywords, are no longer enough. It is now necessary to take into account the context and meaning of words in order to be relevant in the eyes of search engines. This means creating rich, informative and well-structured content that really meets users' expectations.
As part of Semantic Search Optimisation, it is recommended that you use phrases made up of several words rather than simple, generic keywords. These expressions, known as long tail keywordsare generally more precise and provide a better understanding of the context for search engines. As a result, they produce more relevant results and better target Internet users interested in your content.
To optimise your website for semantic search, it is important to structure your content correctly using the appropriate HTML tags. Tags such as
, <h1>
, <h2>
and <p>
can help search engines analyse and categorise your content, improving its relevance and ranking in search results.
descriptive and precise for your page.<h1>
, <h2>
etc.) to make the content easier to read and understand.<p>
.To be relevant to thesemantic optimisationit is crucial to use a natural language in your content. Search engines are increasingly able to understand language as it is spoken and written by humans, which means that the use of technical jargon or unfamiliar expressions can undermine the relevance of your site in the eyes of Internet users and search engines.
Le internal networkingLinking, i.e. creating links between the different pages of your site, can help search engines to better understand the context of your content. By linking pages with relevant text anchors, you reinforce the idea that these pages deal with similar or complementary subjects. This makes it easier for search engines to recommend your site to visitors looking for information on the main theme of your content.
The use of structured data and semantic markup such as schemas.org enriches and clarifies the meaning of your content for search engines. This type of mark-up adds additional contextual information to your website, making it easier for search engines to interpret your pages and rank them in the appropriate results.
for navigation or
for an article from blog).To improve your website's relevance to local users, it's essential to factor geolocation into your SEO strategy. By optimising your content for local queries and geographical terms, you increase the chances of your site being recommended to users located nearby. This can be done by integrating geolocalised keywords or by using structured data to describe your location.
Finally, don't forget that the ultimate aim of SEO and Semantic Search Optimisation is to improve the user experience on search engines. So make sure your content is of high quality, easy to read and navigate, and adapted to the different platforms (computer, mobile, tablet). A site that is attractive and functional will naturally have a better chance of ranking well and attracting qualified traffic.
In short, Semantic Search Optimization aims to take into account the meaning of words, their context and their relationships to improve the relevance of the results proposed by search engines such as Google.
To succeed in this new era of SEO, it is crucial to put in place a solid strategy that includes optimising for long-tail keywords, structuring content, using natural language and respecting theuser experience. Through these efforts, you will be able to achieve your objectives in terms of visibility, traffic and sales. conversions.
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