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Quality Rater
When it comes to Search Engine Optimisation (SEO), the quality of indexing and search results is crucial for search engines.
That's why some companies, such as Google have set up teams of Quality RatersThese are specialists whose main task is to assess the relevance, reliability and usefulness of websites in order to improve search algorithms.
A Quality Rater is a person who works for a search engine such as Google, with the aim of checking and rating the quality of the results returned by the search engine in response to queries made by Internet users.
In order to carry out their task, these people generally have a specific, detailed guide at their disposal, which enables them to judge the content of web pages according to different criteria, such as :
It should be pointed out, however, that the opinions and scores awarded during these assessments will have no impact on the classification of the sites in question.
The real function of these ratings is to help the engineers responsible for improving search algorithms to refine their criteria and make the information available online more accessible.
In order to carry out assessments in the best possible conditions, the Quality Rater must assume a number of responsibilities:
One of the essential skills of a good Quality Rater is the ability to evaluate each web page according to the criteria proposed by the search engine, without taking into account personal tastes or opinions.
A key aspect of its role is to comply scrupulously with the guidelines, in order to provide an objective and useful assessment for the engineers in charge of subsequent improvements.
The work carried out by these specialists represents invaluable support for the teams dedicated to improving search algorithms. By contributing to the development and implementation of consistent adjustments based on their own observations, Quality Raters give algorithm designers the opportunity to better understand users' needs and thus optimise natural referencing via :
For search engines like Google, the major challenge is to offer the best possible experience to all Internet users who request their services. This is why every change or adjustment they make is aimed above all at making browsing easier and searches more fluid.
While search algorithms are constantly evolving and being perfected, the role of the Quality Rater remains essential in order to ensure an optimum match with users' needs.
These professionals work on a daily basis to evaluate, test and adjust the results proposed by search engines, with the aim of contributing to the general improvement of natural referencing.
The impact and usefulness of their work in the overall SEO process should not be underestimated.
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