Understanding Prominence in SEO and its impact on your ranking

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What is Prominence in SEO?

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Prominence is a concept that is often overlooked in the world of Search Engine Optimisation (SEO).

And yet it plays a crucial role in improving the visibility of your website on search engines.

In this article, we're going to explain 10 key points about prominence and how to optimise it to boost your ranking on Google.

Definition of prominence in SEO

The term prominence refers to the main position of keywords used to describe the content of a website.

These are generally placed at the beginning or end of titles, subtitles, lists or important passages.

Prominence therefore serves to facilitate access to essential information for indexing robots and Internet users.

Importance of prominence for referencing

Judicious placement of keywords according to their prominence allows you to :

• Improving content quality Important information is easier to understand.
• Making pages more relevant : The weight given by Google depends on the position of the keywords.
• Making content accessible on different media : The screen of smartphones and tablets encourages us to give priority to information at the beginning and end of the page.

 

10 tips for optimising prominence in SEO

1. Choosing the right keywords

Before writing your content, identify the keywords your customers or prospects are looking for using an optimisation tool such as the key words Google.

2. Structuring content using the HTML tag hierarchy

Organise your text using H1, H2 and H3 tags to make it easier for both robots and humans to read.

3. Integrating the main keywords into the titles (H1) and subtitles (H2)

Search engines attach more importance to the information at the top of each section.

4. Highlighting strategic keywords in the meta description tag

Include your main keywords at the beginning of your meta description to improve the display of the SERP and encourage clicks on organic results.

5. The use of bulleted or numbered lists to present key data

List items simplify reading while highlighting important keywords.

6. Variation in the visual presentation of the distinguished keywords

Play with styles (bold, italics, etc.) to draw attention to specific passages.

7. The strategic distribution of secondary and associated keywords

Incorporate related terms or synonyms throughout the content to reinforce its semantic richness and avoid excessive repetition of the main keywords.

8. Controlling keyword density

Don't overdo it! Too high a density could be considered spam in the eyes of the search engines, while too low a density would harm your ranking.

9. Checking the prominence rate of your content

Use a measurement tool to check that your keywords are sufficiently highlighted in the text without affecting the overall quality of the content.

10. Using images and videos to improve semantic relevance

Think of captions, titles and descriptions that enrich and diversify the presence of keywords within the same article.

In conclusion prominence in SEO is an essential technique to optimise your positioning on Google and maximise your visibility to your target audience.

Don't hesitate to apply these tips now and to analyse your SEO performance regularly to adjust your strategy if necessary.