Understanding page level analysis in SEO

Through our SEO Agency Optimize 360

In the world of natural referencingThere are various tools and techniques for improving the performance of a website.

One of these involves analysing the data relating to each page individually, known as "Page Level Analytics" or "PLA". page level analytics" .

In this article, we present 10 key points to help you better understand this important aspect of SEO.

1. What is page level analysis?

L'page level analytics is an approach that aims to study the performance of a specific web page in relation to search engines such as Google and its audience target. It is therefore mainly interested in the traffic generated, the behaviour of users on this page, and its ability to convert these visitors into potential customers.

2. Why take an interest in page-level analytics?

Pages are in fact the fundamental building blocks of a website. Optimising each page individually can therefore significantly improve the virtual structure as a whole, ensuring that the site's content is more effective. best ranking in search results and an increase in the rate of conversion.

A more precise and detailed analysis

The other major advantage of page-level analytics is the granularity of the data analysed. In fact, it allows you to obtain specific information about each element making up a web page, such as key words, links, and so on. meta tags and internal and external links.

3. How do I use a page level analysis tool?

There are several tools to carry out this analysis, such as Google Analytics, Moz or SEMrush. These platforms offer an intuitive interface for examining traffic statistics and other key performance indicators (KPIs) relating to each of your pages.

4. The main metrics to monitor

As part of a page-level analytical approach, here are some of the main measures to be taken into account:

Traffic Number of visits from search engines, directly or via other search engines reference sites.
Behaviour average time spent on the page, number of pages visited per session and bounce rate.
Conversion rate of completion of actions desired by visitors, such as registering for a newsletterto purchase a product or request contact.

5. Analyse the SEO performance of different types of pages

To maximise your impact, it is crucial to adapt your SEO strategy to the specific characteristics of each type of page:

Home pages and category pages: their main purpose is to draw visitors' attention to the general content.
Product or service pages: these should encourage users to take action by highlighting technical features.
Articles de blog and educational resources: the aim here is to provide quality content to build audience loyalty.

6. Take page load times into account

The time a user has to wait for your page to load can have a direct impact on their experience and therefore on their perception of the quality of your website. Optimising loading time is therefore an essential step in improving your overall SEO performance.

7. The importance of keywords

The choice and distribution of keywords within each of your pages are crucial for natural referencing. To select the most relevant expressions, several factors can be taken into account:

The popularity of keyword (number of searches)
Its competition (number of sites already positioned there)
Its level of intention (informative, commercial, etc.)

Also remember to include variants and synonyms to diversify your lexical field and avoid repetition.

8. Create an efficient internal network

Le internal networkingHyperlinks, i.e. the hypertext links linking your different pages together, are a key component of SEO. It helps to direct search engine spiders and web users to relevant internal content. Choose a a logical, hierarchical networkwith optimised link anchors and a reasonable number of internal links per page.

9. Analyse backlinks

To improve your natural referencing, you should also pay particular attention to inbound links, in other words links from other sites pointing to your own. The aim here is to increase the quantity and, above all, the quality of these backlinksThis is determined in particular by the level of authority of the sender site and the thematic relevance of the link.

10. Optimise the meta tags for each page

Finally, don't forget to optimise the meta tags on each of your pages:

Title It must be concise, relevant and encourage people to click to find out more.
Description This tag, although not directly taken into account by Google for positioning purposes, can influence the click-through rate.
Alt This tag is used to describe the content of images for search engines. It helps to improve the indexing of your visual content.

In short, page-level analytics offer unprecedented opportunities to improve the SEO performance of your website. By regularly observing and working on each element of your site, you can optimising natural referencing of your pages and maximise their overall impact with their target visitors.