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What is the Page Experience Update in SEO ?
Le Page Experience Update is a major update to the Google which has a direct impact on the ranking of sites in search results.
By understanding how it works and implementing the recommended best practices, you can optimise the performance of your business. referencing of your site and improve its visibility to Internet users.
The Page Experience Update is a major update to Google's algorithm, to be introduced in June 2021. It aims to improveuser experience on web pages, taking into account factors such as loading speed, responsiveness and visual stability. The aim is to assess and promote sites that offer a pleasant and efficient browsing experience for users.
The Web Vitals signals now form the basis of this evaluation and therefore directly influence the positioning of sites in the search results.
The Web Vitals signals are a set of three key indicators for measuring the quality of a web page in terms of performance and user experience. They have been chosen by Google to represent the essential aspects of a good browsing experience:
To optimise the user experience and improve your referencingFor this reason, a site should aim to obtain good scores for each of these three indicators. Here are a few best practices to help you achieve this:
In addition to the Web Vitals signals, the Page Experience Update also takes into account other criteria that were previously taken into account when evaluating user experience. It is therefore important to continue working on these aspects to optimise your SEO:
The main aim of the Page Experience Update is toencourage site owners to improve the user experience with an emphasis on technical aspects such as loading speed, responsiveness and visual stability. This update also has the effect of including these criteria in the evaluation of the ranking of sites on Google, which can have a direct impact on their positioning in search results.
However, it should be stressed that, although these factors are important, they are no substitute for the relevance and quality of the content. A site offering rich, informative content that is adapted to users' needs will always have a better chance of ranking well in search results, even if certain aspects of its user experience can be improved.
In short, working on improving the user experience offered by your site is essential for optimising your SEO and maintaining good visibility with web users. By taking into account the Web Vitals signals as well as the other criteria taken into account by the Page Experience Update, you are putting all the chances on your side to meet Google's expectations and attract new visitors to your pages.
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