Understanding entity optimisation in SEO

Optimising entities

The optimisation of entities is an essential component of the referencing modern.

By understanding the basic principles and implementing good practice, you can improve the performance of your website and set yourself apart from the competition.

In this article, we'll look at 10 key points for optimising entities by SEO.

Firstly: What is an entity?

An entity is a concept, notion or thing that Google can identify, understand and classify. This includes people, places, organisations, events, etc. Entities are important because they help search engines to better interpret and index website content.

Secondly: Structuring the data on your website

One of the most effective ways of optimising entities for SEO is to structure the data on your website. To do this, you can use the schema.orgwhich provides a standardised vocabulary for describing and categorising information. By using these semantic tags, you enable search engines to better understand your content and improve its ranking in search results.

Examples of Schema.org tags :

- The person: <div itemtype=" »https://schema.org/Person »">
- Location: <div itemtype=" »https://schema.org/Place »">
- Organisation: <div itemtype=" »https://schema.org/Organization »">

Third: Optimising page titles and meta-descriptions

To optimise entities in SEO, it is crucial to take care of the following elements:

Page titles ( tags) :</strong> They must be relevant, eye-catching and include keywords that are important for your business.</li> <li><strong>Meta descriptions ( tags):</strong> They must accurately describe the content of your pages and invite the user to click on your link in the search results.</li> </ol> <h2>Fourth: Use the appropriate microformats</h2> <p>The <a href="https://www.optimize360.fr/en/definition/microformats/">microformats</a> are tags <a href="https://www.optimize360.fr/en/definition/html-definition/">HTML</a> which can be used to attribute specific properties to the data contained on a page. For example, microformats can be used to indicate to search engines that a text corresponds to an address, a telephone number or an event date. By using the appropriate microformats, you can make it easier for search engines to analyse your site and improve its ranking.</p> <h2>Fifth: Create content rich in relevant entities</h2> <p>To optimise entities for SEO, you also need to create quality content, rich in entities that are relevant to your business. This includes</p> <ul> <li>Writing articles for <a href="https://www.optimize360.fr/en/360-seo-agency/content-marketing-seo/blog-2/">blog</a> on subjects of interest to your target audience</li> <li>The addition of pages dedicated to your most popular or innovative products and services</li> <li>Publication of case studies, customer testimonials and other social evidence</li> </ul> <h2>Sixth: Work on the authority of your website</h2> <p>Search engines take your website's authority into account when determining its ranking in their results. So it's vital to work on your site's authority by obtaining inbound links from reliable sources, such as :</p> <ul> <li>Partner or customer sites</li> <li>From <a href="https://www.optimize360.fr/en/360-seo-agency/content-marketing-seo/blog-2/">blogs</a>media or forums specialising in your business sector</li> <li>Press releases and news articles about your company</li> </ul> <h2>Seventh: Optimise the loading speed of your pages</h2> <p>A <a href="https://www.optimize360.fr/en/definition/loading-speed/">loading speed</a> is an essential factor in the<a href="https://www.optimize360.fr/en/definition/ux/">user experience</a> and referencing. To speed up your site, you can implement the following strategies:</p> <ol> <li>Choosing a high-performance hosting provider</li> <li>Use an optimised, lightweight theme for your site</li> <li>Compressing images and other multimedia resources</li> <li>Caching static pages and files</li> </ol> <h2>Eighth point: Optimise the navigation and structure of your site</h2> <p>To make it easier to access your different pages and <a href="https://www.optimize360.fr/en/360-seo-agency/">improve referencing</a> of your entities, it is essential to have a clear, well-organised site structure. In particular, you can :</p> <ul> <li>Create a simple and intuitive navigation menu</li> <li>Add a <a href="https://www.optimize360.fr/en/definition/fil-dariane/">breadcrumb trail</a> (breadcrumb) to help users find their way around your site</li> <li>Use internal links to tie your content together</li> </ul> <h2>Ninth point: Keep up to date with SEO trends and developments</h2> <p>The world of SEO is constantly evolving, with new updates and techniques likely to influence your overall search engine rankings. To ensure the long-term success of your SEO, it's crucial to keep abreast of the latest trends and developments in SEO and to regularly adjust your strategy accordingly.</p> <h2>Tenth point: Measure and analyse your results</h2> <p>Finally, to ensure that your optimisation is bearing fruit, it is essential to put in place tools for monitoring and analysing your SEO performance. The data collected will enable you to identify your site's strong and weak points, refine your actions and measure the impact of the optimisations carried out on your search engine rankings.</p></div></div><div class="gdlr-core-page-builder-body clearfix"><div class="gdlr-core-pbf-section"><div class="gdlr-core-pbf-section-container gdlr-core-container clearfix"><div class="gdlr-core-pbf-column gdlr-core-column-60 gdlr-core-column-first" id="gdlr-core-column-1" style="z-index: 9999999 ;"><div class="gdlr-core-pbf-column-content-margin gdlr-core-js gdlr-core-move-up-with-shadow" style="box-shadow: 2px 2px 12px rgba(0, 0, 0,0.2) ; -moz-box-shadow: 2px 2px 12px rgba(0, 0, 0,0.2) ; -webkit-box-shadow: 2px 2px 12px rgba(0, 0, 0,0.2) ; margin: 0px 20px 30px 20px;padding: 30px 20px 20px 20px;border-radius: 15px 15px 15px 15px;-moz-border-radius: 15px 15px 15px 15px;-webkit-border-radius: 15px 15px 15px 15px;"><div class="gdlr-core-pbf-background-wrap" style="background-color: #ffffff ;border-radius: 15px 15px 15px 15px;-moz-border-radius: 15px 15px 15px 15px;-webkit-border-radius: 15px 15px 15px 15px;border-width: 0px 0px 7px 0px;border-color: #f15b3d ;border-style: solid ;"></div><div class="gdlr-core-pbf-column-content clearfix gdlr-core-js"><div class="gdlr-core-pbf-element"><div class="gdlr-core-title-item gdlr-core-item-pdb clearfix gdlr-core-left-align gdlr-core-title-item-caption-top gdlr-core-item-pdlr"><div class="gdlr-core-title-item-title-wrap"><h2 class="gdlr-core-title-item-title gdlr-core-skin-title" style="font-size: 25px ;font-weight: 600 ;letter-spacing: 0px ;text-transform: none ;color: #f15b3d ;" >Our SEO Agency by profession<span class="gdlr-core-title-item-title-divider gdlr-core-skin-divider"></span></h2></div></div></div><div class="gdlr-core-pbf-element"><div class="gdlr-core-text-box-item gdlr-core-item-pdlr gdlr-core-item-pdb gdlr-core-left-align" style="padding-bottom: 10px ;"><div class="gdlr-core-text-box-item-content" style="text-transform: none ;"><table style="height: 567px;" width="833"> <tbody> <tr> <td width="87"><a href="https://www.optimize360.fr/en/360-seo-agency/">SEO Agency </a></td> </tr> <tr> <td><a href="https://www.optimize360.fr/en/360-seo-agency/seo-on-site/">On Site SEO Agency</a></td> </tr> <tr> <td><a href="https://www.optimize360.fr/en/360-seo-agency/off-site/">SEO Netlinking Agency (SEO Off PAge )</a></td> </tr> <tr> <td><a href="https://www.optimize360.fr/en/360-seo-agency/technical-seo-2/">Technical SEO Agency</a></td> </tr> <tr> <td><a href="https://www.optimize360.fr/en/360-seo-agency/semantic-seo-2/">Semantic SEO Agency</a></td> </tr> <tr> <td><a href="https://www.optimize360.fr/en/360-seo-agency/content-marketing-seo/">Content Marketing SEO Agency</a></td> </tr> <tr> <td><a href="https://www.optimize360.fr/en/360-seo-agency/international/">International SEO Agency</a></td> </tr> <tr> <td><a href="https://www.optimize360.fr/en/360-seo-agency/local-referencing/">Local SEO Agency</a></td> </tr> <tr> <td> </td> </tr> </tbody> </table></div></div></div></div></div></div></div></div></div></div><footer><div class="seocrawler-footer-wrapper"><div class="seocrawler-footer-container seocrawler-container clearfix"><div class="seocrawler-footer-column seocrawler-item-pdlr seocrawler-column-15"><div id="text-1" class="widget widget_text seocrawler-widget"><h3 class="seocrawler-widget-title"><span class="seocrawler-widget-head-text">Follow us</span><span class="seocrawler-widget-head-divider"></span></h3><span class="clear"></span> <div class="textwidget"><div class="footer-left"> <p> </p> <p class="social-footer"><a href="https://fr.linkedin.com/company/optimize-360/" target="_self" rel="noopener"><i class="fa fa-linkedin" style="font-size: 20px ;color: #f15b3d ;margin-right: 20px ;"></i></a><a href="https://www.facebook.com/Optimize360.fr/" target="_self" rel="noopener"><i class="fa fa-facebook" style="font-size: 20px ;color: #f15b3d ;margin-right: 20px ;"></i></a><a href="https://www.youtube.com/channel/UCx0vOA4pU2vCBvQn7bDUAsA/" target="_self" rel="noopener"><i class="fa fa-youtube" style="font-size: 20px ;color: #f15b3d ;margin-right: 20px ;"></i></a><a href="https://twitter.com/optimize360_/" target="_self" rel="noopener"><i class="fa fa-twitter" style="font-size: 20px ;color: #f15b3d ;margin-right: 20px ;"></i></a></p></div></div></div></div><div class="seocrawler-footer-column seocrawler-item-pdlr seocrawler-column-15"><div id="nav_menu-6" class="widget widget_nav_menu seocrawler-widget"><h3 class="seocrawler-widget-title"><span class="seocrawler-widget-head-text">Find out more</span><span class="seocrawler-widget-head-divider"></span></h3><span class="clear"></span><div class="menu-footer-container"><ul id="menu-footer" class="menu"><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-11471"><a title="Our digital businesses" href="https://www.optimize360.fr/en/your-needs/">Our business lines</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-11451"><a title="Our Blog" href="https://www.optimize360.fr/en/blog-2/">Our Blog</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-11479"><a title="Our branches" href="https://www.optimize360.fr/en/agencies/">Our branches</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-11449"><a title="Case studies" href="https://www.optimize360.fr/en/client-cases/">Case studies</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-33782"><a href="https://www.optimize360.fr/en/definition/">Digital marketing definitions</a></li> </ul></div></div><div id="block-4" class="widget widget_block seocrawler-widget"> <div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex"></div></div></div><div class="seocrawler-footer-column seocrawler-item-pdlr seocrawler-column-15"><div id="nav_menu-5" class="widget widget_nav_menu seocrawler-widget"><h3 class="seocrawler-widget-title"><span class="seocrawler-widget-head-text">Find out more</span><span class="seocrawler-widget-head-divider"></span></h3><span class="clear"></span><div class="menu-liens-container"><ul id="menu-liens" class="menu"><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-11447"><a title="Legal information" href="https://www.optimize360.fr/en/legal-information/">Legal information</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-11996"><a href="https://www.optimize360.fr/en/appointment/">Make an appointment</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-11448"><a title="Contact page" href="https://www.optimize360.fr/en/contact/">Contact us</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-5256"><a title="OptimEurope" target="_blank" rel="noopener" href="https://optimeurope.com/">Become a Franchisee</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-39936"><a href="https://www.optimize360.fr/en/training/">Optimize training</a></li> </ul></div></div></div><div class="seocrawler-footer-column seocrawler-item-pdlr seocrawler-column-15"><div id="text-8" class="widget widget_text seocrawler-widget"><h3 class="seocrawler-widget-title"><span class="seocrawler-widget-head-text">Our Major Services</span><span class="seocrawler-widget-head-divider"></span></h3><span class="clear"></span> <div class="textwidget"><p><a href="https://www.optimize360.fr/en/360-seo-agency/">SEO Agency</a> I <a href="https://www.optimize360.fr/en/360-seo-agency/">Search Engine Optimisation Agency </a>I <a href="https://www.optimize360.fr/en/definition/autocompletion/">Autocomplete</a> I <a href="https://www.optimize360.fr/en/definition/sea-definition/">SEA </a>I <a href="https://www.optimize360.fr/en/definition/social-networks-social-media/">Social Media </a>I <a href="https://www.optimize360.fr/en/definition/e-reputation/">E-Reputation </a>I <a href="https://www.optimize360.fr/en/definition/digital-marketing/">Digital Marketing </a> I <a href="https://www.optimize360.fr/en/">Webmarketing Agency</a> I <a href="https://www.optimize360.fr/en/agence-creation-sitesweb/">Web Agency </a>I <a href="https://www.optimize360.fr/en/social-media-agency/">Social Media Agency </a>I <a href="https://www.optimize360.fr/en/e-commerce-agency/">E-Commerce Agency</a> I <a href="https://www.optimize360.fr/en/agence-ereputation-entreprises/">E-Reputation Agency</a></p></div></div></div></div></div><div class="seocrawler-copyright-wrapper"><div class="seocrawler-copyright-container seocrawler-container"><div class="seocrawler-copyright-text seocrawler-item-pdlr"><picture><source srcset="https://www.optimize360.fr/wp-content/webp-express/webp-images/uploads/2022/02/Optimize360-Cercle-bleu-footer.png.webp" type="image/webp"><img onload="Wpfcll.r(this,true);" src="https://www.optimize360.fr/wp-content/plugins/wp-fastest-cache-premium/pro/images/blank.gif" data-wpfc-original-src="https://www.optimize360.fr/wp-content/uploads/2022/02/Optimize360-Cercle-bleu-footer.png" class="footer__cercle webpexpress-processed" alt="Optimize360 Transparent blue circle"></picture> <nav class="footerlinks"><a href="https://www.optimize360.fr/en/digital-agency/">Digital agency</a> - <a href="https://www.optimize360.fr/en/digital-agency/">Digital Marketing Agency</a> - <a href="https://www.optimize360.fr/en/">Web Marketing Agency</a> - <a href="https://www.optimize360.fr/en/360-seo-agency/">SEO Agency</a> - <a href="https://www.optimize360.fr/en/agence-seo-360/agence-seo-paris/">SEO Agency Paris</a> - <a href="https://www.optimize360.fr/en/agence-seo-360/agence-seo-bordeaux/">SEO Agency Bordeaux</a> - <a href="https://www.optimize360.fr/en/agence-seo-360/agence-seo-lille/">SEO Agency Lille</a> - <a href="https://www.optimize360.fr/en/360-seo-agency/">SEO Services</a> - - <a href="https://www.optimize360.fr/en/360-seo-agency/">SEO Agency</a> - <a href="https://www.optimize360.fr/en/360-seo-agency/">SEO</a> - <a href="https://www.optimize360.fr/en/agence-seo-360/agence-seo-marseille/">SEO Agency Marseille</a> - <a href="https://www.optimize360.fr/en/">Webmarketing Agency</a> - <a href="https://www.optimize360.fr/en/360-seo-agency/">Search Engine Optimisation Agency</a> - <a href="https://www.optimize360.fr/en/agence-creation-sitesweb/">Web Agency</a> - <a href="https://www.optimize360.fr/en/digital-agency/trades/hotels-digital-agency/">Hotel Communication Agency</a> - <a href="https://www.optimize360.fr/en/e-commerce-agency/">E Commerce Agency</a> - <a href="https://www.optimize360.fr/en/social-media-agency/">Social Media Agency</a> - <a href="https://www.optimize360.fr/en/agence-ereputation-entreprises/">E Reputation Agency</a><br> - <a href="https://www.optimize360.fr/en/360-seo-agency/">Agence Référencement</a> - <a href="https://www.optimize360.fr/en/360-seo-agency/">Search Engine Optimisation</a> - <a href="https://www.optimize360.fr/en/360-seo-agency/">Natural Search Engine Optimisation Agency</a> - <a href="https://www.optimize360.fr/en/360-seo-agency/">SEO Agency</a> - <a href="https://www.optimize360.fr/en/360-seo-agency/">SEO agency</a> - <a href="https://www.optimize360.fr/en/360-seo-agency/seo-on-site/">On Site SEO Agency</a> - <a href="https://www.optimize360.fr/en/360-seo-agency/off-site/">Netlinking Agency</a> - <a href="https://www.optimize360.fr/en/360-seo-agency/technical-seo-2/">Technical SEO Agency</a> - <a href="https://www.optimize360.fr/en/360-seo-agency/semantic-seo-2/">Semantic SEO Agency</a> - <a href="https://www.optimize360.fr/en/360-seo-agency/content-marketing-seo/">Content Marketing SEO Agency</a> - <a href="https://www.optimize360.fr/en/360-seo-agency/local-referencing/">Local SEO Agency</a> - <a href="https://www.optimize360.fr/en/author/fredpoulet/">SEO expert</a> - <a href="https://www.optimize360.fr/en/agence-creation-sitesweb/">Web Agency</a> - <br> </nav> <p>COPYRIGHT 2024 Optimize360, ALL RIGHT RESERVED</p></div></div></div></div></footer></div></div><template id="tp-language" data-tp-language="en_GB"></template> <button type="button" aria-controls="rmp-container-11684" aria-label="Trigger menu" id="rmp_menu_trigger-11684" class="rmp_menu_trigger rmp-menu-trigger-boring"> <div class="rmp-trigger-label rmp-trigger-label-left"> <span class="rmp-trigger-text">Open</span> <span class="rmp-trigger-text-open">Close</span></div><span class="rmp-trigger-box"> <span class="responsive-menu-pro-inner"></span> </span> </button> <div id="rmp-container-11684" class="rmp-container rmp-container rmp-slide-left"> <div id="rmp-menu-title-11684" class="rmp-menu-title"> <a href="/en/" target="_self" class="rmp-menu-title-link" id="rmp-menu-title-link"> <picture><source srcset="https://www.optimize360.fr/wp-content/webp-express/webp-images/uploads/2022/06/optimize360-logo_2022.png.webp" type="image/webp"><img onload="Wpfcll.r(this,true);" src="https://www.optimize360.fr/wp-content/plugins/wp-fastest-cache-premium/pro/images/blank.gif" class="rmp-menu-title-image webpexpress-processed" data-wpfc-original-src="https://www.optimize360.fr/wp-content/uploads/2022/06/optimize360-logo_2022.png" alt="blank" title="" width="100" height="100"></picture> <span>Digital Performance Accelerator for SMEs</span> </a></div><div id="rmp-menu-additional-content-11684" class="rmp-menu-additional-content"> <p><a href="https://www.optimize360.fr/en/contact/"><i class="fa fa-envelope-open" style="margin-right:3px; color:#f15b3d;""></i><strong style="color:#2d4b83;">Contact</strong></a><a href="https://www.optimize360.fr/en/appointment/"><i class="fa fa-calendar" style="margin-right:3px; margin-left:10px; color:#f15b3d;""></i><strong style="color:#2d4b83;">Appointments</strong></a></p> <p align="center" class="social-footer"><a href="https://fr.linkedin.com/company/optimize-360/" target="_self"><i class="fa fa-linkedin" style="font-size: 20px ;color: #f15b3d ;margin-right: 20px ;"></i></a><a href="https://www.facebook.com/Optimize360.fr/" target="_self"><i class="fa fa-facebook" style="font-size: 20px ;color: #f15b3d ;margin-right: 20px ;"></i></a><a href="https://www.instagram.com/optimize360/" target="_self"><i class="fa fa-instagram" style="font-size: 20px ;color: #f15b3d ;margin-right: 20px ;"></i></a><a href="https://www.youtube.com/channel/UCx0vOA4pU2vCBvQn7bDUAsA/" target="_self"><i class="fa fa-youtube" style="font-size: 20px ;color: #f15b3d ;margin-right: 20px ;"></i></a><a href="https://twitter.com/optimize360_/" target="_self"><i class="fa fa-twitter" style="font-size: 20px ;color: #f15b3d ;margin-right: 20px ;"></i></a></p></div><div id="rmp-menu-wrap-11684" class="rmp-menu-wrap"><ul id="rmp-menu-11684" class="rmp-menu" role="menubar" aria-label="Mobile"><li id="rmp-menu-item-5082" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children rmp-menu-item rmp-menu-item-has-children rmp-menu-top-level-item" role="none"><a href="https://www.optimize360.fr/en/your-needs/" class="rmp-menu-item-link" role="menuitem">Your needs<div class="rmp-menu-subarrow"><span class="rmp-font-icon dashicons dashicons-arrow-down"></span></div></a><ul aria-label="Your needs" role="menu" data-depth="2" class="rmp-submenu rmp-submenu-depth-1"><li id="rmp-menu-item-9738" class="menu-item menu-item-type-post_type menu-item-object-page rmp-menu-item rmp-menu-sub-level-item" role="none"><a href="https://www.optimize360.fr/en/agence-creation-sitesweb/" class="rmp-menu-item-link" role="menuitem">Website creation</a></li><li id="rmp-menu-item-9947" class="menu-item menu-item-type-post_type menu-item-object-page rmp-menu-item rmp-menu-sub-level-item" role="none"><a href="https://www.optimize360.fr/en/e-commerce-agency/" class="rmp-menu-item-link" role="menuitem">Creating an eCommerce site</a></li><li id="rmp-menu-item-9798" class="menu-item menu-item-type-post_type menu-item-object-page rmp-menu-item rmp-menu-sub-level-item" role="none"><a href="https://www.optimize360.fr/en/completion-influences-breakthrough-innovation-in-seo/" class="rmp-menu-item-link" role="menuitem">Auto-completion</a></li><li id="rmp-menu-item-33005" class="menu-item menu-item-type-post_type menu-item-object-page rmp-menu-item rmp-menu-sub-level-item" role="none"><a href="https://www.optimize360.fr/en/360-seo-agency/" class="rmp-menu-item-link" role="menuitem">SEO Natural referencing</a></li><li id="rmp-menu-item-10037" class="menu-item menu-item-type-post_type menu-item-object-page rmp-menu-item rmp-menu-sub-level-item" role="none"><a href="https://www.optimize360.fr/en/google-analytics-and-tracking-of-roi-and-conversions/" class="rmp-menu-item-link" role="menuitem">Google Analytics & Tracking</a></li><li id="rmp-menu-item-10134" class="menu-item menu-item-type-post_type menu-item-object-page rmp-menu-item rmp-menu-sub-level-item" role="none"><a href="https://www.optimize360.fr/en/agence-sea/" class="rmp-menu-item-link" role="menuitem">SEA Paid search</a></li><li id="rmp-menu-item-10154" class="menu-item menu-item-type-post_type menu-item-object-page rmp-menu-item rmp-menu-sub-level-item" role="none"><a href="https://www.optimize360.fr/en/social-media-agency/" class="rmp-menu-item-link" role="menuitem">Social Media Strategy</a></li><li id="rmp-menu-item-10167" class="menu-item menu-item-type-post_type menu-item-object-page rmp-menu-item rmp-menu-sub-level-item" role="none"><a href="https://www.optimize360.fr/en/agence-ereputation-entreprises/" class="rmp-menu-item-link" role="menuitem">E-Reputation</a></li></ul></li><li id="rmp-menu-item-5083" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children rmp-menu-item rmp-menu-item-has-children rmp-menu-top-level-item" role="none"><a title="Our Optimize 360 agencies in France & Switzerland" href="https://www.optimize360.fr/en/agencies/" class="rmp-menu-item-link" role="menuitem">Our Agencies<div class="rmp-menu-subarrow"><span class="rmp-font-icon dashicons dashicons-arrow-down"></span></div></a><ul aria-label="Our Agencies" role="menu" data-depth="2" class="rmp-submenu rmp-submenu-depth-1"><li id="rmp-menu-item-10266" class="menu-item menu-item-type-post_type menu-item-object-page rmp-menu-item rmp-menu-sub-level-item" role="none"><a href="https://www.optimize360.fr/en/digital-agency/locations-2/digital-agency-aix-en-provence/" class="rmp-menu-item-link" role="menuitem">Aix-en-Provence</a></li><li id="rmp-menu-item-10284" class="menu-item menu-item-type-post_type menu-item-object-page rmp-menu-item rmp-menu-sub-level-item" role="none"><a href="https://www.optimize360.fr/en/digital-agency/locations-2/digital-agency-avignon/" class="rmp-menu-item-link" role="menuitem">Avignon</a></li><li id="rmp-menu-item-10306" class="menu-item menu-item-type-post_type menu-item-object-page rmp-menu-item rmp-menu-sub-level-item" role="none"><a href="https://www.optimize360.fr/en/digital-agency/locations-2/digital-agency-bordeaux/" class="rmp-menu-item-link" role="menuitem">Bordeaux</a></li><li id="rmp-menu-item-10313" class="menu-item menu-item-type-post_type menu-item-object-page rmp-menu-item rmp-menu-sub-level-item" role="none"><a href="https://www.optimize360.fr/en/digital-agency/locations-2/digital-agency-boulogne-billancourt/" class="rmp-menu-item-link" role="menuitem">Boulogne-Billancourt</a></li><li id="rmp-menu-item-10332" class="menu-item menu-item-type-post_type menu-item-object-page rmp-menu-item rmp-menu-sub-level-item" role="none"><a href="https://www.optimize360.fr/en/digital-agency/locations-2/digital-agency-geneva/" class="rmp-menu-item-link" role="menuitem">Geneva</a></li><li id="rmp-menu-item-10339" class="menu-item menu-item-type-post_type menu-item-object-page rmp-menu-item rmp-menu-sub-level-item" role="none"><a href="https://www.optimize360.fr/en/digital-agency/locations-2/digital-agency-lausanne/" class="rmp-menu-item-link" role="menuitem">Lausanne</a></li><li id="rmp-menu-item-10347" class="menu-item menu-item-type-post_type menu-item-object-page rmp-menu-item rmp-menu-sub-level-item" role="none"><a href="https://www.optimize360.fr/en/digital-agency/locations-2/digital-agency-lille/" class="rmp-menu-item-link" role="menuitem">Lille</a></li><li id="rmp-menu-item-10356" class="menu-item menu-item-type-post_type menu-item-object-page rmp-menu-item rmp-menu-sub-level-item" role="none"><a href="https://www.optimize360.fr/en/digital-agency/locations-2/digital-agency-lyon/" class="rmp-menu-item-link" role="menuitem">Lyon</a></li><li id="rmp-menu-item-10373" class="menu-item menu-item-type-post_type menu-item-object-page rmp-menu-item rmp-menu-sub-level-item" role="none"><a href="https://www.optimize360.fr/en/digital-agency/locations-2/digital-agency-marseille/" class="rmp-menu-item-link" role="menuitem">Marseille</a></li><li id="rmp-menu-item-38623" class="menu-item menu-item-type-post_type menu-item-object-page rmp-menu-item rmp-menu-sub-level-item" role="none"><a href="https://www.optimize360.fr/en/digital-agency/locations-2/montpellier-digital-agency/" class="rmp-menu-item-link" role="menuitem">Montpellier</a></li><li id="rmp-menu-item-38637" class="menu-item menu-item-type-post_type menu-item-object-page rmp-menu-item rmp-menu-sub-level-item" role="none"><a href="https://www.optimize360.fr/en/digital-agency/locations-2/digital-agency-nantes/" class="rmp-menu-item-link" role="menuitem">Nantes</a></li><li id="rmp-menu-item-38635" class="menu-item menu-item-type-post_type menu-item-object-page rmp-menu-item rmp-menu-sub-level-item" role="none"><a href="https://www.optimize360.fr/en/digital-agency/locations-2/nice-digital-agency/" class="rmp-menu-item-link" role="menuitem">Nice</a></li><li id="rmp-menu-item-5704" class="menu-item menu-item-type-post_type menu-item-object-page rmp-menu-item rmp-menu-sub-level-item" role="none"><a href="https://www.optimize360.fr/en/digital-agency/locations-2/digital-agency-paris/" class="rmp-menu-item-link" role="menuitem">Paris</a></li><li id="rmp-menu-item-10400" class="menu-item menu-item-type-post_type menu-item-object-page rmp-menu-item rmp-menu-sub-level-item" role="none"><a href="https://www.optimize360.fr/en/digital-agency/locations-2/digital-agency-reims/" class="rmp-menu-item-link" role="menuitem">Reims</a></li><li id="rmp-menu-item-38622" class="menu-item menu-item-type-post_type menu-item-object-page rmp-menu-item rmp-menu-sub-level-item" role="none"><a href="https://www.optimize360.fr/en/digital-agency/locations-2/digital-agency-rennes/" class="rmp-menu-item-link" role="menuitem">Rennes</a></li><li id="rmp-menu-item-38618" class="menu-item menu-item-type-post_type menu-item-object-page rmp-menu-item rmp-menu-sub-level-item" role="none"><a href="https://www.optimize360.fr/en/digital-agency/locations-2/digital-agency-rouen/" class="rmp-menu-item-link" role="menuitem">Rouen</a></li><li id="rmp-menu-item-38638" class="menu-item menu-item-type-post_type menu-item-object-page rmp-menu-item rmp-menu-sub-level-item" role="none"><a href="https://www.optimize360.fr/en/digital-agency/locations-2/digital-agency-strasbourg/" class="rmp-menu-item-link" role="menuitem">Strasbourg</a></li><li id="rmp-menu-item-10425" class="menu-item menu-item-type-post_type menu-item-object-page rmp-menu-item rmp-menu-sub-level-item" role="none"><a href="https://www.optimize360.fr/en/digital-agency/locations-2/toulon-digital-agency/" class="rmp-menu-item-link" role="menuitem">Toulon</a></li><li id="rmp-menu-item-38639" class="menu-item menu-item-type-post_type menu-item-object-page rmp-menu-item rmp-menu-sub-level-item" role="none"><a href="https://www.optimize360.fr/en/digital-agency/locations-2/digital-agency-toulouse/" class="rmp-menu-item-link" role="menuitem">Toulouse</a></li><li id="rmp-menu-item-10417" class="menu-item menu-item-type-post_type menu-item-object-page rmp-menu-item rmp-menu-sub-level-item" role="none"><a href="https://www.optimize360.fr/en/digital-agency/locations-2/versailles-digital-agency/" class="rmp-menu-item-link" role="menuitem">Versailles</a></li></ul></li><li id="rmp-menu-item-9612" class="menu-item menu-item-type-post_type menu-item-object-page rmp-menu-item rmp-menu-top-level-item" role="none"><a href="https://www.optimize360.fr/en/client-cases/" class="rmp-menu-item-link" role="menuitem">Sectors of Activity</a></li><li id="rmp-menu-item-9613" class="menu-item menu-item-type-post_type menu-item-object-page rmp-menu-item rmp-menu-top-level-item" role="none"><a href="https://www.optimize360.fr/en/blog-2/" class="rmp-menu-item-link" role="menuitem">Blog</a></li></ul></div></div><div id="trp-floater-ls" onclick="" data-no-translation class="trp-language-switcher-container trp-floater-ls-codes trp-bottom-right trp-color-light flags-short-names"> <div id="trp-floater-ls-current-language" class="trp-with-flags"> <a href="#" class="trp-floater-ls-disabled-language trp-ls-disabled-language" onclick="event.preventDefault()"> <img onload="Wpfcll.r(this,true);" src="https://www.optimize360.fr/wp-content/plugins/wp-fastest-cache-premium/pro/images/blank.gif" class="trp-flag-image" data-wpfc-original-src="https://www.optimize360.fr/wp-content/plugins/translatepress-multilingual/assets/images/flags/en_GB.png" width="18" height="12" alt="en_GB" title="English">EN </a></div><div id="trp-floater-ls-language-list" class="trp-with-flags"> <div class="trp-language-wrap trp-language-wrap-bottom"> <a href="https://www.optimize360.fr/definition/optimisation-des-entites/" title="French"> <img onload="Wpfcll.r(this,true);" src="https://www.optimize360.fr/wp-content/plugins/wp-fastest-cache-premium/pro/images/blank.gif" class="trp-flag-image" data-wpfc-original-src="https://www.optimize360.fr/wp-content/plugins/translatepress-multilingual/assets/images/flags/fr_FR.png" width="18" height="12" alt="fr_FR" title="French">FR </a> <a href="https://www.optimize360.fr/es/definicion/entidades-optimizadoras/" title="Spanish"> <img onload="Wpfcll.r(this,true);" src="https://www.optimize360.fr/wp-content/plugins/wp-fastest-cache-premium/pro/images/blank.gif" class="trp-flag-image" data-wpfc-original-src="https://www.optimize360.fr/wp-content/plugins/translatepress-multilingual/assets/images/flags/es_ES.png" width="18" height="12" alt="es_ES" title="Spanish">ES </a> <a href="https://www.optimize360.fr/it/definizione/ottimizzare-le-entita/" title="Italian"> <img onload="Wpfcll.r(this,true);" src="https://www.optimize360.fr/wp-content/plugins/wp-fastest-cache-premium/pro/images/blank.gif" class="trp-flag-image" data-wpfc-original-src="https://www.optimize360.fr/wp-content/plugins/translatepress-multilingual/assets/images/flags/it_IT.png" width="18" height="12" alt="it_IT" title="Italian">IT </a> <a href="https://www.optimize360.fr/de/definition/entitatsoptimierung/" title="German"> <img onload="Wpfcll.r(this,true);" src="https://www.optimize360.fr/wp-content/plugins/wp-fastest-cache-premium/pro/images/blank.gif" class="trp-flag-image" data-wpfc-original-src="https://www.optimize360.fr/wp-content/plugins/translatepress-multilingual/assets/images/flags/de_DE.png" width="18" height="12" alt="de_DE" title="German">DE </a> <a href="#" class="trp-floater-ls-disabled-language trp-ls-disabled-language" onclick="event.preventDefault()"><img onload="Wpfcll.r(this,true);" src="https://www.optimize360.fr/wp-content/plugins/wp-fastest-cache-premium/pro/images/blank.gif" class="trp-flag-image" data-wpfc-original-src="https://www.optimize360.fr/wp-content/plugins/translatepress-multilingual/assets/images/flags/en_GB.png" width="18" height="12" alt="en_GB" title="English">EN</a></div></div></div><div id="cmplz-cookiebanner-container"><div class="cmplz-cookiebanner cmplz-hidden banner-1 banniere-a optin cmplz-center cmplz-categories-type-view-preferences" aria-modal="true" data-nosnippet="true" role="dialog" aria-live="polite" aria-labelledby="cmplz-header-1-optin" aria-describedby="cmplz-message-1-optin"> <div class="cmplz-header"> <div class="cmplz-logo"></div><div class="cmplz-title" id="cmplz-header-1-optin">Manage your confidentiality</div><div class="cmplz-close" tabindex="0" role="button" aria-label="close-dialog" data-no-translation-aria-label=""> <svg aria-hidden="true" focusable="false" data-prefix="fas" data-icon="times" class="svg-inline--fa fa-times fa-w-11" role="img" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 352 512"><path fill="currentColor" d="M242.72 256l100.07-100.07c12.28-12.28 12.28-32.19 0-44.48l-22.24-22.24c-12.28-12.28-32.19-12.28-44.48 0L176 189.28 75.93 89.21c-12.28-12.28-32.19-12.28-44.48 0L9.21 111.45c-12.28 12.28-12.28 32.19 0 44.48L109.28 256 9.21 356.07c-12.28 12.28-12.28 32.19 0 44.48l22.24 22.24c12.28 12.28 32.2 12.28 44.48 0L176 322.72l100.07 100.07c12.28 12.28 32.2 12.28 44.48 0l22.24-22.24c12.28-12.28 12.28-32.19 0-44.48L242.72 256z"></path></svg></div></div><div class="cmplz-divider cmplz-divider-header"></div><div class="cmplz-body"> <div class="cmplz-message" id="cmplz-message-1-optin"><p data-no-translation="" data-trp-gettext="">To provide the best experiences, we and our partners use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us and our partners to process personal data such as browsing behavior or unique IDs on this site and show (non-) personalized ads. Not consenting or withdrawing consent, may adversely affect certain features and functions.</p><p>Click below to consent to the above or make granular choices. Your choices will be applied to this site only. You can change your settings at any time, including withdrawing your consent, by using the toggles on the Cookie Policy, or by clicking on the manage consent button at the bottom of the screen.</p></div><div class="cmplz-categories"> <details class="cmplz-category cmplz-functional" > <summary> <span class="cmplz-category-header"> <span class="cmplz-category-title">Functional</span> <span class='cmplz-always-active'> <span class="cmplz-banner-checkbox"> <input type="checkbox" id="cmplz-functional-optin" data-category="cmplz_functional" class="cmplz-consent-checkbox cmplz-functional" size="40" value="1"/> <label class="cmplz-label" for="cmplz-functional-optin" tabindex="0"><span class="screen-reader-text">Functional</span></label> </span> Always active </span> <span class="cmplz-icon cmplz-open"> <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 448 512" height="18" ><path d="M224 416c-8.188 0-16.38-3.125-22.62-9.375l-192-192c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0L224 338.8l169.4-169.4c12.5-12.5 32.75-12.5 45.25 0s12.5 32.75 0 45.25l-192 192C240.4 412.9 232.2 416 224 416z"/></svg> </span> </span> </summary> <div class="cmplz-description"> <span class="cmplz-description-functional">Storage or technical access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of transmitting a communication over an electronic communications network.</span></div></details> <details class="cmplz-category cmplz-preferences" > <summary> <span class="cmplz-category-header"> <span class="cmplz-category-title">Preferences</span> <span class="cmplz-banner-checkbox"> <input type="checkbox" id="cmplz-preferences-optin" data-category="cmplz_preferences" class="cmplz-consent-checkbox cmplz-preferences" size="40" value="1"/> <label class="cmplz-label" for="cmplz-preferences-optin" tabindex="0"><span class="screen-reader-text">Preferences</span></label> </span> <span class="cmplz-icon cmplz-open"> <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 448 512" height="18" ><path d="M224 416c-8.188 0-16.38-3.125-22.62-9.375l-192-192c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0L224 338.8l169.4-169.4c12.5-12.5 32.75-12.5 45.25 0s12.5 32.75 0 45.25l-192 192C240.4 412.9 232.2 416 224 416z"/></svg> </span> </span> </summary> <div class="cmplz-description"> <span class="cmplz-description-preferences">Storage or technical access is necessary for the legitimate purpose of storing preferences not requested by the subscriber or user.</span></div></details> <details class="cmplz-category cmplz-statistics" > <summary> <span class="cmplz-category-header"> <span class="cmplz-category-title">Statistics</span> <span class="cmplz-banner-checkbox"> <input type="checkbox" id="cmplz-statistics-optin" data-category="cmplz_statistics" class="cmplz-consent-checkbox cmplz-statistics" size="40" value="1"/> <label class="cmplz-label" for="cmplz-statistics-optin" tabindex="0"><span class="screen-reader-text">Statistics</span></label> </span> <span class="cmplz-icon cmplz-open"> <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 448 512" height="18" ><path d="M224 416c-8.188 0-16.38-3.125-22.62-9.375l-192-192c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0L224 338.8l169.4-169.4c12.5-12.5 32.75-12.5 45.25 0s12.5 32.75 0 45.25l-192 192C240.4 412.9 232.2 416 224 416z"/></svg> </span> </span> </summary> <div class="cmplz-description"> <span class="cmplz-description-statistics">Storage or technical access used exclusively for statistical purposes.</span> <span class="cmplz-description-statistics-anonymous">Technical storage or access which is used exclusively for anonymous statistical purposes. In the absence of a subpoena, voluntary compliance by your internet service provider or additional records from a third party, information stored or retrieved for this sole purpose cannot generally be used to identify you.</span></div></details> <details class="cmplz-category cmplz-marketing" > <summary> <span class="cmplz-category-header"> <span class="cmplz-category-title">Marketing</span> <span class="cmplz-banner-checkbox"> <input type="checkbox" id="cmplz-marketing-optin" data-category="cmplz_marketing" class="cmplz-consent-checkbox cmplz-marketing" size="40" value="1"/> <label class="cmplz-label" for="cmplz-marketing-optin" tabindex="0"><span class="screen-reader-text">Marketing</span></label> </span> <span class="cmplz-icon cmplz-open"> <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 448 512" height="18" ><path d="M224 416c-8.188 0-16.38-3.125-22.62-9.375l-192-192c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0L224 338.8l169.4-169.4c12.5-12.5 32.75-12.5 45.25 0s12.5 32.75 0 45.25l-192 192C240.4 412.9 232.2 416 224 416z"/></svg> </span> </span> </summary> <div class="cmplz-description"> <span class="cmplz-description-marketing">Storage or technical access is necessary to create user profiles in order to send advertisements, or to track the user on a website or on several websites with similar marketing purposes.</span></div></details></div><div class="cmplz-categories cmplz-tcf"> <div class="cmplz-category cmplz-statistics"> <div class="cmplz-category-header"> <div class="cmplz-title" data-no-translation="" data-trp-gettext="">Statistics</div><div class='cmplz-always-active'></div><p class="cmplz-description"></p></div></div><div class="cmplz-category cmplz-marketing"> <div class="cmplz-category-header"> <div class="cmplz-title" data-no-translation="" data-trp-gettext="">Marketing</div><div class='cmplz-always-active'></div><p class="cmplz-description"></p></div></div><div class="cmplz-category cmplz-features"> <div class="cmplz-category-header"> <div class="cmplz-title" data-no-translation="" data-trp-gettext="">Features</div><div class='cmplz-always-active' data-no-translation="" data-trp-gettext="">Always active</div><p class="cmplz-description"></p></div></div><div class="cmplz-category cmplz-specialfeatures"> <div class="cmplz-category-header"> <div class="cmplz-title"></div><div class='cmplz-always-active'></div></div></div><div class="cmplz-category cmplz-specialpurposes"> <div class="cmplz-category-header"> <div class="cmplz-title"></div><div class='cmplz-always-active' data-no-translation="" data-trp-gettext="">Always active</div></div></div></div></div><div class="cmplz-links cmplz-information"> <a class="cmplz-link cmplz-manage-options cookie-statement" href="#" data-relative_url="#cmplz-manage-consent-container" data-no-translation="" data-trp-gettext="">Manage options</a> <a class="cmplz-link cmplz-manage-third-parties cookie-statement" href="#" data-relative_url="#cmplz-cookies-overview" data-no-translation="" data-trp-gettext="">Manage services</a> <a class="cmplz-link cmplz-manage-vendors tcf cookie-statement" href="#" data-relative_url="#cmplz-tcf-wrapper" data-no-translation="" data-trp-gettext="">Manage {vendor_count} vendors</a> <a class="cmplz-link cmplz-external cmplz-read-more-purposes tcf" target="_blank" rel="noopener noreferrer nofollow" href="https://cookiedatabase.org/tcf/purposes/" data-no-translation="" data-trp-gettext="">Read more about these purposes</a></div><div class="cmplz-divider cmplz-footer"></div><div class="cmplz-buttons"> <button class="cmplz-btn cmplz-accept">Accept</button> <button class="cmplz-btn cmplz-deny">Refuse</button> <button class="cmplz-btn cmplz-view-preferences">Managing options</button> <button class="cmplz-btn cmplz-save-preferences">Save preferences</button> <a class="cmplz-btn cmplz-manage-options tcf cookie-statement" href="#" data-relative_url="#cmplz-manage-consent-container">Managing options</a></div><div class="cmplz-links cmplz-documents"> <a class="cmplz-link cookie-statement" href="#" data-relative_url="">{title}</a> <a class="cmplz-link privacy-statement" href="#" data-relative_url="">{title}</a> <a class="cmplz-link impressum" href="#" data-relative_url="">{title}</a></div></div></div><div id="cmplz-manage-consent" data-nosnippet="true"><button class="cmplz-btn cmplz-hidden cmplz-manage-consent manage-consent-1">Managing consent</button></div><style id='core-block-supports-inline-css'></style> <script data-category="functional">(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src= 'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f); })(window,document,'script','dataLayer','GTM-P8C6SBR'); const revokeListeners=[]; window.addRevokeListener=(callback)=> { revokeListeners.push(callback); }; document.addEventListener("cmplz_revoke", function (e){ cmplz_set_cookie('cmplz_consent_mode', 'revoked', false); revokeListeners.forEach((callback)=> { callback(); }); }); const consentListeners=[]; window.addConsentUpdateListener=(callback)=> { consentListeners.push(callback); }; document.addEventListener("cmplz_fire_categories", function (e){ var consentedCategories=e.detail.categories; const consent={ 'security_storage': "granted", 'functionality_storage': "granted", 'personalization_storage': cmplz_in_array('preferences', consentedCategories) ? 'granted':'denied', 'analytics_storage': cmplz_in_array('statistics', consentedCategories) ? 'granted':'denied', 'ad_storage': cmplz_in_array('marketing', consentedCategories) ? 'granted':'denied', 'ad_user_data': cmplz_in_array('marketing', consentedCategories) ? 'granted':'denied', 'ad_personalization': cmplz_in_array('marketing', consentedCategories) ? 'granted':'denied', }; let consented=[]; for (const [key, value] of Object.entries(consent)){ if(value==='granted'){ consented.push(key); }} cmplz_set_cookie('cmplz_consent_mode', consented.join(','), false); consentListeners.forEach((callback)=> { callback(consent); }); });</script> <noscript id="wpfc-google-fonts"><link rel='stylesheet' id='gdlr-core-google-font-css' href='https://fonts.googleapis.com/css?family=Poppins%3A100%2C100italic%2C200%2C200italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C600%2C600italic%2C700%2C700italic%2C800%2C800italic%2C900%2C900italic&subset=devanagari%2Clatin%2Clatin-ext&ver=6.5.5' type='text/css' media='all'/> </noscript> <script id="cmplz-tcf-js-extra">var cmplz_tcf={"cmp_url":"https:\/\/www.optimize360.fr\/wp-content\/uploads\/complianz\/","retention_string":"Retention in days","undeclared_string":"Not declared","isServiceSpecific":"1","excludedVendors":{"15":15,"66":66,"119":119,"139":139,"141":141,"174":174,"192":192,"262":262,"359":359,"375":375,"377":377,"387":387,"427":427,"435":435,"458":458,"462":462,"482":482,"512":512,"527":527,"528":528,"569":569,"581":581,"587":587,"626":626,"644":644,"667":667,"711":711,"713":713,"733":733,"736":736,"748":748,"776":776,"806":806,"822":822,"836":836,"856":856,"879":879,"882":882,"888":888,"909":909,"970":970,"986":986,"1011":1011,"1015":1015,"1018":1018,"1022":1022,"1039":1039,"1078":1078,"1079":1079,"1087":1087,"1094":1094,"1102":1102,"1123":1123,"1149":1149,"1156":1156,"1167":1167,"1173":1173,"1198":1198,"1199":1199,"1211":1211,"1216":1216},"purposes":[],"specialPurposes":[],"features":[],"specialFeatures":[],"publisherCountryCode":"FR","lspact":"N","ccpa_applies":"","ac_mode":"1","debug":"1","prefix":"cmplz_"};</script> <script id="trp-dynamic-translator-js-extra">var trp_data={"trp_custom_ajax_url":"https:\/\/www.optimize360.fr\/wp-content\/plugins\/translatepress-multilingual\/includes\/trp-ajax.php","trp_wp_ajax_url":"https:\/\/www.optimize360.fr\/wp-admin\/admin-ajax.php","trp_language_to_query":"en_GB","trp_original_language":"fr_FR","trp_current_language":"en_GB","trp_skip_selectors":["[data-no-translation]","[data-no-dynamic-translation]","[data-trp-translate-id-innertext]","script","style","head","trp-span","translate-press","[data-trp-translate-id]","[data-trpgettextoriginal]","[data-trp-post-slug]"],"trp_base_selectors":["data-trp-translate-id","data-trpgettextoriginal","data-trp-post-slug"],"trp_attributes_selectors":{"text":{"accessor":"outertext","attribute":false},"block":{"accessor":"innertext","attribute":false},"image_src":{"selector":"img[src]","accessor":"src","attribute":true},"submit":{"selector":"input[type='submit'],input[type='button'], input[type='reset']","accessor":"value","attribute":true},"placeholder":{"selector":"input[placeholder],textarea[placeholder]","accessor":"placeholder","attribute":true},"title":{"selector":"[title]","accessor":"title","attribute":true},"a_href":{"selector":"a[href]","accessor":"href","attribute":true},"button":{"accessor":"outertext","attribute":false},"option":{"accessor":"innertext","attribute":false},"aria_label":{"selector":"[aria-label]","accessor":"aria-label","attribute":true},"image_alt":{"selector":"img[alt]","accessor":"alt","attribute":true},"meta_desc":{"selector":"meta[name=\"description\"],meta[property=\"og:title\"],meta[property=\"og:description\"],meta[property=\"og:site_name\"],meta[property=\"og:image:alt\"],meta[name=\"twitter:title\"],meta[name=\"twitter:description\"],meta[name=\"twitter:image:alt\"],meta[name=\"DC.Title\"],meta[name=\"DC.Description\"],meta[property=\"article:section\"],meta[property=\"article:tag\"]","accessor":"content","attribute":true},"page_title":{"selector":"title","accessor":"innertext","attribute":false},"meta_desc_img":{"selector":"meta[property=\"og:image\"],meta[property=\"og:image:secure_url\"],meta[name=\"twitter:image\"]","accessor":"content","attribute":true}},"trp_attributes_accessors":["outertext","innertext","src","value","placeholder","title","href","aria-label","alt","content"],"gettranslationsnonceregular":"d0b2bbaf21","showdynamiccontentbeforetranslation":"","skip_strings_from_dynamic_translation":[],"skip_strings_from_dynamic_translation_for_substrings":{"href":["amazon-adsystem","googleads","g.doubleclick"]},"duplicate_detections_allowed":"100","trp_translate_numerals_opt":"no","trp_no_auto_translation_selectors":["[data-no-auto-translation]"]};</script> <script id="gdlr-core-page-builder-js-extra">var gdlr_core_pbf={"admin":"","video":{"width":"640","height":"360"},"ajax_url":"https:\/\/www.optimize360.fr\/wp-admin\/admin-ajax.php","ilightbox_skin":"dark"};</script> <script data-service="youtube" data-category="marketing" type="text/plain" id="rmp_menu_scripts-js-extra">var rmp_menu={"ajaxURL":"https:\/\/www.optimize360.fr\/wp-admin\/admin-ajax.php","wp_nonce":"e01f6db0a0","menu":[{"menu_theme":"Electric blue theme","theme_type":"downloaded","theme_location_menu":"0","submenu_submenu_arrow_width":"40","submenu_submenu_arrow_width_unit":"px","submenu_submenu_arrow_height":"39","submenu_submenu_arrow_height_unit":"px","submenu_arrow_position":"right","submenu_sub_arrow_background_colour":"","submenu_sub_arrow_background_hover_colour":"","submenu_sub_arrow_background_colour_active":"","submenu_sub_arrow_background_hover_colour_active":"","submenu_sub_arrow_border_width":"","submenu_sub_arrow_border_width_unit":"px","submenu_sub_arrow_border_colour":"#1d4354","submenu_sub_arrow_border_hover_colour":"#3f3f3f","submenu_sub_arrow_border_colour_active":"#1d4354","submenu_sub_arrow_border_hover_colour_active":"#3f3f3f","submenu_sub_arrow_shape_colour":"#fff","submenu_sub_arrow_shape_hover_colour":"#fff","submenu_sub_arrow_shape_colour_active":"#fff","submenu_sub_arrow_shape_hover_colour_active":"#fff","use_header_bar":"off","header_bar_items_order":{"logo":"off","title":"on","additional content":"off","menu":"on","search":"off"},"header_bar_title":"Responsive Menu","header_bar_html_content":"","header_bar_logo":"","header_bar_logo_link":"","header_bar_logo_width":"","header_bar_logo_width_unit":"%","header_bar_logo_height":"","header_bar_logo_height_unit":"px","header_bar_height":"80","header_bar_height_unit":"px","header_bar_padding":{"top":"0px","right":"5%","bottom":"0px","left":"5%"},"header_bar_font":"","header_bar_font_size":"14","header_bar_font_size_unit":"px","header_bar_text_color":"#ffffff","header_bar_background_color":"#1d4354","header_bar_breakpoint":"8000","header_bar_position_type":"fixed","header_bar_adjust_page":"on","header_bar_scroll_enable":"off","header_bar_scroll_background_color":"#36bdf6","mobile_breakpoint":"600","tablet_breakpoint":"1150","transition_speed":"0.5","sub_menu_speed":"0.2","show_menu_on_page_load":"off","menu_disable_scrolling":"off","menu_overlay":"off","menu_overlay_colour":"rgba(0,0,0,0.7)","desktop_menu_width":"","desktop_menu_width_unit":"%","desktop_menu_positioning":"absolute","desktop_menu_side":"left","desktop_menu_to_hide":"","use_current_theme_location":"off","mega_menu":{"225":"off","227":"off","229":"off","228":"off","226":"off"},"desktop_submenu_open_animation":"none","desktop_submenu_open_animation_speed":"100ms","desktop_submenu_open_on_click":"off","desktop_menu_hide_and_show":"off","menu_name":"Mobile","menu_to_use":"2","different_menu_for_mobile":"off","menu_to_use_in_mobile":"main-menu","use_mobile_menu":"on","use_tablet_menu":"on","use_desktop_menu":"off","menu_display_on":"all-pages","menu_to_hide":".seocrawler-mobile-menu","submenu_descriptions_on":"off","custom_walker":"","menu_background_colour":"#ffffff","menu_depth":"5","smooth_scroll_on":"off","smooth_scroll_speed":"500","menu_font_icons":{"id":["225"],"icon":[""]},"menu_links_height":"50","menu_links_height_unit":"px","menu_links_line_height":"40","menu_links_line_height_unit":"px","menu_depth_0":"","menu_depth_0_unit":"%","menu_font_size":"16","menu_font_size_unit":"px","menu_font":"visby bold","menu_font_weight":"600","menu_text_alignment":"left","menu_text_letter_spacing":"","menu_word_wrap":"off","menu_link_colour":"#2d4b83","menu_link_hover_colour":"#f15b3d","menu_current_link_colour":"#f15b3d","menu_current_link_hover_colour":"#7f7f7f","menu_item_background_colour":"","menu_item_background_hover_colour":"","menu_current_item_background_colour":"","menu_current_item_background_hover_colour":"","menu_border_width":"","menu_border_width_unit":"px","menu_item_border_colour":"#212121","menu_item_border_colour_hover":"#212121","menu_current_item_border_colour":"#212121","menu_current_item_border_hover_colour":"#3f3f3f","submenu_links_height":"40","submenu_links_height_unit":"px","submenu_links_line_height":"40","submenu_links_line_height_unit":"px","menu_depth_side":"left","menu_depth_1":"5","menu_depth_1_unit":"%","menu_depth_2":"","menu_depth_2_unit":"%","menu_depth_3":"","menu_depth_3_unit":"%","menu_depth_4":"25","menu_depth_4_unit":"%","submenu_item_background_colour":"","submenu_item_background_hover_colour":"","submenu_current_item_background_colour":"","submenu_current_item_background_hover_colour":"","submenu_border_width":"","submenu_border_width_unit":"px","submenu_item_border_colour":"","submenu_item_border_colour_hover":"","submenu_current_item_border_colour":"","submenu_current_item_border_hover_colour":"","submenu_font_size":"14","submenu_font_size_unit":"px","submenu_font":"visby bold","submenu_font_weight":"400","submenu_text_letter_spacing":"","submenu_text_alignment":"left","submenu_link_colour":"#2d4b83","submenu_link_hover_colour":"#f15b3d","submenu_current_link_colour":"#f15b3d","submenu_current_link_hover_colour":"#7f7f7f","inactive_arrow_shape":"\u25bc","active_arrow_shape":"\u25b2","inactive_arrow_font_icon":"<span class=\"rmp-font-icon dashicons dashicons-arrow-down \"><\/span>","active_arrow_font_icon":"<span class=\"rmp-font-icon dashicons dashicons-arrow-up \"><\/span>","inactive_arrow_image":"","active_arrow_image":"","submenu_arrow_width":"80","submenu_arrow_width_unit":"px","submenu_arrow_height":"80","submenu_arrow_height_unit":"px","arrow_position":"right","menu_sub_arrow_shape_colour":"#2d4b83","menu_sub_arrow_shape_hover_colour":"#f15b3d","menu_sub_arrow_shape_colour_active":"#f15b3d","menu_sub_arrow_shape_hover_colour_active":"#2d4b83","menu_sub_arrow_border_width":"","menu_sub_arrow_border_width_unit":"px","menu_sub_arrow_border_colour":"","menu_sub_arrow_border_hover_colour":"","menu_sub_arrow_border_colour_active":"","menu_sub_arrow_border_hover_colour_active":"#3f3f3f","menu_sub_arrow_background_colour":"","menu_sub_arrow_background_hover_colour":"","menu_sub_arrow_background_colour_active":"","menu_sub_arrow_background_hover_colour_active":"","fade_submenus":"off","fade_submenus_side":"left","fade_submenus_delay":"100","fade_submenus_speed":"500","use_slide_effect":"off","slide_effect_back_to_text":"Back","accordion_animation":"off","auto_expand_all_submenus":"off","auto_expand_current_submenus":"off","menu_item_click_to_trigger_submenu":"off","button_width":"55","button_width_unit":"px","button_height":"55","button_height_unit":"px","button_background_colour":"#000","button_background_colour_hover":"#000","button_background_colour_active":"#000","toggle_button_border_radius":"5","button_transparent_background":"on","button_left_or_right":"right","button_position_type":"fixed","button_distance_from_side":"5","button_distance_from_side_unit":"%","button_top":"15","button_top_unit":"px","button_push_with_animation":"off","button_click_animation":"boring","button_line_margin":"5","button_line_margin_unit":"px","button_line_width":"25","button_line_width_unit":"px","button_line_height":"3","button_line_height_unit":"px","button_line_colour":"#2d4b83","button_line_colour_hover":"#f15b3d","button_line_colour_active":"#f15b3d","button_font_icon":"","button_font_icon_when_clicked":"","button_image":"","button_image_when_clicked":"","button_title":"Open","button_title_open":"Close","button_title_position":"left","menu_container_columns":"","button_font":"","button_font_size":"1","button_font_size_unit":"px","button_title_line_height":"1","button_title_line_height_unit":"px","button_text_colour":"#fff","button_trigger_type_click":"on","button_trigger_type_hover":"off","button_click_trigger":"#responsive-menu-pro-button","items_order":{"title":"on","additional content":"on","menu":"on","search":""},"menu_title":"Acc\u00e9l\u00e9rateur de Performances Digitales pour les PME","menu_title_link":"\/","menu_title_link_location":"_self","menu_title_image":"https:\/\/www.optimize360.fr\/wp-content\/uploads\/2022\/06\/optimize360-logo_2022.png","menu_title_font_icon":"","menu_title_section_padding":{"top":"10%","right":"0%","bottom":"0%","left":"0%"},"menu_title_background_colour":"#ffffff","menu_title_background_hover_colour":"","menu_title_font_size":"18","menu_title_font_size_unit":"px","menu_title_alignment":"center","menu_title_font_weight":"400","menu_title_font_family":"","menu_title_colour":"#2d4b83","menu_title_hover_colour":"#2d4b83","menu_title_image_width":"60","menu_title_image_width_unit":"%","menu_title_image_height":"60","menu_title_image_height_unit":"px","menu_additional_content":"<p><a href=\"\/contact\/\"><i class=\"fa fa-envelope-open\" style=\"margin-right:3px; color:#f15b3d;\"\"><\/i><strong style=\"color:#2d4b83;\">Contact<\/strong><\/a><a href=\"\/rendez-vous\/\"><i class=\"fa fa-calendar\" style=\"margin-right:3px; margin-left:10px; color:#f15b3d;\"\"><\/I><strong style=\"color:#2d4b83;\">Rendez-vous<\/strong><\/a><\/p>\r\n<p align=\"center\" class=\"social-footer\">[gdlr_core_icon icon=\"fa fa-linkedin\" size=\"20px\" color=\"#f15b3d\" margin-right=\"20px\" link=\"https:\/\/fr.linkedin.com\/company\/optimize-360\/\" target=\"blank\" ][gdlr_core_icon icon=\"fa fa-facebook\" size=\"20px\" color=\"#f15b3d\" margin-right=\"20px\" link=\"https:\/\/www.facebook.com\/Optimize360.fr\/\" target=\"blank\" ][gdlr_core_icon icon=\"fa fa-instagram\" size=\"20px\" color=\"#f15b3d\" margin-right=\"20px\" link=\"https:\/\/www.instagram.com\/optimize360\/\" target=\"blank\" ][gdlr_core_icon icon=\"fa fa-youtube\" size=\"20px\" color=\"#f15b3d\" margin-right=\"20px\" link=\"https:\/\/www.youtube.com\/channel\/UCx0vOA4pU2vCBvQn7bDUAsA\/\" target=\"blank\" ][gdlr_core_icon icon=\"fa fa-twitter\" size=\"20px\" color=\"#f15b3d\" margin-right=\"20px\" link=\"https:\/\/twitter.com\/optimize360_\/\" target=\"blank\"]<\/p>","menu_additional_section_padding":{"top":"5%","right":"0%","bottom":"5%","left":"0%"},"menu_additional_content_font_size":"14","menu_additional_content_font_size_unit":"px","menu_additional_content_alignment":"center","menu_additional_content_colour":"#2d4b83","menu_search_box_text":"Search","menu_search_box_code":"","menu_search_section_padding":{"top":"5%","right":"10%","bottom":"5%","left":"10%"},"menu_search_box_height":"45","menu_search_box_height_unit":"px","menu_search_box_border_radius":"","menu_search_box_text_colour":"#ffffff","menu_search_box_background_colour":"rgba(255,255,255,0.26)","menu_search_box_placeholder_colour":"#ffffff","menu_search_box_border_colour":"rgba(255,255,255,0.28)","menu_section_padding":{"top":"5%","right":"0%","bottom":"1%","left":"5%"},"menu_width":"100","menu_width_unit":"%","menu_maximum_width":"365","menu_maximum_width_unit":"px","menu_minimum_width":"280","menu_minimum_width_unit":"px","menu_auto_height":"off","menu_container_padding":{"top":"0px","right":"0px","bottom":"0px","left":"0px"},"menu_container_background_colour":"#ffffff","menu_background_image":"","animation_type":"slide","menu_appear_from":"left","animation_speed":"0.5","page_wrapper":"","menu_close_on_body_click":"on","menu_close_on_scroll":"off","menu_close_on_link_click":"off","enable_touch_gestures":"off","hamburger_position_selector":"","menu_id":11684,"active_toggle_contents":"<span class=\"rmp-font-icon dashicons dashicons-arrow-up \"><\/span>","inactive_toggle_contents":"<span class=\"rmp-font-icon dashicons dashicons-arrow-down \"><\/span>"}]};</script> <script id="seocrawler-script-core-js-extra">var seocrawler_script_core={"home_url":"https:\/\/www.optimize360.fr\/en\/"};</script> <script id="megamenu-js-extra">var megamenu={"timeout":"300","interval":"100"};</script> <script id="cmplz-cookiebanner-js-extra">var complianz={"prefix":"cmplz_","user_banner_id":"1","set_cookies":[],"block_ajax_content":"","banner_version":"24","version":"7.1.1#1719400623","store_consent":"1","do_not_track_enabled":"","consenttype":"optin","region":"eu","geoip":"1","dismiss_timeout":"","disable_cookiebanner":"","soft_cookiewall":"","dismiss_on_scroll":"","cookie_expiry":"365","url":"https:\/\/www.optimize360.fr\/en\/wp-json\/complianz\/v1\/","locale":"lang=en&locale=en_GB","set_cookies_on_root":"","cookie_domain":"","current_policy_id":"3","cookie_path":"\/","categories":{"statistics":"statistics","marketing":"marketing"},"tcf_active":"1","placeholdertext":"<div class=\"cmplz-blocked-content-notice-body\">Click 'I agree' to enable {service}\u00a0<div class=\"cmplz-links\"><a href=\"#\" class=\"cmplz-link cookie-statement\">{title}<\/a><\/div><\/div><button class=\"cmplz-accept-service\">I agree<\/button>","css_file":"https:\/\/www.optimize360.fr\/wp-content\/uploads\/complianz\/css\/banner-{banner_id}-{type}.css?v=241719400624","page_links":{"eu":{"cookie-statement":{"title":"Politique de cookies ","url":"https:\/\/www.optimize360.fr\/en\/cookies-policy-eu\/"},"privacy-statement":{"title":"D\u00e9claration de confidentialit\u00e9 ","url":"https:\/\/www.optimize360.fr\/en\/eu-privacy-statement\/"}}},"tm_categories":"1","forceEnableStats":"","preview":"","clean_cookies":"1","aria_label":"Click button to enable {service}","tcf_regions":["us","ca","eu","uk","au","za","br"]};</script> <script id="wpforms-user-journey-js-extra">var wpforms_user_journey={"is_ssl":"1","page_id":"42236"};</script> <script src='//www.optimize360.fr/wp-content/cache/wpfc-minified/2kcvdgo/6h8di.js'></script>  <script>document.createElement("picture");if(!window.HTMLPictureElement&&document.addEventListener){window.addEventListener("DOMContentLoaded", function(){var s=document.createElement("script");s.src="https://www.optimize360.fr/wp-content/plugins/webp-express/js/picturefill.min.js";document.body.appendChild(s);});}</script> <script async defer src="https://tools.luckyorange.com/core/lo.js?site-id=fe3910b8"></script> <script src='//www.optimize360.fr/wp-content/cache/wpfc-minified/osn6tp8/6h8di.js'></script> <script src="https://www.optimize360.fr/wp-content/plugins/responsive-menu/v4.0.0/assets/js/rmp-menu.min.js?ver=4.3.5" id="rmp_menu_scripts-js"></script> <script src='//www.optimize360.fr/wp-content/cache/wpfc-minified/kcuxeror/6h8dh.js'></script> <script defer src="//www.optimize360.fr/wp-content/cache/wpfc-minified/dutxb7ec/6h8dh.js" id="cmplz-cookiebanner-js"></script> <script id="cmplz-cookiebanner-js-after">let cmplzBlockedContent=document.querySelector('.cmplz-blocked-content-notice'); if(cmplzBlockedContent){ cmplzBlockedContent.addEventListener('click', function(event){ event.stopPropagation(); }); }</script> <script defer src="//www.optimize360.fr/wp-content/cache/wpfc-minified/7j9kh0w5/6h8dh.js" id="wpforms-user-journey-js"></script> <script>document.addEventListener('DOMContentLoaded',function(){function wpfcgl(){var wgh=document.querySelector('noscript#wpfc-google-fonts').innerText, wgha=wgh.match(/<link[^\>]+>/gi);for(i=0;i<wgha.length;i++){var wrpr=document.createElement('div');wrpr.innerHTML=wgha[i];document.body.appendChild(wrpr.firstChild);}}wpfcgl();});</script> <script>window.document.addEventListener("DOMContentLoaded", function(){ var elementsArray=document.querySelectorAll('[id^="wpforms-form"]'); elementsArray.forEach(function(elem){ elem.addEventListener("submit", function(e){ window.dataLayer=window.dataLayer||[]; window.dataLayer.push({ event: "wpFormSubmit", wpFormElement: event.target }); }); }); });</script> </body> </html>