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Optimisation for voice assistants
The world of SEO is constantly evolving, and today a trend is emerging: optimisation for voice assistants in SEO.
It is therefore essential to understand this method if you are to remain competitive in developing your online presence.
In this article, we'll look at the 10 key points for optimising SEO for voice assistants.
La voice search is a technology that allows users to search the internet using their voice rather than typing in traditional keywords. The main advantage of voice search is that it is quick and easy to use, especially when typing a query is difficult or impractical.
The voice assistantssuch as Google Assistant, Amazon Alexa and Apple SiriThese are devices that help users to carry out searches and perform various tasks using voice commands. These devices each have their own specificities when it comes to processing voice requests, and can therefore influence the way search results are presented.
Queries made on voice assistants can vary depending on the device used and the needs of the user. Similarly, the search results offered by these devices are often more selective than those obtained with a traditional search, placing greater emphasis on precision and relevance.
In the case of voice search, the queries made are generally longer and more natural than those found in text searches, often including several keywords or complete phrases. It is therefore crucial to adapt your SEO strategy to the terms of the long tail to capitalise on this growing trend.
To optimise your website for voice search, make sure that the content is structured in such a way as to answer the questions most frequently asked by users, including :
The tags Schema.org markup can be used to add additional information to the content of your site so that search engines can better understand its context. For example, using Schema.org markup can improve your site's visibility in voice searches by making it easier for voice assistants to access relevant information.
Voice assistant users are generally in a hurry and looking for quick answers to their questions. Optimising loading speed of your site is essential if you are to offer user experience and improve the overall SEO performance of your site.
Many voice searches are for local information, such as restaurants or shops. Adapt your site's SEO by including relevant local information and ensuring that the address, opening hours and telephone number are clearly visible and up to date.
Adapting your content to voice search requires fluid, natural writing to answer users' questions simply and directly. Avoid technical jargon and opt for a conversational style that makes it easier to understand and interact with voice assistants.
In addition to SEO optimisation for voice search, there are also voice marketing opportunities to be exploited, such as the creation of podcasts or specific applications for voice assistants.
Finally, the key to successful SEO for voice assistants is to keep abreast of new technologies and advances in the field of voice search. This will enable you to adapt your strategy accordingly and take full advantage of this growing trend.
In a nutshell, Optimising your website for voice search requires an in-depth understanding of the particularities of the queries and responses provided by voice assistants, as well as constant adaptation of your content and SEO. By taking these 10 key points into account, you'll be able to develop a solid SEO strategy for voice assistants and take advantage of this new trend.
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