Online visibility: Understanding the key factors

Through our SEO Agency Optimize 360.

Online visibility

---

Online visibility, also known as web presence or SEO (Search Engine Optimization)Search Engine Optimisation (SEO) is a process that aims to improve a website's position in search results.

The more a site is visible on search engines, the more likely it is to attract and hold the attention of Internet users.

In this article, we're going to define what online visibility is and look at the various concepts relating to this notion, which is of crucial importance today for any professional activity.

What is online visibility?

Online visibility refers to the presence of a brand, company, product or service on the web. Efforts to increase this visibility involve all the strategies put in place to generate traffic and attract prospects to a website.

In an environment where the number of websites continues to grow, it is essential to put in place an effective SEO strategy tailored to the specific needs of each project. Good visibility on the web allows you to :

• increase brand awareness and imagee;
• reach a wide and varied audience;
• develop a competitive edge;
• generate leads and increase its sales.

The different facets of online visibility

It is also important to point out that visibility on the web can be analysed according to several criteria:

1. 1. Organic or natural visibility

This form of visibility is achieved by positioning the site in the search results of engines such as Google, Bing, Yahooetc. These are the results that appear naturally as a function of the keywords entered by the Internet user and corresponding to what is offered by the site.

1. 1. Paid visibility

This involves setting up advertising campaigns on the Internet to raise your profile and gain visibility more quickly. These include display advertising sponsored linksInfluencers and programmatic.

1. 1. Social visibility

Online visibility also involves social media such as FacebookTwitter, Instagram, LinkedIn, Pinterestetc. These platforms help to reach a specific audience, developing a company's brand image and generating traffic to its site.

How can you improve your online visibility?

To optimise your web presence, you need to follow a few key steps:

1. Define your objectives and target audience;
2. Audit your website;
3. Optimise the site's structure, content and links;
4. Use the netlinking to gain in popularity;
5. Caring foruser experience;
6. Implementing a content marketing strategy;
7. Evaluate and adjust the actions undertaken on a regular basis.

The crucial role of SEO in online visibility

Search engine optimisation or SEO is a key factor in improving the visibility of a website.. It involves working on various elements to make it easier for search engines to index your site quickly, but also to position it favourably in the organic results. Here are some of the SEO techniques and best practices that can help you:

• • On-page optimisation

On-page optimisation encompasses all aspects of the site that are directly under our control, such as titles, descriptions, tags, etc. HTMLthe URLetc. A logical and coherent architecture needs to be put in place between the different contents of the site, and they need to be well structured with H1, H2, H3 tags, etc. Particular attention must be paid to the quality of the texts and their relevance to the keywords searched for by web users.

• • Off-page optimisation

Off-page optimisation, on the other hand, concerns all factors external to the site, such as backlinks, social networks and user opinions and comments. Netlinking is essential and helps to improve the popularity of the site in the eyes of search engines, as well as the resulting traffic.

• • Technical factors and user experience

A fast, well-constructed site that is easy to navigate will naturally have a better chance of being listed.

Mobile compatibility is now a major criterion for search engines, so it's essential to have a responsive site that performs well on mobile.

In addition, ensuring smooth browsing and robust safety (with in particular HTTPS) are also important elements in improving online visibility.

Online visibility encompasses a range of strategies and best practices whose main aim is to attract as much traffic as possible to a website, but also to hold visitors' attention and convert them into customers.

You need to work on these aspects regularly to constantly improve the web presence of your business.