Master the MCC in Google Ads to optimise the management of your campaigns

by our SEA Agency Optimize 360

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The success of an online advertising strategy often depends on the quality of the management and monitoring of the various accounts and campaigns.

For professionals who manage several accounts Google AdsThis is where the administrator account, also known as MCC (My Client Center) comes in.

In this article, we take a closer look at what the MCC Google AdsYou'll also find some tips on how to get the most out of it.

The essence of MCC: an essential control centre

Le MCC Google Ads (or My Client Center) is a single account that allows a company or communications agency to consult and manage several Google Ads accounts belonging to its clients or to itself.

It offers a centralised, simplified view to facilitate data access, performance analysis and optimisation of the various campaigns set up on the platform.

Why use an administrator account?

This solution is particularly useful when you need to manage campaigns for several customers or separate entities in your organisation. There are several advantages to using an administrator account:

• • Time saving : See all your advertising accounts and their performance in one place.
  • Data centralisation : Get easy access to the information you need to analyse the effectiveness of your campaigns and adjust your strategy accordingly.
  • Simplifying work : Reduce the errors inherent in manually managing several accounts and make it easier to share information with your staff or customers.

The main features of Google Ads MCC

Now that you understand the purpose of an administrator account, let's take a closer look at what it can do.

Single sign-on and multi-account access

Even if you manage several Google Ads accounts, you only need one MCC administrator account to log in. This single sign-on means you can quickly access all your accounts, their reports and associated tools without having to log out and back in again.

Centralised management of budgets and invoices

Le MCC Google Ads also lets you manage and monitor the budgets allocated to each advertising account. This gives you a clear overview of all expenditure and allows you to adjust budgets according to the performance of different campaigns.

This tool also simplifies the invoicing process, providing all the information you need to issue invoices to your customers and ensuring rigorous monitoring of expenditure.

Creating and sharing customised reports

With the administrator account, you can create specific reports for each advertising account or for all the accounts you manage. These reports are useful for tracking the progress of your campaigns, identifying areas for improvement and quickly detecting anomalies.

Thanks to MCC, sharing these reports with your customers or colleagues is child's play: all you have to do is give them access to the platform without having to transfer the documents manually.

A few tips on how to use Google Ads MCC effectively

To get the most out of your administrator account, here are a few recommendations to bear in mind:

• Organise your accounts: Take the time to structure and prioritise your different accounts in the MCC to make it easier to manage and navigate between the different entities and campaigns.
• Master the filtering and sorting options : As you manage several accounts, make effective use of the available filters and sorting tools to easily find the information you need.
• Don't forget the advanced features: The MCC offers a range of advanced features for managing and optimising your campaigns, such as the application of automated rules. Familiarise yourself with these tools to exploit their full potential.
• Get trained and stay informed: Google Ads is a constantly evolving platform, so it's important to keep up to date with the latest updates, features and best practice so as not to be left behind by the competition. It can be a good idea to take part in training dedicated to the MCC or to regularly consult the blog official Google Ads website.

In short, the MCC Google Ads is a powerful and indispensable tool for centralising and facilitating the management of the various advertising accounts under your responsibility.

Getting to grips with this solution and mastering it will enable you to increase the effectiveness of your campaigns and improve your results on the leading online advertising platform.