Discover Mailjet: the solution for your email campaigns

Through our Digital Marketing Agency Optimize 360

---

When it comes to digital marketing and outbound marketing, sending emails is an essential strategy for businesses.

L'emailing enables you to establish a direct link with your prospects and customers, and effectively convey your message or promotion.

In this context, choosing a robust and effective solution is crucial to the success of your campaigns.

This is where Mailjeta platform dedicated to managing your email campaigns, offering a range of functions for both novices and experts. experts.

This article tells you everything you need to know about Mailjet, what it is and how it works.

What is Mailjet? 

Mailjet is a platform for sending marketing and transactional emails designed to help businesses of all sizes create, send and track their email campaigns.

This platform stands out for its flexibility and advanced customisation tools, enabling you to create tailor-made campaigns, whatever your level in terms of design and technique.

With Mailjet, you can easily manage your contacts, create attractive emails and track the performance of your campaigns in real time (delivery rates, click-through rates, etc.).

Options forsubscription are also available to suit your specific needs and budget.

How Mailjet works: creating and managing email campaigns

Managing contacts and emailing lists

The prerequisite for any email campaign is good organisation and management of your contacts. Mailjet enables you toeasily import your contact lists (in CSV or Excel format) and segment them according to various criteria, such as age, geographical location or purchasing behaviour.

This feature allows you to target your messages precisely, so that you can send messages tailored to each type of contact.

An option for removing duplicates and invalid email addresses is also available to improve the quality of your database.

The creation of personalised, responsive emails

Mailjet provides you with a very practical email editor for creating attractive messages adapted to all devices.

This drag-and-drop editor "Passport offers you a choice of :

1. 1. 1. pre-designed modelswhich you can customise in just a few clicks,
      2. graphic elementsto add text, images or buttons,
      3. advanced functionsThese include conditional text zones and customised links.

With this tool, you can design high-performance emails that will display correctly on all media, with no need for special technical skills.

Monitoring emailing performance

Once your email campaigns have been launched, the Mailjet platform gives you real-time monitoring of their performance.

You can measure the effectiveness of your actions using data such as the open, click, unsubscribe and deliverability rates of your emails.

These precise indicators will enable you to adjust your strategy according to the results obtained and constantly improve the quality of your messages.

The advantages of Mailjet for managing your email campaigns effectively

Mailjet's ease of use

Whether you are new to digital marketing or an experienced expert Mailjet has been designed to be accessible and practical.

Its intuitive interface and numerous customisation options make it quick and easy to create emails and set up email campaigns.

Legal and regulatory compliance

By using Mailjet, you can ensure that your campaigns comply with current standards in the field of emailing and data processing, in particular the General Data Protection Regulation (GDPR), which is now an obligation for all companies handling personal data within the European Union.

Mailjet technical support and online resources

To make it easier for you to get started and help you make the most of the platform, Mailjet has a support team ready to answer any questions you may have, as well as a wide range of tutorials and articles on its blog to improve your email marketing skills.

Why choose Mailjet as your email marketing solution?

Mailjet stands out among the many emailing platforms available on the market thanks to :

• Its ease of usewhich enables all user profiles to create attractive campaigns in no time at all,
• Its flexible subscription offer and varied, suitable for both small businesses and those needing to manage a large volume of emails each month,
• The quality of its customer serviceWe'll be there to help you set up and run your campaigns,
• Its deliverability performanceThis guarantees that your messages will reach their intended recipients and will not be considered as spam.

All in all, Mailjet appears to be a complete and reliable solution for successfully managing your email campaigns, whatever the size of your company or your level of expertise.

Don't hesitate to opt for this platform if you want to run effective, high-impact digital marketing campaigns aimed at your customers. audience.

---

FAQ Emailing 

Questions Internet users ask about Mailjet 

---

Why use Mailjet?

Mailjet stands out as an essential solution for sending marketing and transactional emails.

Its intuitive interface and advanced features make it easy to create personalised, high-performance email campaigns.

One of the main reasons for choosing Mailjet is its ability to manage large volumes of emails while maintaining high deliverability.

Users also benefit from advanced segmentation and automation features, enabling them to target recipients effectively and increase engagement.

What's more, Mailjet offers real-time collaboration, ideal for marketing teams who want to work together on email content.

By integrating detailed analysis of campaign performance, Mailjet has positioned itself as an essential tool for optimising emailing strategies and boosting return on investment.

Is Mailjet free?

Mailjet offers an attractive free package, perfect for small businesses or individuals new to email marketing.

This free version allows users to send a certain number of emails per month free of charge, which is ideal for testing out the basic features and starting to build email campaigns.

Although some advanced features are reserved for paid plans, the free package still includes essential tools such as the drag-and-drop email editor and basic campaign performance reports.

This provides an excellent opportunity for users to familiarise themselves with Mailjet before deciding whether to upgrade to a paid version to access more extensive capabilities, such as more advanced segmentation, automation options and higher sending volumes.

How do I use Mailjet?

Mailjet is designed to be as simple and intuitive to use as possible, making it an ideal choice for beginners and email marketing professionals alike.

To get started, simply create an account and familiarise yourself with the dashboard, which offers easy access to all the key functions.

The creation of an email campaign begins with the use of the drag-and-drop editor, enabling you to design attractive emails without any coding skills.

Users can choose from a variety of pre-designed templates or create their own from scratch. Once the email has been created, it is possible to segment the list of recipients for targeted communication and use the automation tools to schedule the sending of emails.

Finally, Mailjet provides detailed analyses of campaigns, enabling users to measure performance and adjust their strategies accordingly.

With its user-friendly approach, Mailjet makes email campaign management accessible and efficient.

How do I configure Mailjet?

Configuring Mailjet is a simple and straightforward process, making the platform accessible even to users with no technical experience.

The first step is to register and validate your account. Once you have logged in, we recommend that you configure your basic account settings, such as profile information and communication preferences.

The next step involves configuring your sending domain, which is crucial for ensuring good email deliverability. Mailjet offers a step-by-step guide to authenticating your domain, including setting up SPF and DKIM records.

Once you have set up your domain, you can start creating your contact lists by importing existing contacts or adding new ones manually.

Finally, we recommend exploring the advanced features such as contact segmentation, email templates and campaign automation to take full advantage of everything Mailjet has to offer.

Mailjet customer support is also available to help resolve any problems or questions during the configuration process.