Understanding the Local Knowledge Panel in SEO

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Local Knowledge Panel

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In the world of SEO, the Local Knowledge Panel is a crucial feature for local businesses looking to improve their online visibility.

Here are 10 key points to help you better understand the Local Knowledge Panel in SEO.

1. Definition of the Local Knowledge Panel

Le Local Knowledge Panel is a box on the search results page Google which displays detailed and relevant information about a local business. This is essential for local businesses and service providers, as it gives potential customers quick access to information such as address, opening times and consumer reviews.

2. Data displayed in the Local Knowledge Panel

The information available on the Local Knowledge Panel comes mainly from the Google My Business (GMB) corresponding to a given company. The data that can be consulted on this panel includes :

• Name, address and telephone number (NAP)
• Description of the company
• Opening times
• The link to the website official
• A map with a marker showing the exact location
• Photos and videos associated with the establishment
• Customer reviews and ratings
• Questions and answers (Q&A) on the GMB sheet
• Recent Google posts

3. Impact of the Local Knowledge Panel on SEO

Your company's appearance on the Local Knowledge Panel can have a significant impact on your online visibility and your ranking in local search results. This translates into increased traffic to your website, a better reputation and the potential to increase your sales.

4. The importance of opinions in the Local Knowledge Panel

User reviews play a crucial role in the success of your local referencing strategy. A large number of positive reviews can encourage users to choose your business over that of a competitor. What's more, Google attaches importance to reviews as a local ranking factor.

5. The role of the NAP for good local referencing

The NAP (Name, Address, Telephone) is a key element in ensuring consistency between the different platforms and online directories. It is important to ensure that this information is up to date and identical on all the platforms on which your company is presented in order to improve your local referencing.

6. Optimising your Google My Business listing

To make the most of the Local Knowledge Panel, it's essential to optimise your Google My Business listing. Some of the best practices to follow when setting up an optimised GMB listing include :

1. Verification of the establishment
2. The use of relevant keywords in the description and categories
3. The regular addition of quality photos and videos
4. Updating opening times and other relevant information
5. Monitoring and responding to users' opinions and questions

7. Use the Local Knowledge Panel to stand out from the competition

By displaying unique and attractive information about your business, you can use the Local Knowledge Panel as a way of differentiating yourself from your local competitors. For example, add special promotions or upcoming events to your GMB listing to attract users' attention and encourage them to choose your establishment.

8. The mobile aspect of the Local Knowledge Panel

It is important to note that the Local Knowledge Panel is also present on mobile devices, where it often appears at the top of local search results. This makes its optimisation all the more crucial, as many potential customers will consult this information directly from their smartphone or tablet.

9. Analysis of data from the Local Knowledge Panel

An integral part of any SEO strategy is analysing data to assess performance and adjust accordingly. The statistics provided by Google My Business, such as the number of views and clicks on your Local Knowledge Panel, can help you identify possible improvements to your local SEO efforts.

10. The help of an agency specialising in local SEO

If you're overwhelmed by all this information, you can call on the services of a specialist. SEO agency can be a good solution for optimising your company's presence in the Local Knowledge Panel. These experts can guide you through the process and implement effective strategies to improve your local ranking and online visibility.