Through our SEO Agency Optimize 360
on the theme Local SEO
When it comes to search engine optimisation and information retrieval, it is essential to understand the functions and tools provided by search engines.
Among these tools, the Google Knowledge Graph is an essential element for those wishing to optimise their online visibility and facilitate access to the information they are looking for.
But what is the Google Knowledge Graph and what purpose does it serve? Our SEO Agency explains in this article.
Le Google Knowledge Graphis a gigantic database created and managed by the online search giant : Google.
Its main objective is to improve the quality of Internet search results by providing concise, relevant and rapidly accessible information to users.
The Knowledge Graph makes use of advanced artificial intelligence techniques, enabling the search engine to better understand users' queries based on their context and the relationships between the various pieces of information.
So, rather than just using keywords, the Knowledge Graph analyses the links between entities (people, places, objects, events, etc.) to provide search results that are better adapted to users' needs.
The major innovation of the Knowledge Graph lies in its ability to establish and exploit relationships, known as "triplets", between the different entities it groups together.
These triplets are made up of two pieces of information linked by a relationship or property (for example: "X is a Y", "A is located in B").
Thanks to these connections, the knowledge graph can give more context to the information on the Web and offer increasingly relevant search results.
In order to explore the overall functioning of the Google Knowledge Graph, it is essential to look at some of its key aspects:
The Google Knowledge Graph offers a number of advantages both for end users and for those involved in online search engine optimisation.
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