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Tools for keyword search
Keyword research is a crucial stage in improving your site's natural referencing.
It allows you to identify the terms that your potential customers type into search engines, such as Google to find information about the products or services you offer.
In this article, we're going to introduce you to 10 SEO keyword research tools that you can use to optimise your content strategy.
This tool, provided free of charge by Google, is ideal for discovering new keywords related to your business. It also shows you the competitiveness and volume of searches associated with each keyword. keywordThis allows you to find out how popular they are and choose the ones you want to focus on.
This online service offers a comprehensive database of keyword suggestions for different platforms such as Google, YouTubeAmazon and Instagram. Very simple to use, just type in a main keyword to obtain hundreds of relevant, long-tail variations.
KWFinder is an intuitive and effective tool that analyses keywords both in terms of their volume and their sales potential. conversion. Thanks to its simple interface, you can quickly view key indicators such as the level of competition, cost per click (CPC) and the organic click-through rate (CTR).
This tool allows you to discover the questions frequently asked by Internet users in relation to a given keyword. It provides leads for creating content that responds to the real and specific questions asked by your customers. audience.
Yooda Insight is a comprehensive solution that analyses the SEO performance of your site, as well as that of your competitors. It gives you keyword suggestions and tells you on which terms you should concentrate your efforts to improve your ranking.
SEMrush is a comprehensive SEO analysis tool that also offers a Keyword Magic Tool to facilitate keyword research. It generates a list of keywords semantically related to the main keyword, enabling you to create rich and varied content around your theme.
Ahrefs is a powerful SEO analysis platform with a dedicated keyword research module. As well as providing information on the search volume and competition, it also offers an analysis SERP (Search Engine Results Pages) for each keyword to assess the level of competition and associated trends.
Moz is a leading SEO tool and its Keyword Explorer is designed to help you find the most relevant keywords for your sector of activity. Its intuitive interface lets you quickly consult indicators such as the level of competition, traffic potential and the difficulty of ranking for a keyword.
Ubersuggest is a simple and effective tool that generates lists of keywords semantically related to the main term. It also provides information on keyword popularity and competitiveness, as well as performance data in terms of organic and paid search.
Serpstat is an all-in-one tool that integrates several SEO features, including keyword research. It has a large number of filters and options for refining the results and finding the most relevant terms for your business.
As you can see, there are a multitude of SEO keyword research tools to help you optimise your content and your natural referencing.
Using these tools can help you identify growth opportunities for your site and improve its visibility in search engines. So don't hesitate to try them out and implement their recommendations to obtain concrete results.
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