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Key words competitors
When it comes to natural referencing, it is crucial to choose the right keywords to ensure optimum visibility for your website or site. blog.
It is also essential to study your competitors' SEO strategies in order to understand them and adapt your own accordingly.
In this article, we're going to help you understand the phenomenon of competing keywordstheir definitions and how to flush them out.
In a digitally saturated environment with a growing number of attention-grabbing websites, knowing what the keywords used by your competitors will not only enable you to stand out from the crowd, but also to target your customers more effectively. audience.
Competing keywords refer to the terms or phrases that your competitors use in their content or meta-tags to be indexed by search engines. The aim of these keywords is to attract quality traffic to the sites in question, thereby increasing their reputation and ranking. conversion.
Before you start looking for your competitors' keywords, you need to identify who they really are. Here are a few tips to help you recognise them:
Once you've identified your competitors, it's time to go keyword hunting! There are several ways of extracting this valuable data:
Using this relatively basic approach, you can try to identify the keywords used simply by browsing the content of your competitors' web pages. Pay particular attention :
This homemade method can be useful for an initial overview, but does not really measure the popularity or effectiveness of the keywords found.
For more in-depth work, we recommend using online tools for analysing competing keywords. Some are free, although the paid versions generally offer more features :
The data collected using these tools will enable you not only to identify the keywords used by your competitors, but also to see which ones generate the most traffic and the most revenue. conversions.
With all this information in hand, it's now time to improve your SEO strategy by taking into account what your competitors are doing:
In conclusion, the research and analysis of competing keywords is an essential part of any successful SEO strategy. Use this valuable data to stand out from the crowd, target your audience more effectively and constantly improve your online performance.
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