Through our SEO Agency Optimize 360
L'information architecture in SEO is an essential element to take into account when optimising a company's online presence. website or a digital platform.
This discipline encompasses various aspects of the digital world and aims to structure content in a coherent, functional and efficient way to make it easier for users to navigate and understand, while meeting the requirements of search engines such as Google.
To design a high-performance, SEO-optimised information architecture, a number of steps need to be taken:
Before defining the information architecture, it is essential to understand the expectations and goals of the digital project. In particular, you need to identify the target, the offering and the IT systems that will be put in place.
This stage consists of making an inventory of the site's content, classifying the information by theme or importance, and preparing an editorial calendar. These actions will facilitate the overall structuring of the website and provide rich, organised content.
The organisation of the main and secondary sections is essential to create a clear and logical hierarchy within the digital platform. This also involves designing a navigation menu tailored to users.
Care must be taken to design an information architecture that combines ergonomics and SEO optimisation, taking into account the needs of users and the requirements of search engines. Technological and graphic choices must therefore be made in line with these two imperatives.
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