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Influence of user behaviour
Search Engine Optimisation (SEO) is constantly evolving, and search engines like Google are placing increasing emphasis on the quality of theuser experience.
The behaviour of Internet users plays a major role in the visibility of a site. website on search engine results pages (SERP).
In this article, we'll look at ten aspects of user behaviour that influence natural search engine optimisation.
One of the key indicators for understanding user engagement is the average time spent on a page. The longer a visitor stays on a page, the more likely they are to have found relevant and interesting content. Search engines take this into account to assess the quality of a website and adjust its ranking accordingly.
The click-through rate (CTR) measures the ratio between the number of unique clicks received by a link and the number of times that same link has been displayed. In other words, it reflects the relevance of a title and meta-description in the eyes of users. A High CTR is a positive signal for search engines, which can then adjust the positioning of the website concerned.
Le bounce rate measures the proportion of users who leave a website after viewing a single page. A high bounce rate may indicate that users cannot find the information they are looking for or that the user experience is not satisfactory. Search engines analyse this data to determine whether a website offers a quality experience to its visitors.
This indicator quantifies a user's engagement with a website. The more pages a user consults, the more engaged they are and the more interested they are in the content of the site. Search engines use this metric to assess the quality of a website and adjust its positioning in the SERPs.
A long loading time can be detrimental to the user experience and lead to a high bounce rate. Search engines take into account loading speed to rank websites, giving priority to those that offer users a fast, fluid experience.
With the constant increase in mobile traffic, it is essential that your site is adapted to all types of device (computer, smartphone, tablet, etc.). Search engines favour websites that offer a mobile-friendly interface. optimal user experienceregardless of the device used.
Content is an essential pillar of SEO. The more unique, informative and relevant your content, the longer users will stay on your pages and explore your site. Search engines attach great importance to the quality of content and reward sites that meet users' expectations.
Links shared on social networks can indirectly influence a website's ranking. Search engines consider these social signals as a sign of popularity and relevance, which can help to improve a site's natural referencing.
A high subscription rate to your newsletters is often synonymous with relevance and quality of content. Conversely, a high unsubscribe rate can be perceived as a negative signal. Search engines take these factors into account when evaluating the user experience offered by your website.
Comments and opinions left by Internet users are a guarantee of trust and personalisation. They are an integral part of the user experience and help to create a real community around your content. Search engines also attach importance to reviews and comments, because they show the level of engagement of your audience.
In conclusion, user behaviour is a key factor in the success of your SEO strategy. By ensuring that you offer an optimal experience to web users, you will increase your chances of appearing in a good position in the search engine results pages.
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