Through our SEO Agency Optimize 360
on the theme of International SEO
L'Hreflang is a key attribute for international referencing of a website.
It allows search engines such as Google identify the language and region targeted by a page, helping to improve its positioning in search results for the users concerned.
In this article, we will define the Hreflang and examine its main functions to better understand how it can be used effectively to optimise a multilingual website.
Hreflang is an attribute HTML which tells search engines the language and geographical region associated with a particular web page.
It has been added to the or <a> tags on a page to help search engines understand the relationships between different language and regional versions of a site.
Using this attribute ensures that the right content is displayed according to the language and regional preferences of each user.
Using the Hreflang attribute correctly can have several benefits for a site's SEO:
To implement the Hreflang attribute, you need to add a link with this attribute to the section of each page concerned. Here's how it's done:
Le language code must conform to the ISO 639-1 format (for example, "fr" for French) and the country code must follow the ISO 3166-1 Alpha-2 standard (for example, "CA" for Canada). L'URL-of-the-alternative-version must point to the location of the alternative version of the page.
Let's say you have a website that offers content in three languages: French (FR), English (US) and Spanish (ES).
One of the main functions of Hreflang is to help search engines display the best version of a page for a user according to their language and/or region. This can help to improveuser experience and increase the relevance of the traffic arriving on your site.
Some multilingual sites can run into duplicate content problems if their different language versions are not properly flagged up. Using the Ahreflang attribute allows search engines to understand that similar pages in different languages are actually alternative versions of the same page, and not duplicate content.
Having a well-constructed and indexed multilingual website helps to improve the visibility of your site in other markets. By using Ahreflang correctly, your site will be more likely to appear in the appropriate search results for users who speak the target language or are located in the target region.
In short, the use of Hreflang is an essential element in optimising a multilingual website and ensuring an effective online presence in several markets.
By taking the time to understand and implement this attribute correctly on your own site, you can greatly improve the user experience of your international visitors while boosting your SEO.
To provide the best experiences, we and our partners use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us and our partners to process personal data such as browsing behavior or unique IDs on this site and show (non-) personalized ads. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Click below to consent to the above or make granular choices. Your choices will be applied to this site only. You can change your settings at any time, including withdrawing your consent, by using the toggles on the Cookie Policy, or by clicking on the manage consent button at the bottom of the screen.