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Discover how Google Tag Manager (GTM) can simplify your work and improve the effectiveness of your marketing campaigns thanks to its tag management.
GTM is a free beacon management system developed by Google. It allows you to centralise and organise all the code and scripts relating to the tags present on a website or mobile application without needing to modify the source code.
This system makes it much easier to deploy, personalise and update tags for tracking, analysis, advertising and other marketing functions.
Google Tag Manager makes it easy to manage all your tags on a single page. user interface intuitive. You can add, modify and deactivate tags at any time without touching the page source code. This significantly reduces the time and effort spent managing tags, as well as the costs associated with developing and maintaining them. maintenance.
GTM supports a wide range of popular third-party beacons, including those from analytics, advertising and privacy tracking services. conversions. What's more, it works across multiple platforms, such as websites, mobile applications and AMP (Accelerated Mobile Pages).
Security is a major concern for all website and mobile application owners. GTM offers robust security features to protect your data and your privacy. For example, it allows the use of white or black lists of authorised tags and variables to prevent the execution of unauthorised code that could cause security problems.
GTM facilitates collaboration between different team members by offering role-based access control, with the ability to grant specific permissions to each user. It also provides an integrated version management system for tracking changes made to tags and containers, as well as restoring previous versions if necessary.
Here are a few tips on how to get the most out of GTM:
In a nutshell, Google Tag Manager is a powerful and essential tag management tool that makes the work of developers and marketers much easier..
With its intuitive interface and numerous security and collaboration features, it helps businesses to monitor their marketing campaigns more effectively and take full advantage of the potential of tags and codes to optimise their online presence.
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