Google Pigeon: definition and impact on location-based searches

Through our SEO Agency Optimize 360 on the Theme Local SEO Agency

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In the world of search engine optimisation, we often hear about updates to Google and their impact on website rankings.

These include, Google Pigeon is an update that was released in 2014.The main aim is to improve the relevance of local search results.

In this article, we're going to look at the definition of Google Pigeon, its role, its impact and some key elements for optimising your site to take account of this update.

 

The essence of the Google Pigeon algorithm

Google Pigeon is an algorithm that focuses on the geolocated search results. Before Google Pigeon was introduced, Internet users could obtain less relevant results when they carried out local searches. Google Pigeon improves this situation by offering results that are more precise and tailored to users' expectations.

The algorithm also takes into account the user's geographical location and the potential geographical reach of the companies listed, to give them a more appropriate position in the search results.

Encouraging local results

In practical terms, Google Pigeon seeks to highlight local businesses and websites so that they are easily accessible to Internet users searching for them. If a user performs a search to find a specific restaurant or business nearby, Google Pigeon will give greater prominence to establishments located close to the user.

The main impacts of the update

The arrival of Google Pigeon has of course led to a number of notable changes in the SEO landscape and search results.

Adjusting their position in the search results to localise their website

Some companies have seen their positioning fall following the introduction of PigeonOthers have improved their ranking. Factors that may explain these variations include the distance between the establishment and the user, the quality of the information provided on the websiteor the company's local popularity.

Better use of reviews and ratings

Google Pigeon also places greater emphasis on opinions and ratings left by internet users on specialist platforms and on Google My Business. Establishments with a large number of positive reviews and a good average score are therefore favoured.

Stronger integration with Google Maps

The introduction of Pigeon has also strengthened the integration of local results with Google Maps, making it easier for users to access information and locate establishments quickly and easily.

Optimisation options after the Google Pigeon update

To adapt to the new situation introduced by Pigeon, local businesses and websites can take a number of steps to optimise their local SEO.

Optimising Google My Business

The first step is to filling in your Google My Business listing correctlyThe information provided must be accurate, complete and up-to-date. The key elements to check are :

• • Postal address
  • The telephone number
  • Opening hours
  • A link to the website
  • Choosing the right categories
  • A catchy, informative description
  • Representative photos of the site

Obtaining and managing notices

Managing the opinions and comments of Internet users can have a significant impact on your business. Knowledge Graph and the local pack from Google. And therefore on Local SEO

Take all these factors into account to try and influence and improve your local referencing.