Everything you need to know about Google AdSense

Google AdSense is a platform developed by Google that enables website and online content publishers to generate revenue by displaying targeted ads.

In this article, we take a detailed look at the definition of Google AdSense, how it works and its advantages and disadvantages for publishers and advertisers.

What is Google AdSense? The SEA definition

Before discussing Google AdSense in more detail, it is important to understand the concept of Search Engine Advertising (SEA).

SEA encompasses all marketing actions aimed at promoting a product or service. websiteIn this way, you can promote a company or a product via paid advertisements on search engines such as Google. In this way, Google AdSense is part of this SEA strategy, offering publishers a way of monetising their online content..

Google AdSense is an online advertising network developed by Google. which enables website owners and online content creators (bloggers, youtubers, etc.) to earn money by displaying ads on their websites or videos.

Ads are created and paid for by advertisers, and Google AdSense is responsible for selecting and displaying the most relevant ads for each website or video.

How does Google AdSense work for publishers?

1. Registration and approval

To start using Google AdSense, publishers must first create an account by providing information about their website and their identity. After submitting their application, they have to wait for their websites to be approved by Google. A number of criteria must be met for the site to be eligible: original, high-quality content, compliance with the Google AdSense programme rules, etc.

2. Placing ads on the website

Once the site has been approved, the publisher receives a code HTML which you can insert into your website where you want the ads to appear. They can also customise the format and style of the ads (size, colours, ad types) to match the look and feel of their website.

3. Targeted advertising

Google AdSense uses a algorithm to select the ads that will be displayed on each website or video. This algorithm takes a number of factors into account, including :

- The content of the website or video the algorithm analyses the key words present on the page to understand what it's about and run ads related to the subject.
- User interests and behaviour If users are logged into their Google Account, the algorithm can use their browsing and search data to serve personalised ads.
- User geolocation ads can be targeted according to the user's location (country, region, city).

4. Publishers' remuneration

Publishers are remunerated on the basis of number of clicks on ads or number of impressions (displays) of ads on their website or video. Earnings are accumulated in the Google AdSense account and can be withdrawn from a minimum amount (€50 for example).

What are the advantages and disadvantages for publishers?

Advantages of Google AdSense

- Ease of use All you have to do is create an account, submit your site and insert an HTML code to start displaying ads.
- Relevant and targeted advertising The ad selection algorithm ensures a good match between the content of the website or video and the ads displayed, which increases the chances of clicks.
- Advertisements can be personalised Publishers can adapt the format and style of the ads to their website for better integration.
- Remuneration according to performance Publishers are paid according to the number of clicks or impressions, which motivates them to improve the quality of their content and the attractiveness of their ads.

Disadvantages of Google AdSense

- Strict conditions for acceptance There are many eligibility criteria, and some websites may be refused access to the programme.
- Sensitivity to adblocking More and more Internet users are using ad blockers, which reduces the number of impressions and therefore the revenues of publishers.
- Dependence on Google Publishers have little control over Google's decisions on ad display and payment, and can have their accounts suspended without notice if they violate the programme's rules.

In a nutshell, Google AdSense is an essential platform for online content publishers looking to monetise their website or channel. YouTube. It offers a number of advantages, including ease of use, personalised and targeted ads, and performance-based remuneration.

However, there are also disadvantages to consider, such as strict admission requirements, susceptibility to adblocking and dependence on Google.

To make the most of Google AdSense, publishers must therefore ensure that they always comply with the programme's rules, improve the quality of their content and optimise the placement and format of their ads.