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Fingerprinting
In the field of natural referencing, there are many tools and techniques for optimising the visibility of a site. website in search engine results such as Google.
One of these methods is fingerprinting in SEO.
This technique can be seen as an alternative to traditional cookies and offers a number of advantages for improving your search engine optimisation.
In this article, we present 10 key points about fingerprinting in SEO.
Fingerprinting is a identification technique which collects information about a user from their terminal (computer, smartphone, tablet, etc.) without using cookies.
This information may include IP address, screen resolution, operating system version and type of browser used.
By collecting and comparing them, fingerprinting in SEO creates a unique and individual fingerprint for each user to improve their experience on a website and, consequently, their ranking in search engines.
In recent years, cookies have been widely criticised for their impact on the privacy of Internet users. This has prompted some web players to look for alternative solutions for tracking user behaviour online. Fingerprinting in SEO has therefore emerged as an alternative. alternative method allowing you to bypass the limitations imposed by the regulations on cookies and offering greater adaptability to improve a site's referencing.
SEO fingerprinting uses several methods to collect the information needed to create a unique fingerprint:
The use of fingerprinting offers a number of advantages in terms of natural referencing:
Despite its advantages, fingerprinting is not without its limitations:
With respect for privacy a key issue these days, several search engines are working to improve their policies on cookies and user tracking, and are taking account of the use of fingerprinting in their ranking criteria.
At European level, the General Data Protection Regulation (GDPR) lays down a strict framework for the collection and use of Internet users' personal information. While SEO fingerprinting is not explicitly mentioned in this text, it is subject to the same rules in terms of consent and transparency vis-à-vis users. This legislation should therefore be taken into account when using this technique to optimise your SEO.
To take full advantage of fingerprinting without breaching regulations or undermining the trust of Internet users, here are a few best practices to adopt:
There are several software solutions and companies specialising in the implementation of fingerprinting in SEO. Choosing one will allow you to obtain personalised support tailored to the specific needs of your website.
With growing concerns about data protection and online privacy, fingerprinting is likely to develop further over the next few years. Keeping abreast of technological and regulatory developments around this technique is therefore crucial to remaining competitive and ensuring good SEO.
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