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EMD ( Exact Match Domain )
In the world of Search Engine Optimisation (SEO), one of the most important ways of increasing the visibility of a website is to make it easier for visitors to find it. website is to choose a domain name appropriate.
An EMD, or Exact Match Domain, is a domain name that repeats a popular search expression word for word, with the aim of improving its positioning on search engines such as Google.
In this article, we'll find out what an Exact Match Domain is and how it can influence a site's natural referencing.
A Exact Match Domain is a domain name which corresponds exactly to a set of keywords which are generally highly sought-after by Internet users.
For example, if someone wanted to create a website about seafood recipes, they could choose a domain name such as "recettes-fruitsdemer.com". This domain name would correspond exactly to the expression searched for by Internet users, with the following characteristics key words "recipes" and "seafood".
To benefit from the advantages of an Exact Match Domain without the disadvantages, there are a few best practices to follow:
In short, Exact Match Domains can be a useful tool for improving the natural referencing of a website, provided that they are used judiciously and in accordance with the recommendations of the search engines concerning the relevance and quality of the content proposed.
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