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EAT Optimization
In the world of Search Engine Optimisation (SEO), there is one concept that is essential to the success of a website website or a blog the EAT. Standing for Expertise, Authoritativeness and Trustworthiness, these three elements enable search engines such as Google to assess the quality of online content.
But what exactly is EAT Optimization, and how can you make the most of it?
Discover the 10 key points for mastering and improving your EAT in this article.
Expertise refers to a person's or organisation's level of skill and knowledge in a specific field. In terms of SEO, this means that content should be written by experts who are recognised in their sector and able to provide relevant and accurate information to web users. The presence of an expert author increases the credibility of the content proposed and helps it to be referenced by search engines. The more informative and detailed your content is, the more it will be considered expert..
Authority is the recognition and respect accorded to an individual or entity in a given field. In SEO, this notion corresponds to the reputation of a website or an author in the eyes of Internet users and search engines. Content that is judged to be authoritative is therefore more likely to appear in a good position in search results.
Trustworthiness is the level of confidence that can be placed in an individual, an organisation or a source of information. For search engines such as Google, this notion refers in particular to the security of a website, the relevance of its content and the transparency of the information provided.
To strengthen your EAT, it is essential to ensure that the the quality of the content you offer on your website or blog. Here are a few tips to help you write better articles:
Keywords play an essential role in natural referencing and therefore in EAT Optimisation. Identify the relevant terms that your readers are looking for and include them in moderation in your content. Make sure that they are consistent with the theme of your article and that they add value to the subject.
Le internal networkingor the strategy of internal links between your articles and pages on your website, is an essential part of improving your credibility in the eyes of the search engines. This will enable them to understand the links that exist between the different themes you cover on your site, while making it easier for your visitors to navigate.
Today, more and more web users are consulting content via their smartphone or tablet. It is therefore essential to provide a version of your site or blog that is optimised for these devices to ensure a pleasant user experience, whatever the means used to access your content. A website responsive designwhich automatically adapts to the size of the screen, is often the best response to this problem.
To ensure good EAT Optimisation, it's important to regularly check and update the content of your website or blog. This attention to the quality and relevance of your articles also shows Google that you are an expert in your field and that you take care to provide your readers with up-to-date information.
Images and other media (videos, infographics, etc.) are excellent ways of supporting your message and making your content more attractive. However, make sure you follow certain rules so that they don't detract from the quality of your content:
Finally, don't forget that your visitors' opinions and comments are a mine of valuable information for improving your EAT Optimisation. Take their criticisms and suggestions into account so that you can adapt your content to meet their needs as closely as possible.
In a nutshell, EAT Optimization is based on the implementation of various techniques aimed at reinforcing the expertise, authority and reliability of an author or a website. If you want to improve your natural referencing and the visibility of your online content, applying these tips should enable you to better meet the expectations of search engines such as Google.
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