Understanding E-commerce SEO: 10 key points

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E-commerce and online visibility are now inextricably linked to the success of a business.

SEO (Search Engine Optimization) plays a key role in acquiring qualified traffic and generating revenue.

In this article, we take a look at e-commerce SEO through 10 key points.

1. The definition of e-commerce SEO

Le e-commerce SEO is the set of methods and techniques designed to optimise the visibility of a commercial site on search engines such as Googleto attract as much organic traffic as possible to its product pages and convert these visitors into customers. This strategy encompasses actions relating to the site's technique, content and inbound links.

2. Choice of keywords

To get your natural search engine optimisation strategy off to a good start, it is crucial to identify the keywords to target. To do this, you need to analyse the traffic potential generated by each keyword, as well as their level of competition, to ensure that you succeed in positioning yourself favourably on these search terms. Don't hesitate to use specialised tools to make this task easier.

3. Optimising the site structure

The structure of your e-commerce website must be designed to make it easier for users to navigate and to find their way around. indexing robots search engines. It is essential to have a silo architecturewhere categories and products are properly organised, as well as URL clear and explicit.

a) Internal networking

To strengthen the links between your pages, think about building a coherent and relevant network of internal links that guide users to other products or information related to their search. This improves the browsing experience and encourages Google's crawlers to explore the site.

b) HTML tags

The judicious use of tags HTML is essential for structuring your content and communicating effectively with search engines. Make sure you include headings (<h1>, <h2>etc.), catchy meta-descriptions and alt tags on your images.

4. The importance of content

Content plays a vital role in SEO, particularly in terms of providing useful information to visitors and demonstrating your expertise in your field. It is important to offer quality contenton each page of your site (products, categories, blog, etc.). Don't forget to include your targeted keywords in a natural and consistent way.

5. Technical optimisation

As well as the content and structure of a site, its technical functioning is also a key factor in successful natural referencing. Among the points to keep an eye on are :

La loading speed pages.
Adaptability to different types of device (mobiles, tablets).
Clean, well-structured source code.
404 errors and relevant redirects.
The management of canonical tags to avoid problems of duplicate content.

6. The importance of inbound links

To boost the popularity and credibility of your e-commerce site, it is crucial to obtain inbound links (or backlinks) from high-quality, thematically similar external sites. You can do this by taking a variety of actions, such as partnering with other sites, creating shared content or participating in community platforms in your sector.

7. Local search

If you have a physical shop in addition to your e-commerce site, don't hesitate to exploit the SEO potential of local search. Look after your listings Google My BusinessWork on your local keywords and encourage your customers to leave positive reviews to improve your visibility in local searches.

8. Monitoring and analysis

To ensure you have a successful SEO strategy, it's essential to regularly monitor the results of your actions and analyse their impact on your organic traffic and sales. Use tools such as Google Analytics, Search Console or even SEMrush to monitor your site's performance and adjust your optimisations accordingly.

9. Training and expertise

To master e-commerce SEO perfectly, invest time in the training and updating your knowledge. Best practice is constantly evolving, and it's important to keep abreast of new developments to maintain an effective strategy. You can also call on the services of specialist agencies for expert support.

10. The importance of patience

Finally, bear in mind that e-commerce SEO is a long-term process, and that you need to show a great deal of dedication. patience. It often takes some time for the improvements you make to bear fruit, but they will make a major contribution to the success of your online business in the long term.