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URL parameter management
Managing URL parameters is an essential aspect of ensuring that your online content is readable by both search engines and end users.
In this article, we present 10 important points to know and master in order to optimise your URL to improve your referencing natural and offer user experience satisfactory.
A URL (Uniform Resource Locator) is made up of several elements that enable a resource or document to be precisely located on the web. These elements are :
URL parameters are mainly used for :
To help search engines and users understand your content, we recommend that you include keywords that are representative of the subject you are covering in your URLs. For example :
It's important to design clear, legible URLs to make them easier to remember and to encourage sharing on social networks. To achieve this:
Search engines tend to index less pages with URLs that are too long or contain too many parameters. It is therefore preferable to minimise their use to avoid certain pages not being referenced correctly.
If your site offers different versions of the same page (for example depending on the user's language or device), it is preferable to specify this information in the link rel= "canonical "rather than using URL parameters.
To improve search engines' understanding of content, we recommend that you use "clean" URLs, i.e. URLs without parameters or with a minimum of information.
Inappropriate use of URL parameters can lead to the unintentional creation of duplicate content on your websitewhich can have a negative impact on your natural referencing. To avoid this :
To help optimise your site's indexing and avoid duplicate entries, use the URL parameter management tool from Google Search Console. This will enable you to communicate with exploration robots how to handle and explore different versions of your pages.
By adding specific parameters to your URLs, you can accurately monitor the performance of your site and analyse the effectiveness of your marketing campaigns. For example, you can use :
The use of URLs containing parameters may be subject to legal or regulatory obligations. Good URL management therefore also means ensuring compliance with the main applicable recommendations, such as the General Data Protection Regulation (GDPR).
Finally, it is crucial to work closely with your development team to adapt best practice in URL parameter management to your specific technical context (content management system, web server, performance constraints, etc.).
By mastering these 10 key points relating to the management of URL parameters, you will considerably improve your site's natural referencing and offer an optimal user experience.
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