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Distillation of links
In the world of Search Engine Optimisation (SEO), link distillation is a key concept for improving your search engine positioning, such as Google.
But what exactly does this mean?
We're going to explore this topic in 10 points to give you a complete understanding of link distillation and its impact on your SEO strategy.
Link distillation, also known as Link Juiceis a process by which search algorithms assign a value to each link pointing to a web page. This value is transferred from the source page to the destination page and helps determine a page's ranking in search results.
Several factors can influence the quality and quantity of 'juice' that flows from one link to another. Among the most important are :
Search engine ranking algorithms use link distillation to assess the authority and popularity of a web page. By analysing the number and quality of links pointing to a page, search engines are able to determine its positioning in search results. So a good link distillation strategy can be essential for improving your SEO.
Context is crucial when it comes to distilling links. An external link from a page dealing with a completely different subject or one that is irrelevant to the target page is unlikely to make a positive contribution to search rankings. That's why it's important to ensure that the links pointing to your site are contextually relevant.
Links with a rel= "nofollow " tell search engines not to follow them when indexing. This means that these links do not generally contribute to the distillation of links or to the SEO positioning. On the other hand links followedwithout the attribute " nofollow "They transmit the link juice and can help to improve your ranking in search results.
Not all links have the same value for your referencing. Here are a few useful distinctions:
The internal link structure is an essential part of your SEO strategy, as it distributes value between the different pages of your site. To optimise this structure, you need to :
To take advantage of link distillation, you also need to work on acquiring high-quality, relevant external backlinks. To do this:
To measure the impact of your link distillation efforts, it is important to regularly monitor various SEO data. Using tools such as Google Analytics, Moz or SEMrushYou can monitor the traffic arriving on your site, the positioning of your pages in search results and the overall authority of your site.
It's normal that your competitors are also working on their link distillation optimisation and SEO strategies. Therefore, it's important to be aware of changes in search engine results and to regularly review your strategy to ensure you stay up to date with the latest market trends.
Ultimately, link distillation in SEO is an essential aspect of improving your search engine positioning. Mastering the various factors and elements involved is essential to the success of your SEO efforts.
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