by our Digital Strategy Agency Optimize 360
La digital transformation is a term widely used to describe the changes that organisations, whether private or public, undergo in order to adapt to new technologies and working methods.
However, although this term is commonplace, its exact definition and implications are sometimes difficult for some people to grasp.
This confusion is mainly due to the fact that digital transformation can encompass different aspects depending on the organisations and contexts in which it occurs.
This article aims to provide a clearer understanding of the term 'digital transformation'.
In its most basic sense, digital transformation can be seen as the integration of digital technologies in all aspects of an organisation.
Information on products and services, internal operations and interactions with customers and suppliers are all affected. From this perspective, it could be said that all companies and institutions must, at one point or another in their lives, undergo a digital transformation.
It is important to stress that Digital transformation is not just about adopting new tools.
It is also a process that involves a radical change in mindsets, skills and working practices in order to take full advantage of technological advances and continually improve the organisation's performance.
To better understand what digital transformation really means, we can break it down into four main strands or pillars. These help to structure and carry through the various stages of the process:
Proper planning and execution are essential to the success of your project. digital transformation. In order to complete this process successfully, certain key stages need to be followed to guide the actions to be taken and measure the results obtained:
To ensure digital transformation certain conditions must be met:
In short, the digital transformation is much more than just a set of technologies to be put in place to improve competitiveness.
It's a global approach involving all aspects of the organisation.
In this context, clearly identifying your objectives and knowing how to adjust your methods on the basis of feedback is the key to making a successful transition to a more efficient business model that is adapted to today's challenges.
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