Definition of de-indexation : 

Through our SEO Agency Optimize 360

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De-indexing is a term commonly used in the SEO world and is closely linked to indexing.

Considered essential for your websiteIt is crucial to understand this concept in order to optimise it.

Our Search Engine Optimisation Agency would like to explain in detail the definition of de-indexation, the different variables involved and examples of de-indexation.

What is de-indexation?

De-indexing is a process that consists of removing a URL or a web page in the search engine indexlike Google or Bing.

In other words, this means that the page in question will no longer be visible in the search results and will therefore no longer benefit from the traffic generated by these engines.

De-indexing has a direct impact on the visibility and positioning of your site.

Causes of de-indexation

There are several reasons why a web page may be de-indexed:

• • Failure to comply with the guidelines imposed by search engines (duplicate contentmisuse of keywords...)
  • A voluntary request by the site owner to remove the index
  • A technical problem preventing search engine spiders from accessing the page correctly
  • A page that is obsolete or no longer relevant

It is therefore important to ensure that your pages are indexed regularly and to take these factors into account to avoid unintentional de-indexation.

Variable elements linked to de-indexation

There are several aspects to consider when discussing the value of a web page and, consequently, its risk of de-indexation. Here are just a few of them:

Quality of content

Content that is carefully written and provides real added value is one of the pillars of indexing.. On the other hand, content that is duplicated, too short or lacking in relevant information may be considered as having little value and run the risk of being de-indexed.

Keyword optimisation

The correct use of keywords is essential to ensure that your site is indexed effectively. Be careful not to overload your pages with unnecessary keywords, which can be perceived as an attempt to manipulate the search engines and lead to your site being removed from the index.

Site structure and organisation of internal links

A clear and logical hierarchy of your site's pages makes them easier to index and improves your site's 'ranking'.user experience. Internal links also play an important role in enhancing the value of a page in the eyes of search engines: make sure you optimise them as much as possible to avoid de-indexation.

How quickly the site loads

A site whose pages load quickly is appreciated by search engines and helps to improve their indexing. On the other hand, a site that takes too long to load can be penalised and lead to de-indexation.

Examples of cases where de-indexation is desirable or necessary

Although de-indexation generally has a negative impact on a site's visibility and traffic, in some cases it may be desirable or even necessary:

• Deleting obsolete content De-indexing: over time, some of your pages may become obsolete or lose their relevance. In this case, you can voluntarily decide to de-index them to ensure the overall quality of your site.
  
  
• Protection of sensitive or private data de-indexing: if you have pages on your site containing information that you do not want to be accessible to everyone (for example, for legal reasons), you can opt to de-index them.
  
  
• Reorganisation of the site When redesigning or restructuring your website, it may be necessary to remove certain pages from the index in order to maintain a clear and coherent hierarchy.

How to avoid having your site de-indexed

To prevent your pages from being unintentionally de-indexed, it is important to follow certain best practices:

• Produce unique contentwell-written and providing added value for web users.
• Respect the guidelines imposed by search engines in terms of keyword optimisation and other technical criteria.
• Keep your site up to date and regularly delete obsolete or useless pages.
• Optimise loading speed of your pages and their accessibility on all browsers and devices.

In conclusion, understanding de-indexation and its implications is essential for optimising your website's SEO and visibility.

By adopting the good practices outlined above, you will maximise your chances of benefiting from high-performance, sustainable indexing.