Through our E-Reputation Agency Optimize 360
Nowadays, consumers are accustomed to consulting reviews and customer feedback before making a purchase or choosing a service.
Let's find out together what this valuable feedback is and how important it is for your company's e-reputation.
A customer review is an opinion written by a user who has carried out a transaction with a company. It allows users to share their impressions and satisfaction on the product or service obtained. Comments are often accompanied by an evaluation in the form of stars, ratings or a recommendation system.
They are made available to the public via a variety of platforms, including company websites, forums, social networks and review sites such as TripAdvisor, Yelp and others. Google My Business.
The advent of the digital revolution and the advance of the Internet have made customer feedback more accessible and influential in our society. According to a survey conducted by Dimensional Research in 2014:
Other studies show that comments have a major impact on the repeat purchases, average shopping basket and brand image of your company. It is therefore essential to pay particular attention to customer feedback in order to improve your offers and customer service.
E-reputation refers to all the digital representations circulating on the Web about a company or a personality (opinions, news, images, videos, etc.). Customer comments play a central role here, as they play an active part in building an organisation's brand image on the Internet.
There are two main categories of customer reviews in the context of e-reputation:
Your customer reviews directly influence your online awareness, your brand image and the number of visitors. conversion of your prospects. A company that puts consumer satisfaction first will enjoy a better reputation on the Web:
To make the most of customer reviews, you first need to regularly monitor the platforms where they are published (dedicated sites, forums, social networks, etc.). Monitoring software or tools can help you make sure you don't miss out on any of these valuable testimonials.
Whether positive or negative, take the time to respond to all comments received. A simple thank you for a positive review will strengthen your bond with the customer, while explanations and suggestions for resolving a negative review will show your commitment to customer satisfaction.
Use customer feedback to identify the strengths and weaknesses of your products, services and internal processes. This will enable you to adjust your offering in line with consumers' real needs and expectations.
In short, it is essential to take these testimonials seriously, as they represent an inexhaustible source of information for continually improving your e-reputation.
Customer reviews are much more than a simple evaluation: they are the link between your company and its customers, and actively contribute to your success in today's digital marketplace.
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