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Custom Segmentation
When it comes to Search Engine Optimisation (SEO), it is essential to take into account the different needs and expectations of visitors in order to tailor your communications more effectively.
This is where custom segmentation in SEO comes in. But what exactly is custom segmentation? Why is it necessary? And how can it be applied effectively?
In this article, we offer you a 10-point guide to understanding custom segmentation in SEO.
Custom segmentation in SEO consists of dividing visitors to a website into different groups or segments according to specific criteria, such as their interests, their behaviour on the site, etc., in order to optimise communication and meet their expectations as effectively as possible.
To segment your audience properly, it is essential to determine the different types of visitor who may be interested in the site's content. The most common types of visitor are :
Custom segmentation in SEO can also take into account how visitors arrived on the site:
To obtain results that are relevant and tailored to your audience, you need to choose your segmentation criteria wisely. These include, for example
The implementation of custom segmentation in SEO often involves the use of analytical tools such as Google Analytics. They make it possible to collect and analyse a vast amount of data on visitor behaviour, in order to segment them effectively.
Once the different segments have been defined, we need to study their respective expectations so that we can adapt our communication accordingly. For example:
Once you have identified the specific needs of each segment, it is important to adapt your site accordingly. Various actions can be taken:
The implementation of custom segmentation in SEO must be accompanied by regular monitoring of the results obtained, in order to refine and optimise the strategy put in place. To do this, it is crucial to measure and analyse key indicators such as :
Custom segmentation in SEO requires a pragmatic and progressive approach: it may be necessary to test different actions to determine which ones bring the best results, and adapt your strategy accordingly. Common techniques include :
To sum up, custom segmentation in SEO makes it possible to optimise the marketing approach by responding as effectively as possible to the specific needs of different types of visitor. This approach offers a better understanding of your audience, and encourages engagement and conversion. With these 10 key points, you now have the foundations you need to put in place a personalised, high-performance SEO strategy.
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