Content Repurposing in SEO: 10 key points to boost your content

by our SEO Agency Optimize 360

Content Repurposing

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Content repurposing is a method that cannot be ignored in the world of SEO to improve visibility of your publications and generate more traffic to your site.

This article will provide you with an overview of the 10 essential steps for implementing this strategy for your company.

1. Understanding the importance of Content Repurposing in SEO

The first step is to fully understand the challenges of the content repurposing. The aim of this approach is to give new life to your content, by reusing it in different forms or adapting it to different distribution channels. In this way, it helps to optimise your content creation while strengthening your SEO approach.

2. Select the best publications

Before starting content repurposing, it is essential to sort through the content you have published and select the content that has been the most popular with your audience. audience. These will then be used as raw material to develop your marketing strategy. repurposing.

Detecting high-performance content

To do this, you need to analyse the data from your statistical tools (such as Google Analytics), in particular the most frequently visited pages, the consultation times, the bounce rateetc. This will enable you to identify the content that has generated the mostcommitment and conversions with your audience.

3. Using different formats

One of the main tricks in content repurposing is to vary the formats in which your content is offered. The aim is to make your publications accessible to as many people as possible by adapting them to the consumption preferences of your target audience. Here are a few ideas:

• Articles de blog transforming an existing publication into several articles, each focusing on a particular aspect of the subject;
• Videos Designing a visual medium that summarises and presents the information from your written content;
• Infographics Summarise the key data from your articles in captivating images or graphics.

4. Adapting your content to different distribution channels

As with the previous step, it's a good idea to take into account the specific characteristics of the different platforms on which you're distributing your content. Each channel has its own requirements in terms of format, length, tone and aesthetics:

1. Social networks Short, catchy texts, accompanied by an attractive visual;
2. Emailing segment your database and tailor your content to the profiles of your recipients;
3. Content aggregation sites Be aware of the graphic codes, character limits and compliance with the themes imposed by these platforms.

5. Optimising the referencing of your reposted content

SEO must be at the heart of your content repurposing approach. A good referencing will give your publications greater visibility and a larger audience:

• Keywords Make sure you choose them wisely and include them in your content and metadata;
• Tags HTML Tags: use tags (titles, headings, images) to structure your texts correctly and make them easier for search engines to read;
• Internal links Create a mesh between your different pages to encourage navigation and improve the authority of your site.

6. Focus on regular publication

Content repurposing offers an interesting opportunity to increase the frequency with which your company is published on the web. The challenge here is to plan your actions and establish an editorial calendar to ensure that the different types of content are well distributed and that there is overall consistency.

7. Encouraging sharing

To maximise the audience and visibility of your reposted content, it's important to make it easy to share on social networks or by email:

• Integrate sharing buttons They must be clearly visible and easily accessible on each of your pages;
• Encouraging action If you have any comments to make: don't hesitate to explicitly invite your readers to share your content if they like it.

8. Monitor the results of your content repurposing strategy

As with the initial development of your content, it will be crucial to measure the performance of your reposted publications. To do this, refer to the key indicators from your analytical tools (click-through rates, conversions, subscriptions, etc.), as well as your objectives. You can then adjust your strategy accordingly.

9. Valuing the creative process

Content repurposing should not be seen simply as a passive reuse of your existing content. Don't hesitate to emphasise the thought and design that went into the initial creation, as well as the desire to offer enriched information tailored to your audience.

10. Exploiting the potential of User Generated Content

Finally, don't overlook the potential offered by the User Generated Content (UGC)In other words, content created by users themselves. By reposting and sharing this type of content, you can promote the involvement of your community, while at the same time benefiting from a wealth of material to feed your publications.