Content Curation in SEO: Discover the key points

by our SEO Agency Optimize 360

Content Curation

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In a world where the Internet is flooded with content, it is becoming increasingly difficult to find relevant and reliable information.

This is where Content Curation comes in to help you with your referencing natural (SEO).

But what is Content Curation in SEO and how can you use it to improve the visibility of your site? website ?

In this article, we'll explore the essential aspects of content curation for a successful business in 10 points. SEO strategy successful.

1. Definition: What is Content Curation?

Le Content Curation is a method of researching, collecting, organising and sharing the best existing content on a specific subject, with the main aim of providing a better understanding of the subject. user experience Internet users who have searched for this subject on search engines such as Google.

This practice also allows you to enrich the content offered on your blog or website while taking into account search engine optimisation (SEO).

2. Why use Content Curation for SEO?

• Reducing the workload : Creating original content can be costly in terms of time and resources. Content curation allows you to fill in the gaps between original publications, increasing the frequency of new content posted online.
• Authority and expertise : By regularly sharing relevant content selected from recognised sources, your website can gain credibility and establish a reputation as an expert in its field.
• Audience broader : By sharing quality content from other websites or blogs, you can reach a new audience that is potentially interested in the topic you are addressing.

3. The skills required for content curation

To ensure that Content Curation is effective and beneficial for SEO, it is important to master certain skills:

1. Analyse theaudience and its information needs
2. Knowing the best sources of information, including experts and the main players in the field
3. Master the tools of search for informationsuch as search engines, social media, RSS feeds, etc.
4. Decipher information quickly and efficiently to select the most relevant information
5. Formatting and presenting theinformation optimised for search engine optimisation (SEO).

4. The different types of content to share

Content Curation can be applied to different types of content formats, such as :

• Blog or press articles
• Videos and podcasts
• Computer graphics and other informative visuals
• Case studies and customer testimonials
• Practical guides and tutorials

5. How do I select content to share?

For content to be enhanced by a Content Curation strategy in SEO, it must meet the following criteria:

1. To be useful and relevant to the target audience: this content must meet a need or solve a problem faced by your audience.
2. Being a impeccable quality Make sure you carefully check the sources of the information you share and take into account the credibility and authority of the source, as well as the editorial quality of the content.
3. Provide added value : Choose content that complements your own creations, offering fresh viewpoints, in-depth analyses or advice from experts in your field.
4. Be in tune with your editorial line Before you share an article on your website or blog, make sure that it corresponds to the theme, the tone and the objectives of your marketing strategy.

6. Content curation tools for SEO

To make it easier to find and organise the content to be shared, there is a range of tools available to simplify and automate certain stages of the Content Curation process:

• Content aggregators (e.g. Feedly)
• Specialist monitoring tools (e.g. Scoop.it)
• SEO plugins to improve the presentation of information and optimise natural referencing (e.g. : Yoast).

7. Present content in an SEO-optimised way

To make the most of the SEO benefits of Content Curation, it is essential to work on the presentation of the selected information, in particular by :

1. Optimising the keywords used in the