by our SEO Agency Optimize 360
Le referencing or Search Engine Optimization (SEO) is essential for improving the visibility of your website on search engines such as Google.
One of the techniques used by SEO specialists is the use of HTMLincluding the confirmation tag.
In this article, we will discuss the importance of this tag and how to use it effectively in 10 points.
The confirmation tag is an HTML element used to verify the ownership of a website with the management and tracking tools offered by search engines, in particular Google Search Console or Bing Webmaster Tools.
This tag informs search engines that you are the legitimate owner of the site and authorises access to information and reports concerning its performance and optimisation.
There are several advantages to using a confirmation tag:
There are several steps to adding this tag:
tag on your site, just before the
.It is essential to check that the tag is correctly inserted and that it has not been modified by mistake. To do this, display your site's source code by pressing the F12 key or by using your browser's development options, then look for the tag to make sure that it corresponds to the code initially supplied.
Here are some common mistakes to avoid when using confirmation tags:
Although we have seen that the confirmation tag offers many advantages, there are other verification methods that allow you to take advantage of management and tracking tools for your site:
However, these alternatives also have their advantages and disadvantages (for example, the HTML file may be deleted during an update). It is therefore important to choose the method that best suits your needs and technical skills.
The confirmation tag is a key element in natural referencing, enabling you to validate the ownership of your website with the search engines and to access the performance data you need to optimise it. When adding this tag, make sure you follow the steps outlined above and avoid common mistakes to take full advantage of the benefits it offers.
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