What is Cognitive SEO?

by our SEO Agency Optimize 360

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In the field of digital marketing and referencing search engine optimisation is crucial to the visibility and success of a website. website.

The Cognitive SEO is one of the tools that can be used to analyse and improve a site's SEO performance.

In this article, we cover the essential aspects of Cognitive SEO in 10 points.

 

1. Definition of Cognitive SEO

Le Cognitive SEO is software dedicated to analysing and improving the natural referencing of a website. website. It offers a range of features to help you better understand your search engine positioning, identify optimisation opportunities and make the best decisions to improve your ranking in the search results.

2. Discover the main functions

This software offers a number of important features for SEO specialists. They are summarised below:

1. Analysis of the backlinks identifying quality incoming links and toxic links;
2. SEO audit SEO: evaluation of the quality of the content, the structure of the site and the technical elements influencing SEO;
3. Keyword tracking: observation of changes in the ranking of targeted keywords;
4. Competitive analysis: comparing your own SEO strategy with those of our competitors;
5. Optimisation recommendations: suggestions for improving search engine ranking.

3. Analysis of backlink profile

The backlinksInbound links are a determining factor in a site's ranking on search engines. Cognitive SEO analyses and evaluates the quality of the links pointing to your site, taking into account their relevance, variety and origin.

Quality links

The software detects links from reliable sources that are relevant to your topic, helping to boost your authority in the eyes of the search engines.

Toxic links

It also identifies links that could harm your ranking, such as those from disreputable sites, link farms or those with a very high spam value. Removing or disavowing these links is a crucial step in preserving and improving your ranking.

4. SEO audit

The SEO audit carried out by Cognitive SEO enables us to assess the strengths and weaknesses of your site in terms of content, structure and technical elements. The points analysed include

• The quality and originality of the content: compliance with good writing practice for the web and presence of relevant keywords;
• Site structure: Hn tagging, page organisation, depth and breadth of content. internal networking;
• Technical elements: page load times, mobile compatibility, meta tags.

The SEO audit enables you to highlight areas for improvement to optimise your natural referencing.

5. Keyword tracking

Cognitive SEO offers detailed tracking of changes in the ranking of keywords targeted by your SEO strategy. This feature gives you a precise view of the gain or loss of positions for each keyword. keywordas well as overall trends in your referencing over different periods of time.

6. Competitive analysis

Knowing your own business is essential, but don't forget to study your competitors. Cognitive SEO allows you to compare your backlink profile, your SEO performance and your content with those of your main competitors. This analysis helps you identify market opportunities and threats so that you can adapt your strategy and maintain or improve your positioning.

7. Optimisation recommendations

Based on all the data collected and analysed, the software offers concrete recommendations for action to optimise your SEO. This advice may concern :

• The removal or link disavowal toxic;
• Creating quality content and optimising it for SEO;
• Structuring the site to make it easier for users to navigate and for search engines to understand.

By putting these recommendations into practice, you can improve your visibility in search results and increase organic traffic to your website.

8. Adaptability to different user profiles

Cognitive SEO can be used by different user profiles, whether they are SEO expertsThe software is designed for use by webmasters, digital marketing managers and website owners who want to improve their natural referencing. The software's interface is designed to be simple and intuitive, making it easy for anyone to use the functions and understand the data.

9. Upgradeable and regularly updated tool

The techniques and rules of natural referencing evolve regularly, making it necessary to constantly update SEO tools. Cognitive SEO is one of those tools that continually adapts to new requirements and market trends, ensuring relevant analysis and up-to-date recommendations.

10. A paying solution for professional results

While there are many free tools available for analysing and working on your SEO, Cognitive SEO offers a more in-depth and comprehensive solution for a monthly fee. This paid option offers expertise and advanced features for more effective monitoring and optimisation of your natural search engine optimisation.

In short, Cognitive SEO is a comprehensive, high-performance software package for analysing, understanding and improving your natural search engine optimisation. Its wide range of functions and ability to adapt to changes in the market make it an invaluable tool for SEO specialists looking for a professional solution to meet their challenges.