by our SEO Agency Optimize 360
The classification of requests into SEO is a key concept for referencing and digital marketing.
It allows us to better understand users' intentions, to optimise the content of web pages and to improve the relevance of the results proposed by search engines such as Google.
In this article, we'll look at 10 important aspects of this classification that will help you optimise your SEO strategy.
In SEO, a query refers to the set of terms or expressions typed into a search engine. The way in which these terms are classified and interpreted by the algorithms determines the quality of the content that will be offered in response.
Classifying queries allows us to establish categories that make it easier to analyse and interpret the search intentions of Internet users. In particular, this helps to improve the content and structure of indexed web pages, as well as refining the search engine algorithm to deliver ever more relevant results.
SEO experts generally agree on three main categories of queries:
This type of request is the most common on the Internet. Internet users are looking for information without necessarily having a precise idea of the site on which they will find it. Search engines must therefore provide the most relevant response possible, taking several criteria into account:
Here are some examples of typical informational queries:
Transactional queries are marked by an intention to take immediate action on the part of the Internet user. It is therefore crucial for search engines to offer sites that correspond to this desire, by focusing on :
Here are some examples of typical transactional queries:
In this case, visitors already know about the site they want to visit and are simply looking for quick access to it. Search engines must therefore be able toidentify the brand or the name of the site according to the terms typed in, and provide a direct link to its home page.
Here are a few examples of typical navigational queries:
To classify queries effectively, search engine algorithms use what are known as "semantic indicators". These indices enable each term or expression to be assigned to a specific category. These can be :
Search engines also take into account the context and browsing habits of each Internet user to adapt the classification of queries to each individual's needs. This includes :
Several tools exist to help SEO professionals analyse and rank the queries targeted by their website:
To optimise your SEO strategy, it's essential not to focus solely on highly competitive generic terms, but also to focus on the long tail (more specific, less frequently searched queries). This makes it possible to :
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