Definition of a Blog (for SEO purposes)

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The world of Search Engine Optimisation (SEO) is constantly evolving, and there are many techniques for optimising your positioning on search engines.

One of these, which is gaining in popularity every day, is the long tail SEO.

And among the tools that can help you implement this strategy, the blog plays a central role. But what is the SEO long tail and how can blogging help you improve your SEO?

This is what we're going to find out together.

 

Definition of the SEO long tail

La long tail SEO (or "long tail" in English) is a concept developed by Chris Anderson in his book "The Long Tail", published in 2006.

This is a method aimed at achieving effective positioning on search engines by targeting specific key expressions, generally made up of several key wordsrather than seeking to achieve a audience with generic and highly competitive keywords.

Why focus on long tail SEO?

The principle of the long tail is to take advantage of the potential offered by niche searches, which are less competitive but often more qualified in terms of traffic. In fact, it has been proven that Internet users searching for expressions are often more interested in the subject and therefore more likely to convert into customers.

What's more, it's generally easier to position yourself on these long-tail key expressions than on highly competitive keywords. In this way, you can optimise your natural referencing while generating quality traffic to your website.

The usefulness of a blog for a long tail SEO strategy

A blog is an ideal tool for developing your SEO long tail strategy, because it allows you to produce fresh, relevant content around your targeted key phrases on a regular basis. It is thanks to this content production that search engines will be able to evaluate and index your site, giving it a better position in their results. research.

Setting up an editorial line

To take full advantage of your blog as part of your long tail SEO strategy, it is essential to put in place a editorial line effective. This involves defining the themes around which you are going to produce content, in line with your sector of activity and the expectations of your target audience.

You should also make sure that your editorial line includes keywords and relevant key phrases on which you want to position yourself in the search results.

Regular production of quality content

Search engines, and Google in particular, attach great importance to the quality and freshness of the content offered by a site. So publishing regular articles on your blog will help you to improve your natural search engine optimisation while demonstrating your expertise in your field.

Make sure you produce rich, informative content for your readers that addresses their issues and arouses their interest. Also remember to include the long-tail key phrases identified as part of your SEO strategy.

On-page content optimisation

As well as producing content, it's also vital to consider the on-page optimisation of each article published on your blog. This involves in particular:

• • The use of tags HTML appropriate (titles, subtitles, etc.)
  • Respecting the ratios of keywords and long tail key phrases in the text
  • The introduction of a internal networking between your articles, to make it easier for users to navigate and to improve the exploration of your site by search engine spiders

These on-page optimisations play an active role in improving your natural referencing, by giving search engines clear indications of the relevance and quality of the content proposed.

Examples of actions you can take to implement a successful long tail SEO strategy using a blog

Here are a few things you can do to leverage your blog as part of your long tail SEO strategy:

• Set up an editorial schedule to organise the regular publication of articles on your blog
• Carry out in-depth research into the long tail key phrases relevant to your sector of activity and your target audience
• Encourage the writing of informative and comprehensive articles that respond to the problems encountered by your readers and provide them with practical solutions
• Optimise each article for search engines, taking into account the good on-page optimisation practices presented above.
• Regularly measure the performance of your articles in terms of positioning and traffic generated, in order to adjust your editorial line and your SEO long tail strategy if necessary.

By implementing these different actions, you can optimise your natural referencing and achieve a better position in the search engine results. Your blog will become a real ally in the development of your marketing strategy. long tail SEO.