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In the world of natural referencing, there are many levers to activate to improve the visibility of a site. website on search engines such as Google.
One of these levers is the use of the anchor cloud.
In this article, we're going to explain what this concept means in SEO through a 10-point definition.
The anchor cloud is a collection of all the anchors used to create internal and external links within a website. Anchors are the clickable texts that allow you to navigate from one page to another on the web.
As an essential element of SEO, anchors play an important role in search engines' understanding of a page's content. The more relevant and optimised the anchors, the better the site's visibility in search results.
Le anchor cloud is taken into account by search engine algorithms to assess the relevance of a page in terms of the keywords searched for by Internet users. These algorithms analyse a number of factors, such as :
Based on these elements, search engines will assign a relevance score to a page. The higher the score, the better the page's position in the search results.
Optimising the anchor cloud is essential for improving a website's natural referencing. A well-designed anchor cloud will enable search engines to better understand the main subject of a page and the associated keywords. This will increase its relevance score and its position in the search results.
To create an optimised anchor cloud, you need to follow a number of tips:
It is essential to monitor your anchor cloud regularly to ensure that it remains optimised and complies with SEO best practice. There are a number of tools available online to help you do this, including :
Monitoring your anchor cloud also means paying attention to algorithmic changes in search engines and adapting your SEO strategy accordingly. These changes can alter the criteria that search engines take into account when evaluating the anchor cloud.
Keyword density refers to the number of times an keyword appears in a text, compared with its total size. This concept is often used for on-page optimisation of web page content. The anchor cloud, on the other hand, concerns the links present on a site and not the textual content of a page.
Although these two concepts are different, they need to be mastered together to guarantee complete SEO optimisation of the website.
La over-optimisation of the anchor cloud is a practice that is penalised by search engines. To avoid this, it is important to follow certain rules:
Invisible anchors" are anchors that do not appear directly in the content of a website, but are present in the structure of the site itself. For example, the alt tags of images can constitute such anchors. It is essential to optimise these anchors too in order to improve the site's overall SEO.
There are generally three types of anchor:
To choose the right anchors, it is essential to take into account theresearch intention of Internet users. Depending on the query and the expected results, it may be appropriate to use generic, textual or image anchors. The anchor cloud therefore needs to be adapted to the target audience and visitors' expectations.
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