Choosing the right deadline for signing up with an SEO Agency
Through our SEO Agency Optimize 360
on the theme : duration of an SEO service
Search Engine Optimisation (SEO) is crucial to the visibility and growth of your online business.
To succeed in this competitive environment, it is often a good idea to call on the services of a specialist agency.
But how do you determine when to commit with an SEO agency? In this article, we'll explore the various key stages in the process and give you some advice on choosing the best option for you.
Assessing your SEO needs
Before looking for an SEO agency, it's vital to assess your SEO needs. You should ask yourself the following questions:
- What is my main objective in terms of visibility and traffic?
- What are the main problems encountered by my website at the moment?
- How much can I afford to invest in SEO?
- Am I ready to get personally involved in the referencing process?
With these factors in mind, you can decide whether you're ready to take the plunge and work with an SEO agency for the long term. If you're not yet ready, you can start by working internally on improving your site and its SEO, until you have the resources to work with a specialist agency.
Compare offers from different SEO agencies
Once you've assessed your needs, it's time to compare the offers from the various SEO agencies on the market. You'll quickly see that most of them offer several types of contract or term:
- Short-term contracts : they may last a few months and cover a one-off action (for example, a SEO audit or a netlinking).
- Medium-term contracts : They generally last between 6 and 18 months and can encompass a number of actions (such as improving content, developing new products, etc.). keyword search or technical optimisation).
- Long-term contracts : They provide for collaboration over several years and generally include ongoing monitoring and optimisation of your site's SEO.
To choose the best deadline, you need to take a number of criteria into account: your budget, the urgency of your SEO problems, whether you are looking for a general loss of traffic or whether you just want to anticipate, and so on. Don't hesitate to discuss these factors with the customised agencies to find the offer that suits you best.
Think about contract flexibility
When comparing SEO agency contract offers, be sure to consider the flexibility of the contract. In fact, it's best to choose a deadline that will allow you to modify or adjust the terms of the collaboration if necessary along the way, so that you can adapt to changes in your business and your SEO needs.
Setting objectives and an action plan
Before making a long-term commitment to an SEO agency, it's crucial to define together the objectives you want to achieve with their help. What's more, these objectives must be accompanied by a concrete action plan and KPIs (Key Performance Indicators) to measure the effectiveness of the actions taken.
The length of the deadline you choose should take account of your objectives and the scope you have to achieve them:
- Ambitious objectives: They will generally require a medium or long-term commitment to achieve them.
- Specific objectives: You can opt for short-term contracts to solve isolated problems without resorting to a global solution.
KPIs for assessing results
When you define your objectives and action plan with the SEO agency, it's important to establish relevant key performance indicators too, so that you can measure progress and adapt the strategy if necessary.
A few recommendations to help you make the right commitment at the right time
Here are some general recommendations to help you choose the right length of engagement with an SEO agency, depending on your particular situation:
- Don't underestimate the time required: Search engine optimisation is a long and complex process, which often takes several months or even years to produce tangible results. Don't commit to too short a timescale, or you risk sabotaging your efforts and compromising the results you achieve.
- Don't forget the importance of regular monitoring: Even after you have achieved your initial objectives, it is essential to continue monitoring the performance of your website and to adjust or optimise your SEO strategy in order to maintain or improve your ranking in the search engines.
- Take into account the evolution of your business: If you're planning to expand your business, change your offering or invest in new areas, it may be a good idea to choose a longer timeframe, so that your SEO agency can support you through the changes ahead.
In short, there is no single answer to the question "When should you work with an SEO Agency?
Every company and every case is different. However, by following the advice and steps presented in this article, you'll be better equipped to make an informed decision that's tailored to your SEO needs.
