SEO positioning tracking software: definition and examples
Through our SEO Agency Optimize 360
on the theme : SEO tools and KPIs
Search Engine Optimisation (SEO) is one of the most important digital marketing strategies for increasing the visibility of a website. website on search engines such as Google.
To optimise a site's performance in terms of ranking in search results, you need to use specific tools called monitoring software SEO positioning.
In this article, we define what SEO positioning tracking software is and give a few examples that might be of interest to you.
Definition of SEO Positioning Software
SEO positioning tracking software is a digital tool that allows you to monitor and analyse your website's positions in relation to those of your competitors on search engine results pages (SERP) for targeted keywords. This software can also help you track fluctuations in your page rankings, analyse the effectiveness of your SEO campaigns, discover new opportunities and monitor market trends.
Main objectives:
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- Improve your ranking by identifying your site's strengths and weaknesses, these tools can help you improve its content, structure and content management. backlinks to make it more attractive to search engines.
- Keeping an eye on the competition SEO tracking software allows you to monitor the positions and effectiveness of competing sites and adapt your strategy accordingly.
- Reduce marketing costs Online marketing: these tools can help you save time and energy by automating the data collection and analysis process, as well as quickly identifying opportunities to improve your online visibility.
Examples of SEO Positioning Software
There are many SEO positioning tracking software packages on the market, each with its own unique features and benefits. Here are just a few examples:
1. Semrush
Semrush is an all-in-one software package that brings together various tools to help you manage your website, search for key wordsThis tool also offers a keyword positioning tracking function for easy evaluation of the effectiveness of your SEO strategy. This tool also offers a keyword positioning tracking function for easy evaluation of the effectiveness of your SEO strategy.
Main features :
- Keyword analysis (organic and paid search)
- Traffic and positioning analysis
- Comparison with competitors
- SEO audit of your website
- Managing backlinks
2. Ahrefs
Ahrefs is an online tool specialising in backlink and SEO analysis. It offers a complete suite of tools for tracking your site's position, researching relevant keywords, analysing competitors and monitoring new mentions and incoming links.
Main features :
- Site explorer (detailed information on the link profile)
- SEO audit (identification of technical or structural errors)
- Keyword analysis (data on keyword performance and organic traffic)
- Alerts for new backlinks and mentions
- Customised report creation tool
3. Moz Pro
Moz Pro is SEO software designed to help improve the ranking and visibility of a website. It offers a range of features for tracking SEO positioning and analysing the competition, as well as an audit tool that evaluates the quality of your site's source code, content and links.
Main features :
- Keyword research and analysis tool
- Monitoring keyword positions
- Comparison with competitors
- Analysis of the quality of incoming links
- SEO audit and recommendations for improvement
4. Serpstat
Serpstat is an all-in-one SEO software package that offers tools for keyword research, content optimisation, competitive analysis and SEO positioning tracking. It also features a free browser extension for quick access to essential data on any web page.
Main features :
- Keyword research and analysis (organic traffic, paid ads)
- SEO audit (discovery of technical errors and opportunities for improvement)
- Analysis of website structure
- Competitive analysis (keywords, backlinks)
- Monitoring positions and fluctuations in SERPs
Choosing the right SEO tracking software will depend on your specific needs, your budget and your SEO objectives.
Take the time to evaluate each option and select the one that suits you best to optimise your digital marketing strategy and ensure a lasting online presence for your business.
