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How can you be No. 1 on Google in 2024?
In the world of referencing web, be at the top of the search results on Google is the ultimate goal for any website owner.
To reach this coveted position and stay there in 2024, you need to adopt a range of effective and innovative techniques. Discover here 10 essential tips for being first on Google in 2024.
1. Create high-quality, relevant content to rank 1st on Google
Unique, well-structured and informative content is essential for attracting and retaining the attention of Internet users.. Indeed, google places great importance on the relevance and added value of the content offered by websites. So think about regularly producing articles, videos or podcasts that are of interest to your target audience.
2. Adopt a good keyword strategy
Keywords are always at the heart of Google's search algorithm. So it's vital to choose them carefully, making sure they are relevant and relevant to your business. popularity. Use tools such as Google Keyword Planner or Ubersuggest to identify the key phrases your audience is looking for. In addition, don't hesitate to include long-tail keywords, which attract less traffic but generally offer a better conversion rate.
3. Focus on the user experience
The experience offered to visitors to your site is a key factor in Google ranking. A pleasant, trouble-free experience will encourage your users to return often and explore your content further. So make sure you offer a fluid navigation, a responsive design adapted to different screen sizes, and fast loading times.
Pay attention to web accessibility standards
To make your site accessible to as many people as possible, it is also important to comply with accessibility standards, such as those defined by the W3C. This includes checking the legibility of text, ease of keyboard navigation and compatibility with assistive technologies.
4. Look after your netlinking
The number and quality of inbound and outbound links are always taken into account by Google when evaluating sites. It is therefore important to develop a strategy of netlinking based on obtaining backlinks from relevant, authoritative sites in your field. For example, you can seek partnerships with sites that are similar or complementary to yours, or submit your articles to specialist directories.
5. Optimise your local referencing
With the rise of local searches, it's becoming essential for businesses to position themselves in geolocalised results. To do this, create and regularly update a Google My BusinessIf you are not present on our site, please ensure that your contact details are correct and up to date on your site and on the various platforms on which you are present.
6. Optimise your presence on social networks
Social networks can also contribute to your website's ranking on Google. This is because, Google takes social signals (shares, likes, comments) into account when ranking results. Developing an effective communication strategy on these platforms is therefore essential if you hope to rank first on Google.
7. Use structured data
The structured data allow Google to better understand the content of a website and display enhanced extracts in search results (rich snippets). Integrating these semantic tags into your code HTML can improve the visibility of your site and increase your click-through rate.
Examples of structured data
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- Opinions and ratings
- Events
- Products and special offers
- Recipes
8. Activate secure access with HTTPS
Finally, it is important to protect your site with an SSL certificate, which activates secure access via HTTPS. Not only does this reassure your visitors, it is also taken into account as a ranking factor by Google.
9. Regularly monitor changes in your positioning and adjust your strategy
To stay one step ahead of the competition, it is essential to monitor your positioning in the search results, using tools such as Google Search Console or SEMRush. These tools will help you to identify areas for improvement so that you can further optimise your site and reach the top spot on Google in 2024.
10. Keep abreast of trends and developments in Google's algorithm
To maintain its dominant position, Google is constantly updating its algorithm to improve the search experience for Internet users.
So it's vital to keep abreast of the latest trends and algorithm updates so that you can adapt your strategy accordingly. Remember to regularly consult blogs specialising in the SEO or take part in meetings and conferences on the subject.
By applying these tips and continually expanding your knowledge in this area, you will increase your chances of being number one on Google in 2024.