Nicolas Tonon category

effective SEO strategy

How to set up an effective SEO strategy for your e-commerce site

E-commerce is booming, and it's more important than ever to stand out from the competition. One of the best ways to do this is to optimise your site for search engines, also known as SEO (Search Engine Optimization). In this article, I'm going to show you how...
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latest trends in Google local search engine optimisation

The latest trends in Google local search engine optimisation

Local referencing on Google has become an essential aspect for businesses seeking to promote themselves and attract customers to their region. Local searches allow consumers to quickly find nearby businesses that meet their needs, whether they are looking for a restaurant, a shop or...
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optimise online home page

Best practices for creating the home page of your online shop

In the ever-changing world of e-commerce, it's essential to have an attractive, user-friendly homepage for your online shop. The home page is often the first interaction a potential customer will have with your business, so it's crucial to make a lasting first impression. In this article, we...
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Google local listing errors

Common mistakes to avoid in Google local search engine optimisation

Google Local Listing has become an essential element in the world of digital marketing. It enables local businesses to position themselves in Google search results based on the user's geographical proximity. In this way, it offers increased visibility for businesses looking to attract local customers. In this...
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site speed

Optimise the speed of your e-commerce site to improve customer satisfaction

In the modern world of e-commerce, speed is essential to ensure customer satisfaction and the success of your online shop. A fast, responsive website is not only more pleasant for your visitors to use, it is also a key factor in improving conversion rates,...
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website customisation

Integrate personalisation features to improve conversion and loyalty

Personalisation has become an essential element of digital marketing. It enables content and offers to be tailored to the preferences and behaviour of each user, in order to improve the customer experience and strengthen the relationship with the brand. Personalisation can take different forms, such as product recommendation, email segmentation, etc.
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geolocation

Geolocation, the secret weapon of Google local search engine optimisation

Geolocation has become an essential part of digital marketing, especially for local businesses looking to attract new customers to their area. In this article, we'll explore the importance of local SEO and how geolocation can be used to improve your local SEO strategy and attract customers to your area.
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e-commerce website trend

The latest trends in e-commerce site design

E-commerce is constantly evolving and businesses need to adapt to stay competitive. One of the most effective ways of doing this is to keep up with the latest trends in e-commerce site design. In this article, we're going to explore some of the most popular and promising trends in the...
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local referencing

Google local SEO best practices for SMEs

Local SEO is an essential aspect of online marketing for small businesses. It allows local businesses to reach potential customers by highlighting their services and products in Google search results. Local search engine optimisation on Google is particularly useful for businesses that have a physical location,...
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user experience

How to create a seamless user experience for your online shop

User experience (UX) is an essential element in ensuring the success of your online shop. A fluid user experience is one that enables your visitors to navigate your site easily and find what they are looking for quickly. This can have a considerable impact on the conversion rate and customer loyalty...
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